Project Management in Global Business: Nestle Case Study Analysis

Desklib provides past papers and solved assignments for students. This project analyzes Nestle's global business strategies.

Managing Successful Business Projects
(Globalization of Nestle)
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MANAGING SUCCESSFUL BUSINESS PROJECTS
Table of Contents
Introduction......................................................................................................................................3
Task 1:.............................................................................................................................................4
Establish project aims, objectives and timeframes based on the chosen theme (LO1) (P1, P2,P3,
M1, D1)............................................................................................................................................4
Aim of the Nestle Project-...............................................................................................................4
Objectives of the Nestlé project.......................................................................................................4
Management plan of the project......................................................................................................5
Evaluation of the Process of Project Management......................................................................6
Research Methods Used..............................................................................................................7
Conducting a Small-Scale research, Information gathering, Data Collection to Generate
Knowledge to Support the Project (LO2)........................................................................................8
Work Breakdown Structure.........................................................................................................8
Research Methods......................................................................................................................11
Accuracy of the Methods regarding Evaluation........................................................................11
Present the project and communicate appropriate recommendations based on meaningful
conclusions drawn from the evidence findings and/or analysis (LO3).........................................12
Data Analysis.............................................................................................................................12
Usage of Techniques and Tools.................................................................................................12
Evaluation of Techniques and Tools.........................................................................................13
Recommendations......................................................................................................................13
Evaluation of Outcomes............................................................................................................14
Reflect on the value gained from conducting the project and its usefulness to support sustainable
organizational performance (LO4)................................................................................................15
Value of the Project Management.............................................................................................15
Learning Reflection...................................................................................................................15
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MANAGING SUCCESSFUL BUSINESS PROJECTS
Conclusion.....................................................................................................................................16
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Introduction
The main purpose of the assignment is to make the readers understand the managing skills
required for creating a business project. One of the most crucial parts of management study is
project management. In the project management to meet the aims and objective it requires
investigation, independent research and critical evaluation. The combination or process for
achieving the aims and objectives within a specified time has defined project management. The
project success mainly depends on the project manager. The skills, techniques, combination of
tools and knowledge use within a specified time by an organisation to fall under project
management. The management reports and the features of the project has been critically analysed
and evaluated in this assignment. The methodologies have been adopted to manage the risk
strategy and the project cycle. The manager appointed for the project management should be
skilled and competitive to complete the project and here the project focus on the Nestle in the
global market and in UK.
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MANAGING SUCCESSFUL BUSINESS PROJECTS
Task 1:
Establish project aims, objectives and timeframes based on the chosen theme (LO1) (P1,
P2,P3, M1, D1).
A project for the purpose of being run, its desirable execution demands the project manager to
set up first and foremost the aims as well as objectives of the project in question. Hence the
project manager of Nestle has adopted the following objectives:
Aim of the Nestle Project-
Nestle is a reputed food chain in the United Kingdom but it’s new in the business of fast food;
and the project manager has undertaken a project in order to fulfil its goals. The goal of the
project is to promote a clean as well as sustainable environment in the United Kingdom. Being a
new market player in the fast food business, nestle seeks to retain the market share already
captured as well as promote the business to achieve new markets. In order to achieve this aim
Nestle has adopted the project and the project manager seeks to see the viability of Corporate
Social Responsibility in the competitive market and understand whether such initiatives will give
an edge over the competitors (Marnewick 2016). The crux of the matter is the viability of
Corporate Social Responsibility or CSR in holding existing market and increasing the market
share over other players in the market.
Objectives of the Nestlé project
The project objectives have been set up by the project manager of the newly set up fast food
chain and the manager desires to have an advantage in the market over other competitors in order
to pierce their nails into the market newly entered and takes Corporate Social Responsibility as a
means to decrease the share of other competitors. With this view the resources required for true
execution of the project, the costs involving CSR and assurance the quality of the project is to be
ensured by the manager of the company (Hillson 2017). The project manager is entailed with the
task of studying consumers’ behaviour in the market as well as the other competitor so that they
may get a competitive edge in the market in question and an analysis of the opportunity the
project will create also needs a serious consideration before execution of the CSR principle.
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Management plan of the project
In order to successfully execute and accomplish a project it is desirable on the part of the project
manager to plan effectively for the project. Project plans are guidelines that assist a project
manager to fulfil the aims and objectives for which the project has been set up. Thus, project
management may be simply understood to be the procedure adopted by the management to
accomplish, supervise and have a regulator over the project (Nicholas and Steyn 2017). A project
management plan is the key technique and methods that shows the roadmap as to how to
implement the project in question. Some vital management tools include cost involved, the ambit
of the project, the time frame, the quality, risk involved, resources required and communication.
The project management plan for Nestlé is hereunder:
a) Costs: The most significant element of the project is the project cost as it determines the
direct and indirect costs to be involved to make the project viable. Direct costs include labour,
fee of consultant, raw materials, licences of software needed, and expenses pertaining to travel.
Indirect costs include space for office, administration, insurance of the Company and charges for
telephone (Gambles 2017). The cost of the project in question may be cited as under:
Serial number Items Cost in UK (Pounds)
1. Rent for office $70000
2. Office equipment and related
expenditure
$40000
3. Training, other materials $150000
4. Incentives $100000
5. Promotional activities $60000
Total $420000
Table 1: Cost of Management Plan
(Source: Created by author)
b) Ambit/ Scope of the Project: The project scope is very vital to accomplish a project in its
totality which requires significant aspects as plan of the project, deign of the project,
development, testing of hypothesis of the project and introduction of necessary hardware and
software (Asri et al. 2017). Alongside the completion of the project successfully the grey areas
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are also to be located so that the project keeps away from those drawbacks. Nestlé already has a
market share which it should be careful about not losing and unnecessary changes in the
planning, the market’s target or adopting frequent new plans must be avoided.
c) The time frame: Project time determination is very vital for any business. Without a specified
time frame the project manager shall be unable to assess whether the project has been
accomplished or not (Pellegrinelli et al. 2015). Every project has a different time frame which it
must adhere to. The present project in question has been set with a time of 7 days or 1 week.
d) Quality of the Project: A project without any quality then fulfilment of the same is fruitless.
Hence the project manager has to be very particular with the project quality being delivered, else
the project in question will land itself in trouble (Larson and Chang 2016). Thus, the project
manager of Nestlé has to take into consideration the time frame given, the resources available
and to move ahead with the decisions in the best interest of the company.
e) Risk involved and resources available: Risks and resources are integral to any project. In
order to implement its Corporate Social Responsibility initiative, the company necessarily has to
entail some risks and resources. Risks in the project in question include the imbalance in the
political scenario of the nation, constraint of adequate time, costs and helpers to implement the
same (Tawk et al. 2016). The resources are constructive boldness of the manager of the
company, expert manpower, skill of the project manager and satisfactory speculation. Thus, the
project manager assures that the CSR initiative shall be accomplished within the given time
frame as the risks involved are lesser than the resources in hand.
f) Communication: The most imperative essential of any project is communiqué. The job of the
project manager is to uphold a regular communication with the stakeholders of the company. All
those who have a constructive role to play in the triumph of the project, the project manager has
to keep steady communication with all persons involved or partaking any relation with the
project (Blohm et al. 2016).
Evaluation of the Process of Project Management
There are different stages in a project that needs to be considered in an adequate manner and in
such a way that it can successfully help in the implementation of the process. The project
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management life cycle depicts the irregular state strategy of passing on an endeavour and the
methods that are taken to get things moving (Ungureanu et al. 2016). Additionally, remembering
that the endeavour organization life cycle presumably won't sound that captivating, it is
fundamental in light of the way that the errand organization life cycle is what we as attempted
boss lead and empower.
There are five phases in the whole procedure of venture the executives to be specific inception,
arranging, executing, checking and controlling and shutting. Advanced innovation can be
actualized appropriately in a deliberate manner by building up the assessment criteria alongside
characterizing scoring system (Patanakul et al. 2016). It is basically important to remember that
so as to effectively actualize the assessment of a task, decent documentation and correspondence
is vital.
Research Methods Used
Inside the project management process, the strategy for researches is unique and these techniques
have been fundamentally utilized by the distinctive organizations and supervisory groups (Bos-
de Vos et al. 2019). The strategies that are utilized for the execution of the task in the
independent venture principally incorporates the PRINCE approach alongside the Waterfall
Model of SDLC. The PRINCE model or philosophy fundamentally clarifies the execution of an
undertaking in a controlled domain. The technique is considered as the most procedure-situated
strategy that helps in partitioning the project in the distinctive stages (Shaw 2016). Also, every
stage is accomplished by the assistance of the diverse plans and procedures. Furthermore, by the
assistance of the Waterfall model of SDLC it will be simpler to complete the primary stage and
afterward move to the next and it is considered as the most straightforward and the direct
procedure of the executives of a task.
Qualitative Research
For having knowledge of people and customers the qualitative research method has been given
focus on. The project manager gets help from the good qualitative research about the company
and customers (Marinho et al. 2018). The customer insights have been given focus through
settling of some questions by the Nestle company project manager. The questions has been set up
and answered to evaluate the non-customers and customers related to the company, they are-
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 Nestle is socially responsible or not?
 Is the CSR program of the company increase the sale?
 Does Nestle meet the society expectation?
 Can the company be able to promote the company’s project aims and objectives
through the process of CSR?
Quantitative Research
The research work can be done through many methods and techniques, like, focus group
questionnaire, survey, observations of the research and so on. In the quantitative research the
research focus on the survey methods by the project manager. The sample of the survey
questionnaires has been enlisted below-
Questions Agree
Strongly
Agree Neutral Disagree Disagree
Strongly
Promotion of the
company
The general people
responses
The influence of
environmental
program
The customer
patronage will
increase
The company is
socially responsible
Table 3: Survey Questionnaire
(Source: As created by author)
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Conducting a Small-Scale research, Information gathering, Data Collection to Generate
Knowledge to Support the Project (LO2)
Work Breakdown Structure
As indicated by the project management plan, the five phases of work will be skillfully
accomplished within a specific time. A management plan tasks has five phases. The project
manager distributed the project into five different stages and taken the initiative to breakdown
the structure of the project (Monteleone and Turner 2016). The task should be accomplished
within the given time period to get the successful project plan for the company.
Work break structure is essential since it helps in comprehension of how the venture will be
overseen and it is appeared in a breakdown structure. It is one of the key apparatuses which is
utilized amid the procedure of task the board since it helps in conveying and sorting out the
cooperation in a sensible area (Winter et al. 2019). So as to build up a work breakdown structure,
the venture administrator should initially decide the real expectations or items which are to be
delivered. The following thing is to isolate every one of the distinguished deliverable into its
segment deliverable similarly and in conclusion separate every one of these work pieces into its
segment parts (Said et al. 2017). Work breakdown structure can be especially successful in
executing computerized innovation in the work environment since it helps in task arranging, time
and cost following, asset the board, work the executives, cost allotment and benefit revealing.
The work breakdown structure has been given below:
Task No. Task stages Days Employees
1 Project initiation and conceptions 1 2
2 Project planning and definition 2 3
3 Project execution and launch 1 10
4 Performance Control 2 5
5 Closure 1 6
Total 7 15
Table 2: Task Stages
(Source: create by author)
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Project initiation
and conception
Project initiation
and conception
Project
execution and
launch
Performance
control of the
project
Closure of the
project
10
Specific task
Identification
Resources
allocation and
collection
Rally conducted
for clean
environment
Company
promotion
measurement
Effectivenes
s measures
Project cost
estimation
Promotional
activities
identification
Performance of Day
long activities
Final task Performance

MANAGING SUCCESSFUL BUSINESS PROJECTS
Research Methods
The new market segment has been found out outside the origin country and the home country is
the main objective of the project management. For finding out the appropriate methods of the
company’s new market position the project manager analyze and find the research methodology
that are suitable for the Nestle in the global market. The research methods of quantitative and
qualitative methods both are used in the project to research on the market survey (Pellegrinelli et
al. 2015). The research has to be conducted by the project manager appointed by the company.
The small-scale research methods also involve primary and secondary research. The primary
source of the Nestle involves a small group of 5 people to conduct the survey and interview on
the development review of the people about Nestle. The secondary research method are journals,
magazines, newspapers, online articles, books and other sources which are not always relevant
for the project and sometimes secondary research does not provide appropriate information like
primary research do (Patanakul et al. 2016). The qualitative research method is the part of
primary research which focuses on the data analysis by the focus groups, interviews,
experiments, surveys and so on to identify the response pattern and research aims. The
quantitative research method involves the interpretation and critical evaluation of the number and
figures founded through the project rationale.
Accuracy of the Methods regarding Evaluation
The subjective and the quantitative technique that is utilized for the gathering of information
were completed on a little scale. The information assembled for the investigation were littler in
size and probably won't be exact minus all potential limitations and along these lines, it isn't
proposed to depend totally on the social affair of the information because of the constrained
example and its size (Monteleone and Turner 2016).
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