Marketing Concepts and Analysis: Nestle Case Study

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Marketing Concepts and Analysis
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Contents
INTRODUCTION...........................................................................................................................3
PART A...........................................................................................................................................4
PART B.........................................................................................................................................20
TASK 1......................................................................................................................................20
SUBMISSION OF 7P’S TOWARDS THE ACHIEVEMENT OF BUSINESS PURPOSES
...............................................................................................................................................20
COMPARISON OF NESTLÉ’S MARKETING MIX WITH HERSHEY'S COMPANY...21
MARKETING MIX OF NESTLE.........................................................................................21
CONCLUSION......................................................................................................................25
TASK 2......................................................................................................................................26
CONCLUSION..............................................................................................................................30
REFERENCES..............................................................................................................................31
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INTRODUCTION
An organization will develop with the help of using marketing tools in the organization. This is
the most important tools which will help to maximize the profit of the organization. On the other
hand, based on the current business strategy, the organization will also develop (Agnihotri, and
Bhattacharya, 2017). Based on the analyses this was found that most of that with the help of
marketing plan most of the organization will found the need and wants of the purchaser and try
to build a rational decision to satisfy their needs and wants develop (Agnihotri, and
Bhattacharya, 2017).
Different types of business organization which have identified some position and rate of the
purchaser based on their demand. The organization goal is to fulfil the need and wants of the
purchaser develop (Agnihotri, and Bhattacharya, 2017). As compare to the competitors the main
purpose of the organization is to fulfil the need of the purchaser. This report will explain some of
the serious growth of the marketing strategy (Agnihotri, and Bhattacharya, 2017).
Nestle is the largest and leading food, diet, health and wellness company in all over the world.
Based on the turnover nestle is the topmost company in all over the world. In Switzerland, Henri
nestle establish the company in 1867(Amankwah, 2017). They have around 530 factories in the
global market. This company is the most popular in the food and beverages sector in all over the
world.
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PART A
Slide 1
4

Slide 2
5

Slide 3
6

Slide 4
7

Slide 5
Based on the Armstrong et al., (2015) in every organization marketing function is the most
important function. This will play a very important and devoted role in the organization. With the
help of this organization will easily achieve their aim and objective and try to supply the product
and services to their target customer in exchange for money (Amankwah, 2017). They always try
to satisfy the need and wants of the purchaser with some limited resources.
PRODUCTION CONCEPT
The main purpose of this concept is to give proper attention to the operation and the consumer.
On the other hand, they are highly affordable to the organization. With the help of this concept,
marketing will lead the intolerance and places stress on the supply and manufacture efficiency
(Arendt, and Allain, 2019).
This is the most fundamental marketing concepts. This will define that most of the consumer will
prefer a good quality of product at a reasonable price. Most of the manager will focus on high
production efficiency and cheap price (Arendt, and Allain, 2019).
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MARKETING CONCEPT
The organization goal is to fulfil the need and wants of the purchaser. As compare to the
competitors the main purpose of the organization is to fulfil the need of the purchaser. as
compared to the other this is the most important. There is tough struggle in the market (Arendt,
and Allain, 2019). This concept has four different types of pillars name as need of the client,
target market, profitability and integrated market.
PRODUCT CONCEPT
The main purpose of this concept is to satisfy the need and wants of the purchaser by providing
them with a reasonable price of the manufactured goods with good quality. They try to satisfy
their purchaser by providing a good quality of the manufactured goods (Arnold, 2017). With the
help of the latest analyses, this was found that most of the purchaser prefer to purchase the high
quality of product and some innovative features. The manager of nestle tries to improve the high
quality of the manufactured goods over time (Arnold, 2017)
SOCIETAL MARKETING CONCEPT
The main purpose of this concept is to sustainable marketing and socially and environmentally
responsible marketing this will fulfil the need and wants of the purchaser and business. Their
main purpose is not to achieve profit; they are mainly focused on human welfare (Arnold, 2017).
In this, the firm will identify the need and wants of the target market then they try to provide
them with perfect satisfaction and more than their competitors. On the other side, the production
is also finished with customer satisfaction (Arnold, 2017).
SELLING CONCEPT
This concept will not purchase the firm product unless and until a huge scale selling and
promotion efforts are taken. In this concept, the chances or high risk is more as compare to
another concept (Arnold, 2017).
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Slide 6
CURRENT TRENDS OF MARKETING AT NESTLE
Based on the latest analyses most of the purchaser care using digital technology to purchase the
product, on the other hand, the customer services are getting a boost because of this only (Bier et
al., 2018). Based on the current trend in the shop and need of the purchaser the changes were
occurring in the production process. Some innovation is also the most important part to attract
more and more customer (Bier et al., 2018).
FUTURE TRENDS OF MARKETING AT NESTLE
Business activity will change due to technology advancements which will lead in future to the
digital transformation. Because of using digital technology most of the purchaser have to suffer
some complexities and due to this, the behavior of the purchaser will also change (Bier et al.,
2018).
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Slide 7
SITUATIONAL ANALYSIS
With the help of this process, some of the opportunities were identified and some intimidations
are also analysed in the business environment. With the help of identification of the wants of the
different companies, the capability of the purchaser will be identified (Brandes, and Brandes
2019). And this will also help to analyse the past, present and future aspects of the organization.
For conducting the same thing the SWOT analyses are one of the most important tools which
were used by the organization (Brandes, and Brandes 2019).
MARKETING STRATEGY
Under this, the segmentation is performed that helps in identification and targeting the customers
accordingly. This helps in evaluating the markets based on the geographic, psychographic and
behavioural aspects (Brandes, and Brandes 2019).
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MARKETING MIX
In this, the need for the product is an influence. There are different types of the marketing mix
through which they are composed that are:
PRODUCT
The organizations try to offer some product or services to their target customer to satisfy there
need and wants. They try to provide them with a good quality of product at some reasonable
price (Brandes, and Brandes 2019).
PRICE
Price means the customer will pay some amount of money to the supplier in the exchange of the
product. Most of the purchaser will attract the cheap price of the product.
PLACE
The place will refer to the availability of the product in the market for the customer.
PROMOTION
With the help of much different type of social media the organization tries to endorse its product
in the shop. They try to reach their customer by using digital media (Brandes, and Brandes
2019). On the other hand with the help of using the promotional activity, they will attract more
and more customer towards them and try to increase their revenue.
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