BTEC Level 4 Marketing Essentials Report - Unit 2: Nestle Analysis

This report provides an analysis of the marketing function within Nestle, addressing the key roles and responsibilities of marketing and its relationship to the wider organizational context. The report begins with an introduction to marketing, defining its core activities and the use of the marketing mix. Task 1 focuses on explaining the key roles of the marketing function within Nestle, emphasizing customer satisfaction and the importance of listening to customers through various channels like social media and feedback mechanisms. The report also discusses how the marketing function relates to other departments, specifically the financial department, highlighting the importance of financial strategies in achieving high returns on investment and setting production targets. The conclusion summarizes the essential role of marketing activities in achieving desired goals and emphasizes the effectiveness of marketing tools in a targeted market. References from academic journals and books are provided to support the analysis.

Marketing Essentials

Table of
Contents
 Introduction
 TASK 1
• P1: Explain the key roles and responsibilities of the marketing function within Nestle
• P2: Discuss how roles and responsibilities of marketing relate to the wider organisational context
 Conclusion
 References

Introduction
Marketing means activities undertaken by the
company in order to promote effectively the buying
and selling of the products or services. The
activities includes promotion, selling, distribution of
good to consumers or to other businesses.
Marketing process uses the tool popularly known as
“marketing mix” to attain sustainability in the
changing environment.

TASK 1
P1: Explain the key roles and responsibilities of the marketing
function within Nestle
The marketing function plays an utmost important role behind the
success of product or service, which are discussed below:-
Customer satisfaction: The organisations aims to meets its objective
of customer satisfaction by identifying the needs and wants of the
consumers. Further keep in view the changing or trendy needs of the
customers. The marketing team of Nestle Company analyse and
update its strategies to meet the needs of the consumers

The Responsibilities of the market function are as follows:-
Listen to customer: The marketing strategy must be formulated with an aim to satisfy
customer needs and wants. This can be achieved by creating close relationship with
the customers by listening them properly. The company need to enhance the task of
feedback by creating surveys, effective customer support services etc. Social Media
also helps to understand the needs of customers.

P2: Discuss how roles and responsibilities of marketing relate to the wider organisational
context:
Marketing in context with Financial Department: The financial department help the company to
achieve high return on investment. The aim can be achieved by formulating different strategies on
basis of information provided by the finance unit. Further it helps the company Nestle to set a
particular target for producing products or offering services. The finance unit help the company by
providing its support for its research and development plans. More important its helps the company in
maintaining its profit and loss statement and further the company accordingly sets the target for
upcoming year. It also elaborates the roles and responsibilities of managers in this unit. Generally the
role of manager is to make plans keeping in view the strategy and bifurcate the expenses accordingly.

Conclusion
With the above context, it is concluded that the marketing
activities are essential to achieve the desired goals in the market.
The PPT examined the roles and responsibilities of marketing
function in an organisation. Further effective marketing tools help
the company to perform better in the targeted market.

References
• Alqahtani, N. and Uslay, C., 2020. Entrepreneurial marketing and firm
performance: Synthesis and conceptual development. Journal of Business
Research. 113. pp.62-71.
• Chernev, A., 2020. The marketing plan handbook. Cerebellum Press.
• Choudhury, R.G., 2020. Marketing Mix and Customer Loyalty in Services
Marketing. Services Marketing Issues in Emerging Economies. p.167.