MAR002-2 Marketing Plan: Nestle's Snack Food Retail Expansion Strategy

This report details a marketing plan for Nestle's entry into the snack food retail market. The report begins with an overview of Nestle and its objectives, followed by an analysis of the target market using STP (Segmentation, Targeting, and Positioning). It explores segmentation based on geographic, demographic, and psychographic factors, targeting young consumers, and positioning the products as convenient snacks. The marketing mix, including product, price, place, and promotion strategies, is then outlined. Financial aspects, such as manufacturing costs, stock, and distribution expenses, are also addressed. The report further examines trading relationships and the importance of market testing for product validation. The conclusion highlights the significance of marketing strategies and budget allocation for successful product launches, emphasizing Nestle's commitment to quality and market expansion.

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Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Overview.....................................................................................................................................3
Target Market..............................................................................................................................3
Manufacturing stock and simple distribution cost......................................................................5
Trading Relationship...................................................................................................................5
Market Testing............................................................................................................................5
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing is the most important area through which all the company use to get there
revenue generated. It implicates the method through which all the products and the area are being
made. As for all the organisation it is important to make a marketing plan through which they
can attain the upcoming stargates and outlines the methods and the area through which work and
the product can be gained (Deepak, and Jeyakumar, 2019).The organisation chosen for this
report is Nestle which is the biggest multinational food and the drink processing company. This
report will cover the launching of the new products and with that all the marketing plan and the
methods being used.
MAIN BODY
Overview
Nestle is the major Swiss multinational brand that deals with all the food and the drinks
for all the age groups and deals in all kind of food items like the dairy products, frozen foods,
snacks and many more. It is being operated in 189 countries and there are mainly 339,000
employees working in it. The headquarter is situated in Switzerland, and the founder of the
company is Henri Nestle. Now the company is planning to grow towards the various snacks food
retail market and for that they are aiming yo gain the highest supplies and generate the much
more profit then before. The budget which is setted out for this is $US75K.
Aim & Objective- The main aim and objective of the company is that they want to be the
world's largest and also being known as the best branded food manufacture with providing all
products in the highest quality. The are trying to expand in all the areas and also aim out to frame
the nature and best facilities and the food supplements.
Target Market
STP- It is the method through which all the segmentation, targeting and the positioning can be
made of any work or the process and there has been made the strategies through which the
market and the new products can there by be launched(Jogamoto, and et. al., 2017). The STP of
Nestle is as follows:

Segmentation this is mainly being divided in geographic, demographic and psycho-
graphic. the segmentation are in various forms in Nestle they are like: Geographic- it is being covered in both the rural and the urban areas ans has a g=huge
market. Demographic- Nestle use to focus on mostly age groups of 5 to 40 years.
 Psycho-graphic- they try to make the affordable pricing through which any of the person
can afford to and there can be an easy method of making the product at low pricing.
Targeting- the Nestle aims out to target all the young generation as they focus on all the
youth so that they are more attracted towards it. The main ads line are also made according to it.
Positioning- they are merely positioning themself as a snack. The main aim which is
being focus out in all such areas are like a good chocolate snack.
Marketing Mix
It gives out the strategies through which the product line and the details are being made
the marketing mix of Nestle is as follow: Product- It deals with all the beverages, milk products and also turns out to create wide
range of products in the marker. There are several basic and some important ideas of
products. As now the company is trying to introduce the major snack range of products
and getting in the retail through it. Price- the pricing strategy used by Nestle is competitive. As there has been seen that the
major of the competitive pricing has been offered and they use to change all the price by
raising demand and the change in the market pro=ice of the product of the rival company
too. Place- nestle has a wide distribution channel and they try to give and maintain the
growth and the distribution through widespread medium. In all the company the large
implication and the areas are that they have the most spread region(Houghtaling and et.
al., 2020).
 Promotion- They turn out to use all the platforms like the digital and all the social media
channels through which they can gain the maximum products and the growth.

Manufacturing stock and simple distribution cost
PARTICULARS AMOUNT ($)
MANUFACTURING COST 30000
STOCK 20000
SIMPLE DISTRIBUTION COST 25000
Trading Relationship
The trading relationship deals with all the link between the supply chain partners and all
the consumers and the members through whom the market product is being sold out. It aims out
to frame all the supply chain and the consumers and the other work through which several areas
can be attained. The trading relation of Nestle is there by slightly vast as they have so many
suppliers and the customers and the link between them is pertinently high and they deals out with
varies methods and the techniques through mediums so as to make the relationship and the
product transferability better(Kamps, and Schetter, 2018).
Market Testing
It mainly means the way to test the product actual values and the offering that is being
given to the customers. This is generally the method thorough which a product is being tested
before it is being served to the customers and this is the important methods as it considers
several trials and the research. Nestle there use to have the rigorous marketing testing and they
try to maintain there product quality through all such methods and maintain the growth and the
regions of health and wellness.
Thus Nestle as being launching the snacks as the retail area use to make it pass through
several research and the testing so as to know the value and make the product enrich and good in
value.

CONCLUSION
From this above report it is concluded that, Marketing plays a vital role in all the
company and in order to make the product gain more advancement and gain there is being seen
that the product is being made easy and known for all. The STP and the Marketing strategy are
the ways through which the products and the companies actual value can be analysed. In order to
allocate the budget the manufacturing stock is being attained. Furthermore, it is also analysed
that the trading relationship and the market testing of the nestle is way more good and accurate.

REFERENCES
Deepak, R.K.A. and Jeyakumar, S., 2019. Marketing management. Educreation Publishing.
Houghtaling and et. al., 2020. Availability of Supplemental Nutrition Assistance Program-
authorised retailers’ voluntary commitments to encourage healthy dietary purchases
using marketing-mix and choice-architecture strategies. Public health nutrition, 23(10),
pp.1745-1753.
Jogamoto, and et. al., 2017. Add-on stiripentol elevates serum valproate levels in patients with
or without concomitant topiramate therapy. Epilepsy research 130 pp.7-12.
Kamps, I. and Schetter, D., 2018. Performance marketing. Springer Fachmedien Wiesbaden.