This report provides a comprehensive analysis of Nestle's marketing strategies, focusing on the application of the marketing mix and the development of a marketing plan for a new energy drink product. The report begins with an introduction to marketing concepts, emphasizing the role of the marketing mix in achieving business objectives. It then delves into a comparative analysis of Nestle and Cadbury, highlighting their differing approaches to product, price, place, promotion, people, physical evidence, and process. The core of the report is a detailed marketing plan for Nestle's energy drink, including an executive summary, vision, mission, objectives, and a thorough SWOT analysis. The plan further outlines STP (Segmentation, Targeting, Positioning) marketing strategies, detailing segmentation based on demographics, psychographics, geographic and behavioral factors, and targeting the youth demographic. The report concludes by exploring the application of the four Ps (Product, Price, Place, Promotion) within the context of Nestle's new product launch, providing a practical guide to marketing planning and execution.