Nestle Company: SWOT Analysis and Operational Impact for BM461 Course

This report provides a detailed analysis of Nestle, a major player in the food processing industry. The introduction outlines the importance of understanding the business environment, both internal and external, to ensure organizational growth and survival. The main body presents a SWOT analysis, identifying Nestle's strengths, such as its globally recognized brand and diversified product range, and weaknesses, including its complex organizational structure and social criticisms. Opportunities like boosting e-commerce and using authentic labeling are discussed, along with threats such as water scarcity and rising competition. The operational impact analysis examines how key drivers of change, like brand image and diversified product range, affect functional areas such as marketing and finance. The report concludes by emphasizing the importance of environmental scanning for effective decision-making and highlights the key drivers affecting Nestle's operations. The report references academic journals and books to support the analysis. This assignment is available on Desklib, a platform providing study tools for students.