Nestle Marketing: Roles, Responsibilities & Functional Analysis

This report examines the key roles and responsibilities of marketing functions, analyzing them within the context of the marketing environment and using Nestle as a case study. It identifies customer requirements, anticipates their needs, and discusses marketing strategies and information systems. The report also explores the interrelationship between marketing and other functional units like finance and HR, highlighting key elements such as research and strategy. It concludes by emphasizing the importance of these marketing essentials for success in both local and international markets. Desklib provides access to similar solved assignments and past papers for students.

MARKETING ESSENTIALS

TABLE OF CONTENT
• Introduction
• P1 key roles and responsibilities of marketing function
• M1 roles and responsibilities of marketing with respect to marketing environment
• P2 roles and responsibilities of marketing relate to the wider organizational context
• M2 analysis of the significance of interrelationship between marketing and other functional units
• D1 key elements of marketing function and their interrelationship with other functional units
• Conclusion
• References

INTRODUCTION
• Marketing is basically the action with the help of
which company can promote and sell its goods and
services in the both national and international market.
• This presentation will discuss the key roles and
responsibilities of the marketing functions and analyse
it in the context of marketing environment and Nestle
company.

P1 KEY ROLES AND RESPONSIBILITIES OF MARKETING
FUNCTION
Identifying the customer’s requirement:
• The marketing function is responsible for identifying the changing needs and preferences of the customers.
• Here, Nestle company's manager need to identify the current trends, culture, beliefs and buying behaviour of
the customers.
Anticipating customer’s requirement:
• They are also responsible for anticipating the requirement of the customers which basically provide them the
first move advantage.

M1 ROLES AND RESPONSIBILITIES OF MARKETING
WITH RESPECT TO MARKETING ENVIRONMENT
Marketing strategies & information system:
• It is the responsibility of the marketing manager of
the Nestle company that set the strategy and IS as
per the needs and preferences of the customers.
• For this they need to conduct the thorough
research on the customers needs regarding foods
and drinks.

P2 ROLES AND RESPONSIBILITIES OF MARKETING
RELATE TO THE WIDER ORGANIZATIONAL CONTEXT
Marketing roles and responsibilities of Nestle Company
• The marketing process of the Nestle company involve the activities that are linked with the initiation of the
product journey and the involve the following:
Market research:
• The marketing manager of the company are responsible for researching the trends and food sector demands
along with other factors which can influence the company's positioning.
• For example, Nestle company main focus is to set an effective marketing plan with the help of which they can
meet the needs of the customers and comply all laws and regulations.

M2 ANALYSIS OF THE SIGNIFICANCE OF
INTERRELATIONSHIP BETWEEN MARKETING AND
OTHER FUNCTIONAL UNITS
• The marketing of the company is linked with the finance
to ensure and develop the budgets of the digital
marketing campaign and other research and development
cost.
• The marketing department of Nestle is linked with the
HR department in order to ensure the number of
vacancies need to be filled on time and with right
candidates.

D1 KEY ELEMENTS OF MARKETING FUNCTION AND
THEIR INTERRELATIONSHIP WITH OTHER FUNCTIONAL
UNITS
Research & Strategy:
• This is one of the key element of marketing function which involve the research about the market demand,
customer tastes, logistics, finance, raw material etc.
• For this the company's marketing manager need to make a connection between finance, HR, production
departments etc.
• But on the other hand, researching and adopting the strategy is quiet time consuming for the marketing function
which restrict them from their other activities completion.

CONCLUSION
• The presentation has concluded the various
marketing essential including the roles and
responsibilities in order to make a product successful
in the both local and international market.
• Further, the presentation has also critically discussed
the interrelationship between marketing elements
and other functional units Nestle company.

REFERENCES
Books and journals
• Nandi, S., 2017. Internal marketing in manufacturing organizations: An exploratory study. International Journal
of Management and Development Studies. 6(10). pp.70-82.
• Deffner, A. and et.al., 2020. City marketing and planning in two Greek cities: plurality or
constraints?. European Planning Studies. 28(7). pp.1333-1354.
• Johnson, J. S., Matthes, J. M. and Friend, S. B., 2019. Interfacing and customer-facing: Sales and marketing
selling centers. Industrial Marketing Management. 77. pp.41-56.
• Porral, C. C. and Stanton, J. L., 2017. Principles of marketing. ESIC Editorial.
• Hunt, S. D., 2018. Advancing marketing strategy in the marketing discipline and beyond: From promise, to
neglect, to prominence, to fragment (to promise?). Journal of Marketing Management. 34(1-2). pp.16-51.