BTEC Marketing Essentials: Nestle's Marketing Plan Evaluation

This report provides a detailed analysis of Nestle's marketing plan, focusing on the introduction of a fat-free chocolate product. It begins with an overview of marketing plans and their importance in achieving business objectives, followed by a PESTLE analysis that examines the political, economic, social, technological, legal, and environmental factors influencing Nestle's operations. The report also includes a SWOT analysis to evaluate the company's strengths, weaknesses, opportunities, and threats. The core of the report outlines Nestle's marketing plan, detailing its vision, mission, objectives, and STP (Segmentation, Targeting, and Positioning) strategies. The marketing mix, including product, promotion, price, place, people, process, and physical evidence, is discussed in relation to the new chocolate product. Furthermore, the report evaluates the effectiveness of the marketing plan and provides a strategic marketing plan to retain customers and increase profitability, concluding with references to relevant marketing literature.

MARKETING
ESSENTIALS
TASK 2

Table of Contents
 Evaluation of marketing plan for Nestle
 Marketing plan for Nestle
 Strategic marketing plan
 CONCLUSION
 REFERENCES

INTRODUCTION
The present presentation explain marketing plan for Nestle and also
clarify PESTLE analysis for company.

Evaluation of marketing plan for
Nestle
 Marketing plan is one of the best technique that help to achieve desired goals and
business objectives.
 Marketing manager of company create marketing plan for manufacture fat free
chocolates to its customers.
 This is one of their main business objective which help to grab the attention of clients
and make them feel happy for purchasing.
 In competitive environment, many other organizations manufacture products within
including all the necessary things base on customers requirements and try to fulfill their
needs.

CONTI….
 They find out the business objective and then start segmentation process which is based
on target market program.
 It is one of the best way to know about people likes and customers preferences before
implementing any plan.
 Marketing plan is effective process that help to know about company strength,
weakness, threats and opportunities.
 Nestle produce new variety of chocolate within including fat free ingredients and
healthy supplements that help to make chocolates more healthy and tasty

Marketing plan for Nestle
Nestle is a Swiss multinational drink and food firm in Switzerland. Company is known as one of the largest food
organization in the world. They want to produce fat free and healthy chocolates for those people's who is diet
conscious and need to be physically fit in their lives.
 Executive summary-
Nestle want to retain its customers with them for longer time and give better experience through providing fat
free chocolates for those who are health conscious. This presentation has been explain PESTLE analysis and
SWOT analysis which help to know more about Nestle business capability.
 Vision-
Nestle vision is to Manufacture diet and fact free chocolates for health conscious people.
 Mission-
Nestle mission is to garb the attention of customers, in order to gain specific goal, company produce diet free
chocolates for health conscious clients and other people who love chocolate but couldn't eat due to having a lot
of fact in product.

CONTI….
 Objective-
S- Raise high platform in business world
M- providing diet chocolate to their consumers
A- goal is achieve with the help of making market plan for new products.
R- it increase profit margin
T- 1 Year.

CONT……
 STP-
Segmentation, targeting and positioning include in marketing plan of Nestle, this plan
make through marketing manager of company. In this plan they will set target market,
segment base on their requirements and offer products to segment group.
Segmentation- Nestle marketing manager segment those society where people are very
serious about their health and east healthy food.
Target customers- manager set their target in market for particular products, for example,
they target diabetic patients who avoid eat sweets.
Positioning- They are using advertisement process in which they reach to the target
customers easily.
03/04
/19

CONTI…
 SWOT-
 Strength-Nestle is a diversified organization operating in various sectors and markets
in which they increase more profit rather than the others. Firm provide variety of
products which make them strong rather than the others. They set different segments of
market base on requirement and needs of customers.
 Weaknesses- Nestle cannot invest money in marketing process rather than the others.
 Threat- Walmart, Aldi and other companies consistently promoting their
productsa which is beneficial for them. This is one of the biggest threat for Nestle
which make pressure form large retailers to them.

CONTI…
 Opportunities- Nestle promote their new and existing products via online promotion
that open up new opportunities to them. With the help of marketing company garb
customers attention and attract other people towards their business it will increase
demand of product. Nestle produce healthy and fact free chocolates and drink for these
customers that will maximize their productivity and profitability.

PESTLE-
 Political factor-
Nestle provide its products in various countries, in which each country has different
regulations and set of rules made by the government. Taxation is one of the political
factor that need to be followed by organization, sudden changes in government tax
policy make impact on company trading process in which they need to make some
changes in their existing trading procedure to run business effectively or smoothly.
 Economic factor-
Economy growth is one of the economic factor that make impact on Nestle production
plan. Rising economy require a lot of things in products for example, people get more
serious about their healthy and like to eat healthy food. Thus, at this situation company
needs to manufacture healthy food products .

CONTI..
 Social factor- Customers needs and preferences is one of the social factor which
affect business operations the most and also influence productivity and profitability.
Changes in consumer preferences based on current trends directly impact each and
every function of Nestle. Some people's like to eat healthy and fat free chocolates, so
company has to use all the healthy ingredients and concentrate on including nutrition
in food products.
 Technology factor-Technology provides many opportunities to Nestle for improving
existing products and developing the new ones. Current business environment raise
competition level in which each company need to use new techniques. Organization are
also using new procedure of marketing like e-commerce and internet which is essential
to focus in modern era. Firm using different technologies in many business operations
like manage database with the support of software.

CONTI…
 Legal factor- Legal elements include legal environment of Nestle and its impact on
each operation to minimize cost and meet need. Company follow all the regulations and
policies and implement employment law in which they focus on its staff safety. Sudden
changes in employment law and rules make negative impact on its productivity and
business reputation.
 Environmental Factor- Nestle make eco friendly packaging which cannot harm
environment.

Budgets
Assets Budgets
Resources 100
Marketing campaign 50
Promotion 120
TV advertisement 40
Total 310

CONTI….
 Evaluation and control-
 Nestle company make fat free chocolate and make effective marketing plan for it,
marketing manage give their contribution in this process.
 Marketing research is one of the best way to evaluate the effectiveness of marketing
plan .
 Manager conduct market research for monitoring affectivity of plan and getting
knowledge about customer experience in regard form fat free chocolates.

Strategic marketing plan
 Nestle want to retain their customers with them for longer than they will, to
manage this operation they use many strategies and make plans.
 Company identify customers needs and manufacture products according to it. They
need to increase their productivity and profitability more than the others companies and
build good reputation in marketplace.
 Thus, to achieve all these goals company understand clients current requirement in
which they are more focusing on eating healthy and nutrients supplements rather than
fat food products.
 Producing new variety of chocolates is one of organization business objective. To
achieve desired goals marketing manager of Nestle make marketing plan in relate with
its new product.

CONTI….
 Products-
Nestle produce fat free chocolates for diet conscious people which help to make them
fit and healthy in their lives.
 Promotion-
Company use different sources for promoting their new products that helps to garb the
attention of customers. It is one of the best way to show Nestle concern about their
clients health and requirements. Online promotional strategy is using by organization.
 Price-
Price is dependent on market of each individual products, Nestle manufacture new
variety of chocolate in which they mainly concentrate on nutrition and healthy
ingredients . Low pricing strategy is one of the best process using by company.

CONTI..
 Place- Customers like to purchase products or other things in malls and supermarkets
where they get all the necessary things. So Nestle promote their new variety of
chocolate in the same place where they easily garb the attention of consumer.
 People- Nestle recruit number of people to join its organization, they provide
training to their existing and new workers that help to handle queries of customer and
also give better consumer services.
 Process- Organization producing new products by processing it using different
and better technology .
 Physical evidence-Setting up the coffee corners is one the best physical evidence that
has been created by Nestle.

CONCLUSION
 The present presentation discuss about marketing plan of Nestle manager.
 It has been concluded manager make plans for new fat free chocolate .
 This report discusses Strength, weakness , opportunities and threat of company.
 It discussed Low pricing strategy and Online promotion strategy of Nestle marketing
manager.
 Furthermore, Nestle produce new fat free chocolate for customers this presentation
discuss marketing plan for the same that support to grab the attention of people and
increase profit margin more than the others.

REFERENCES
 Adnyana, R. and Darma, G.S., 2015. Strategi Marketing Mix, Yield Management,
Customer Satisfaction and Occupancy Rate. Jurnal Manajemen dan Bisnis. 12(1).
pp.98-121.
 French, J. and Gordon, R., 2015. Strategic social marketing. Sage.
 Groucutt, J. and Hopkins, C., 2015. Marketing. Macmillan International Higher
Education.
 Islam, K.R., 2016. Corporate marketing–a study of corporate communications at Nestlé
Bangladesh Limited.
 Online
 Marketing Mix on 7P's. 2018.[ONLINE].Available
through:<http://www.assignmentpoint.com/business/marketing-mix-on-7ps.html>