A Marketing Analysis of Nestle's Products and Strategies

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Marketing Plan of
NESTLE

Table of Contents
• INTRODUCTION
• DEVLEOPMENT AND EVALUATION OF
MARKETING PLAN
• MARKEITNG SITUATIONAL ANALYSIS
• BUDGET MONITORING AND CONTROL
• STRATEGIC ACTIONS
• CONCLUSION
• REFERENCES

INTRODUCTION
• Marketing includes the critical analysis of the marketing
strategy and the way of defining the quality of products
towards the set of customers. There are many business
organizations which have determined the importance and
value of the customers as per their demands in order to
effectively produce the set of products and services which
influences the overall business environment and profit
generation ability of an organization (Bier et al., 2018).

DEVELOPMENT AND
EVALUATION OF MARKETING
PLAN
• EXECUTIVE SUMMARY
Marketing Plan is a document which defines the advertising and
marketing of the company in upcoming years. The marketing
plan is found similar to the business plan which defines accurate
business information. It includes the actions which serve helpful
towards the development of the company. Marketing Plan has
been defined as the formal and an informal document defining
the flexibility (Jenyo Gabriel and Soyoye Kolapo, 2015).

• COMPANY OVERVIEW
In today’s world, the company has been defined as the biggest
company in the sector of supplying foods and beverages. The
company has established its business in over 86 countries at
present with the number of employees calculated as 250,000.
The company has been critically evaluating the set of
components associated with the overall growth and
development of the company as the result of which nestle has
established about 500 factories all over the world.

• MISSION AND VISION OF NESTLE
• The mission of Nestle is to positively improve the quality of life
of people by supplying the best quality of products attracting a
various number of customers.
• The vision of Nestle is to be defined as the leading company in
terms of providing the best products in the sector of nutrition,
health, and wellness.

MARKETING SITUATIONAL
ANALYSIS
• As Nestle has been recognized among the most popular
company of the world towards the sector of supplying foods
and beverages, there are various factors which contribute
towards the effective working of an organization (Piercy,
2016). These components are defined on the basis of
conducting external analysis which is defined as:
• PESTEL ANALYSIS
• SWOT ANALYSIS

PESTEL ANALYSIS OF NESTLE
• Political environment:
• Nestle has been defined as a good partner in politics. The
Nestle corporation supports many programs and social
services along with project essential services.
• The government has been increasing the prices associated
with the essential goods which will directly or indirectly affect
the new product manufactured by an organization.
• Economical Environment:
• Nestle has been recognized as the strong brand among the
various set of customers defining good business cycle in the
market.
• The rise towards the interest rates will impact the behavior of
customer leading towards the effect over the company.

• Social Environment
• The culture and family background will define behavior and
interest in the buying of products.
• The education level of the customers will affect the growth of
an organization as it would demand the understanding of the
product before purchasing (Elbeck, 2018).
• The sales of the organization will be affected by the beliefs of
the customers, religion, and culture which are found to be
unstable.
• Technological Environment
• The latest set of techniques must be defined in an organization
to meet the upcoming challenges
• The design and architecture of an organization has been
defining evolution towards the information technology

• Environmental
• Nestle has been defining the packaging sources in such a way
that they are easily decomposable in the soil without harming
the main components of nature such as land, air and water.

SWOT ANALYSIS OF NESTLE
• Strengths
• Innovation towards production- The organization has been
introducing a new set of techniques to define new products
within the market.
• Branding- As nestle has achieved its brand stability, it serves easy
for an organization to introduce a new set of products.
• Weakness
• Market Maturity- The major weakness identified in terms of
entering the markets is that the markets can serve to define
tough competition towards the company.

• Opportunities
• Expansion- The Company has the potential to expand over the
smaller towns and related geographic areas, which includes
smarties chocolates, breakfast cereals, carnation, and many
other products.
• Threats
• Competition- The Company serves to face tough competition
from organized and unorganized sectors.
• Changing trends of consumers- The rise of consumer spending
over the durable resulting of costumers offers low spending
over FMCG products.