Business Project Report: Globalisation of Nestle within the UK Market

This report provides a detailed analysis of Nestle's globalisation strategy within the UK market. It begins by outlining the project's aims and objectives, which focus on improving recruitment, selection, and training processes to meet international requirements. The report then presents a project management plan, including cost, scope, time, quality, communication, and risk considerations, along with a Gantt chart detailing the project's timeline. The research methodology, including interpretivism, an inductive approach, and an exploratory research design, is thoroughly explained. The report also covers data collection methods, sampling techniques, and ethical considerations. Data analysis reveals insights into how selection criteria vary across cultures and explores the impacts of globalisation on recruitment, selection, and training. Finally, the report offers recommendations for improving these processes within multinational corporations like Nestle.

Unit 6 Managing a
Successful Business
Project

Table of Contents
P1 Project aims and Objectives for Globalisation of Nestle within UK market..........................1
P2 Project management plan........................................................................................................2
P3 Gantt chart and time frame to achieve such stages.................................................................3
P4 Research Methodology...........................................................................................................3
P 5 Data Analysis.........................................................................................................................5
P6 Recommendations and Conclusions.......................................................................................6
P7 Reflection................................................................................................................................7
REFERENCES................................................................................................................................8

P1 Project aims and Objectives for Globalisation of Nestle within UK market.
Managing a successful business is a comprehensive term which supports the development
and sustainable environment around within the organization. The research will be completely
based on the expansion of the goods and services within the international market. The report will
provide a complete information about the impacts of the Globalization in selecting the staff of
the company. The research will be based on the Nestle products which possess a great place in
the international market within the world. The research will helps in describing the aims and
objectives on the basis of which whole report will be carried out. It will helps in understanding
the research methodology as well as Data collection in order to identify the role of Globalisation
among multinational company which impacts on the selection, recruitment and training of the
employee in order to meet the international requirement of the firm.
Aims:
To improve the recruitment, selection and training process of the employees in order to
fulfil the International requirements of Nestle.
Objectives:
 To increase the trade across the borders of goods and services.
 To evaluate the increasing level of labour migration between different countries of the
world.
 To identify the emergence of the Global brand and Foreign direct investment which
impacts on the existing companies across the world.
 To recommend various ways to improve the recruitment, selection and training process
within the MNC's.
Overview: Although Nestle has become one of the Global brand which basically uses the local
identity to gain exposure to local market. This company has developed its brand in over 750
different countries (Alvesson and Sköldberg, 2017). On the other hand Nestle was initially vevey
in Switzerland, 1967 and this company is aimed at serving the healthy and affordable product to
the customers. This firm has also developed the business in many international countries in order
to expand the business functions across the world.
Rationale: It is very important to carry out the research because it helps in creating a complete
understanding about the Globalisation of the company within the international market. Along
with this, the research will be helpful in collecting the views and opinions of the people in order
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to identify the impacts of Globalisation for the selection and recruitment of the staff within the
internationally established business. In this research, impact of Globalisation is highly
concentrated in order to understand the thinkings of the employees during the expansion of the
business within international market.
Research questions:
Ques-1 How to increase the trade of the goods and services across the borders?
Ques-2 How do the Labour migrate from one country to another in order to meet the
requirements of Globalisation?
Ques-3 How do the Emergence of Global brand impacts on the existing organization and also
determining the role of FDI towards the economy of the world?
Ques-4 What are the recommendations that supports the improved recruitment, selection and
training process of Nestle within the Global market.
P2 Project management plan
Project management plan can be used to describe every phase of the project which needs
to be accomplished according to the scheduled plan. The plan consists of various different stages
such as initiating, planning, executing, monitoring and closing (Fletcher, 2017). Such phases to
establish the plan for the report will be described below:
Cost: In order to carry out the research, there are various miscellaneous expenses are generally
incurred during data collection and data analysis. The tools and equipments required to carry out
the research, involved in the increased costing of the researcher.
Scope: There has been a great scope as it helps in identifying the impact of Globalisation among
various MNC's. This outcomes of the research will b reported and help the companies to
determine the factors which impacts on the industry which expands the products internationally.
Time: Each phase planned within the research will consists of the stated time period that helps in
achieving a main goal which aimed at identifying the impacts of the globalisation on the
selection and recruitment process of the company. This is very important activity which states
the particular time intervals to accomplish the particular action of the research.
Quality: This is one of the great concern during carry out the research on the analysing the
impact of the Globalisation. Therefore during the data collection and sampling techniques quality
assurance was one of the prioritised concern which is addressed by taking proper permissions
and recording their views seriously.
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Communication: It can be considered as one of the important activity which helps in collecting
the data which is one of the important part to carry out the research (French, 2018).
Communication is one of the effective medium medium to take the responses and opinions of the
people and also generating a effective output of the research.
Risk: There are various risks associated with the project as asking the interview questions may
leads to the controversial statement. So the answers and statements of the respondents are
generally kept safe and out of the reach to the controversies. Along with this, data needs to be
highly secured and protected.
Resources: There are some sources of recording equipments are required to carry out the
effective research by determining the impact of the Globalisation on the recruitment and training
process of the company (Gallo and Scrinzi, 2016). Recording tools and various sampling tools
are required that helps in managing and organizing such information effectively and efficiently.
P3 Gantt chart and time frame to achieve such stages
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Task Mode Task Name Duration Start Finish Predecessors
Auto
Scheduled Product idea generation 3 days Mon 7/1/19 Wed 7/3/19
Auto
Scheduled Research and development 2 days Thu 7/4/19 Fri 7/5/19 1
Auto
Scheduled
Appointment of Project
managers 3 days Mon 7/8/19 Wed 7/10/19 2
Auto
Scheduled Target customers 4 days Thu 7/11/19 Tue 7/16/19 3
Auto
Scheduled Team establishment 3 days Wed 7/17/19 Fri 7/19/19 3,4
Auto
Scheduled Resource requirement 2 days Mon 7/22/19 Tue 7/23/19 4,5
Auto
Scheduled Resources allocation 2 days Wed 7/24/19 Thu 7/25/19 5,6
Auto
Scheduled Team development training 3 days Fri 7/26/19 Tue 7/30/19 7
Auto
Scheduled
Procurement of raw
materials 4 days Wed 7/31/19 Mon 8/5/19 8
Auto
Scheduled Initiation of production 4 days Tue 8/6/19 Fri 8/9/19 9
Auto
Scheduled Controlling and monitoring 3 days Mon 8/12/19 Wed 8/14/19 10
Auto
Scheduled Closure of the project 1 day Thu 8/15/19 Thu 8/15/19 11
P4 Research Methodology
Research methodology can be defined as a systematic plan which allows the researcher to
carry out the plan accordingly. In this theoretical methods are applied to the study which helps in
analysing the methods that helps in conducting the research via survey, participation, observation
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or specific data collection methods. It can be basically defined as a framework which describes
the methods approaches and designs in detail to analyse the data.
Research philosophy: It basically deals with the main source of collecting and recording the
data, nature and development of the knowledge. It is termed as a belief in which the data about a
phenomenon is gathered, analysed and used and the research philosophy is generally categorised
into positivism, interpretivism, realism and pragmatism. Here, Iterpretivism research
philosophy is followed in order to carry out the research on finding the impact of Globalisation
on the recruitment, selection and training process within the firm (Holm and Haahr, 2018) . This
method is selected because it allows the investigation with the small samples and it provides the
in-depth knowledge to carry out the qualitative research.
Research approach: It can be defined as a plan and procedure that consists of the steps which
allows the broad assumption of the detailed data collection method, analysis and interpretations.
Research approach can be further categorised into three types that is deductive, Inductive and
abductive approach. This study has adopted the inductive approach because it does not involve
in formulation of hypotheses and starts the research by aims and objectives which can be
achieved during the whole process of research.
Research design: It can be defined as a set of rules and procedures which helps in analysing the
solution of the specific problem research. There are generally two types of research designs
which are exploratory and conclusive research design. In this research, exploratory research
design is generally focused because it explores the specific aspects of the research area(Kiyala,
2016). Also, in using this research design also allows performs the data analysis even if there is a
vague data. Here, approaching this type of design allows the researcher to use flexible data
collection method.
Data collection: It is termed as the method which helps in collection and analysis of the data via
different sources which basically consists of two types of data collection method. Such methods
includes the primary data and secondary data collection technique. The present study has adopted
the secondary data collection technique in which the respondents are involved. So here
researcher has performed the secondary data collection technique in order to know the
perceptions and ideas of the people.
Sampling: it can be referred as a specific principle which helps in selecting the group of
respondents and size of such members which are used to respond to such study. It makes the
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research of any type and size manageable along with this correct data sampling also helps to
saves the cost and generates the accurate results of the research findings. The sampling is
generally categorised into Probabilistic and non probabilistic data sampling. Here, the analyst has
adopted the probabilistic sampling to carry out the research (Noe And et.al., 2017). Simple
random technique is adopted to find collect the data. Here the sampling size is 30 in which
randomly employees are selected which supports the researcher in carrying out the effective
study.
Ethical considerations: It can be considered as one of the most important part of the research as
it is involved in carrying out the study in a very ethical manner and it cannot hurt the dignity of
any respondents (Petersone, Krastins and Ketners, 2016). So some ethical considerations of the
research are as follows:
 Full consent of the participants need to be prioritised in order to take their permission for
such types of questions.
 Respect and dignity of the participant needs not to be harmed.
 The data collected from the respondents need to be secured and confidential.
P 5 Data Analysis
Data analysis is the process if evaluating the data using the analytical or statistical tools
in order to investigate the useful information which helps in decision making (Zajda and Rust,
2016). Data analysis can be performed via various different types of methods which includes
Data mining, text analytics and business intelligence through data visualisation.
Theme-1: Selection criteria for every international country changes according to the
culture.
Particulars Respondents
a. Strongly agree 15
b. Agree 4
c. Highly disagree 3
d. Disagree 5
e. Neutral 3
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Total 30
Interpretation: From the above represented graph and tabular representation it can be
concluded that majority of the participants thinks that selection and recruitment process of the
industry may change according to the expansion of the business within the international market.
Out of total 30 respondents, there were highest number of people that is 15 are in favour of the
question asked plus there were 4 more respondents who agree the same. While there were least
number of people that is 3 who highly disagree plus the 5 more who also disagrees the same. On
the other hand, out of total 30 respondents, there were 3 among them were neutral as they were
confused about giving such answers
Theme-2: Phone Interview would be the right option to determine the skills and
qualifications of the candidate.
Particulars Respondents
a. Strongly agree 4
b. Agree 8
c. Highly disagree 10
d. Disagree 6
7
0
2
4
6
8
10
12
14
16
a. Strongly agree
b. Agree
c. Highly disagree
d. Disagree
e. Neutral

e. Neutral 2
Total 30
Interpretation: From the above collected data, it can be concluded that phone interview
would not be considered as a better option to determine the skills and qualifications of the
employee (Zajda ed., 2015). Therefore most of the employees that is 10 plus 6 have disagreed
that phone interviews are effective. While, there were 4 employees who highly agree that skills
and potential of the candidate can be determined by through a phone call conversation. Although
there were more 8 employees who simply favoured the question by responding positively. On the
other hand 2 employees among them neither responded yes and nor responded no as they were
neutral in coming to a ultimate solution.
Theme-3: Increasing the labour migration would be a better option to expand the business
in an international market.
Particulars Respondents
a. Strongly agree 18
b. Agree 2
8
a. Strongly agree
b. Agree
c. Highly disagree
d. Disagree
e. Neutral

c. Highly disagree 5
d. Disagree 4
e. Neutral 1
Total 30
Interpretation: It can be interpreted that Labour migration would be the better option as
the employees are also skilled and known to the policies and procedure of the company.
Therefore, out of total 30 respondents, there were maximum employees who have strongly
supported the idea. So there are 18 people who agreed and also there were 2 more employees
who have simply agreed on the statement. However, there were less number of people who didn't
supported the idea as they thinks that labour migration may increase the cost of the organization.
There were 5 number of employees who have strongly disagreed whereas there are 4 more
people who disagreed the same. Although, there was one employee among them who was little
confused about providing a one solution.
Theme-4: The emergence of the Global brand would increase the competition among the
existing companies across the world.
9
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
a. Strongly agree
b. Agree
c. Highly disagree
d. Disagree
e. Neutral

Particulars Respondents
a. Strongly agree 16
b. Agree 6
c. Highly disagree 3
d. Disagree 2
e. Neutral 3
Total 30
Interpretation: From the above collected data, it can be concluded that majority of the
people thinks that Globalisation increases the competition within the local brands of the region in
which the company is going to expand in the international market. Although, Out of total 30
respondents, there were 16 number of employee who have strongly agreed that it increases the
competition within the international market. Plus there were 6 more employees who simply
agreed on the statement. However, there were were least number of people that is 3 plus 2 that is
total 5 among 30 who have negatively responded to the statement.
10
0
2
4
6
8
10
12
14
16
a. Strongly agree
b. Agree
c. Highly disagree
d. Disagree
e. Neutral