BTEC HND Unit 22 Report: Nestle's Multigrain Chocolate Bar Launch

This report examines Nestle's product development strategy for launching a multigrain chocolate bar. It begins with an overview of the company and identifies the market opportunity for this new product, emphasizing its health benefits. The report then delves into the marketing 7Ps strategy, analyzing how Nestle can effectively position and promote the product. It also applies Porter's Five Forces to assess the competitive landscape within the food industry. The report further explores the product's financial aspects and includes a reflection using Gibb's Reflective Cycle, providing insights into the development process. The report concludes with recommendations and references, providing a comprehensive analysis of the product's potential and the strategies required for its successful launch.

PSD

TABLE OF CONTENT
INTRODUCTION........................................................................3
OVERVIEW OF COMPANY................................................................................................3
MARKET OPPORTUNITY .................................................................................................4
Marketing 7Ps strategy ......................................................................................................6
Analysis of competition within an industry by using Porter 5 forces ...................................8
Financial Overview............................................................................................................10
REFELECTION .......................................................................11
Gibb’s Reflective cycle .....................................................................................................11
CONCLUSION..........................................................................13
REFRENCES............................................................................15

INTRODUCTION
Product service development is understood as one of the most important step
within company business functioning to gain strong place within the functional
paradigms and how to gain wider scope among consumer market share. Nestle is
Swiss multinational food and drinking processing company headquartered in
Switzerland which produces large variety of products, innovative services within all
parameters for gaining stronger position and higher goodwill. The report explains
how company plans to launch new product launch which is multigrain chocolate bar,
with high grains and nutrition value to wide consumers from all age groups around
the world. Report explains market opportunity such as proposed product or services
with explanation of how planning, marketing and integration of innovative pricing can
be enabled into company business decisions for launching of product. The report
explains processes applied into development of specific service or product launch
where life cycle stage in company portfolio works as one of the biggest factor to work
on the advancement factor for gaining stronger position onto industry for higher
goodwill and profitable working outputs . Report explains how food product launch
line and management choices are required within individual product launches and
services, where marketing testing, product and service launch along with distribution
will be focused Report discusses porter 5 forces analysis through which compostion
of finance and (Cooper, 2019). sales projection is highly focused to gain wider scope
and networking for stronger
OVERVIEW OF COMPANY
Nestle is a Swiss multinational food and drink processing brand widely
spread into various countries around the world, with having large high quality
standards products portfolio and services and has wide corporation and
partnerships with global audience. The brand is one of the biggest brand into food
and beverage global industry which has been committed to enhance high quality
living standards of all consumers and contributing to healthy life patterns. Nestle has
been widely known for vast quality services, present on social media marketing
channels and to work as sole unit which has provided wide range progressively
among consumer preferences, accounting its wide audience health concern factors
where brand has been continuously working forward. The brand has been recently
working to bring before high energy multi grain chocolate bars with its strong high

nutritional value composite to wide factors of yielding onto increasing demands
among consumers to have best healthy bars.
NESTLE within current stage of competitive levels of marketing within global
business scenario have to bring on new innovation levels among its already
existing products within industry where consumers always look for more
innovation among all services have to work on products which are currently
not upto competitive levels.
 KITKAT is one of the most used chocolate by nestle known by
consumers which is high in sugar and not liked by all age group people
and segments of consumers who look for more healthier eating options.
Multigrain chocolate bars will enable to bring on new healthy
ingredients with new message which will enable company to program
out higher quality of factors for up gradation through which new
synergy can be built among marketing paradigms.
 Nestle condensed milk which appears in jar form has lately loosing its
grip among consumers market share strength where the marketing
factors are low due to unattractive packaging which is not appealing
among consumers globally. The company should work on its packaging
for improving its marketing position and diversely build new levels of
competitive levels.
 Nestle Cheerios has been an old houseold breakfast dish but with the
recent competitive levels of marketing and new brands coming up
within global business scenario there are various companies providing
new products with wide variety of ingredients. Company has to work on
new levels of ingredients and built on innovation among in through
which it can regenerate growth among consumers from vivid levels.
 Nestle resource energy is also a known energy drink where there is
wide demand among consumers but with changing patterns of
competitive levels within industry the company needs to work on its
packaging and for generating higher size bottles also.

Products life cycle stage cycle
Nestle condensed milk with innovative packaging
INTRODUCTION Nestle will at this step introduce idea of Nestle
condensed milk with attractive packaging among
people and analyse the wide competitive range of
operations , investment which will undergo the production
and promotion activities.
GROWTH At this phase analysis of growth , future potentialities and
range of consumer oriented promotional activities will be
analysed to gain knowledge of the vivid competitive
business scenario within food industry.
MATURITY Nestle will at this phase will keep track of all data, profits
gained from new product launch (Nestle condensed
milk) and analyse how various changes can be inbuilt.
DECLINE Nestle at the last phase may experience decline in
business operations and highly have to use strategic
innovation to keep all consumers choices in stated with
changing product innovative quality standards and bring
new changes in Nestle condensed milk.
Nestle Cheerios with almonds and honey
INTRODUCTION Nestle will at this step introduce idea of Nestle Cheerios
with almonds and honey, among people and analyse
the wide competitive range of operations , investment
which will undergo the production and promotion
activities.
GROWTH At this phase analysis of growth , future potentialities and
range of consumer oriented promotional activities will be
analysed to gain knowledge of the vivid competitive

business scenario within food industry
MATURITY Nestle will at this phase will keep track of all data, profits
gained from new product launch Nestle Cheerios with
almonds and honey and analyse how various changes
can be inbuilt.
DECLINE Nestle at the last phase may experience decline in
business operations and highly have to use strategic
innovation to keep all consumers choices in stated with
changing product innovative quality standards and bring
new changes in Nestle Cheerios with almonds and
honey
Nestle resource energy in big size
INTRODUCTION Nestle will at this step introduce idea of Nestle resource
energy in big size among people and analyse the wide
competitive range of operations , investment which will
undergo the production and promotion activities.
GROWTH At this phase analysis of growth , future potentialities and
range of consumer oriented promotional activities will be
analysed to gain knowledge of the vivid competitive
business scenario within food industry
MATURITY Nestle will at this phase will keep track of all data, profits
gained from new product launch (Nestle resource energy
in big size) and analyse how various changes can be
inbuilt.
DECLINE Nestle at the last phase may experience decline in
business operations and highly have to use strategic
innovation to keep all consumers choices in stated with
changing product innovative quality standards and bring

new changes in Nestle resource energy in big size.
MARKET OPPORTUNITY
Nestle posses wide market opportunity for the new food product launch into
food services in company portfolio where wide profitability and higher strength of
wide consumer demands is there. The designing of product or service taking in
account to market testing has been focused to bring on detailed spread and wide
networking among business space into consumer oriented food services. The multi
grain chocolate bar with high nutrition value launching by Nestle ahs wide market
opportunity and has strong market determinants developing into wider customised
market options where the health factor is focused (Hao, Qi and et. Al 2019). There
is wide market opportunity for this product to be launched by nestle which is one of
the best brand to bring before wide product choice for people from all age group who
are not only heath conscious but also look upon new variety into chocolates which
are less sugary. The market opportunity and initialisation of product launch into
market opportunity by Nestle can be assessed by the life cycle stage of product
where there are 4 stages within company which brings before wide steps and
fundamental criteria which are highly correlated with the wide market opportunity
factors through which nestle can successfully launch its nutritional bar, multigrain
chocolates.
Introduction stage: This being the first phase where Nestle will gain analysis wide
functionality and analysis onto what are the marketing paradigms into current
business scope where the focus will be to pertain wide rational working initiatives
onto how rational synergy can be explored. The cost of things, and working
fundamentals such as research and development which will undergo shall be
focused on gain positive market analysis of how the work opportunities can be
explored further. Nestle at this phase of product launch will make all details of how
new synergy of work composition with technology factors, which are keenly
progressively will be targeted to address healthy food ingredients consumer choices
(Horvat, Granato and et.al, 2019).

 Growth stage: This step is analysed by how much string growth in sales and
profits have been recognised by company which will enable to factorise
further market scope and benefit the wide economies of scale in production
for gaining how much cost margin is there. The growth stage will make it
possible for Nestle to invest money into strategically decided promotional
activities, which will maximise potentiality of growth and how to develop new
working paradigms to bring on new synergy of innovation. Nestle at this phase
will also take into account product testing, so that all the health factors are
within stated guidlines and use of all healthy grains are effectively =
undertaken (Hu, Acimovic and et.al 2019).
 Maturity stage: At this stage the Multi grain chocolates are already
established in the market and has also being gaining strong paradigms of
new marketing synergy of innovation with continuous analysis of how
investment is able to get return for the company. Nestle will also consider
wide product modifications or improvements which is highly important to gain
competitive advantage in the food industry in which there is continuous boom
onto the food industry. Maturity stage will also enable to focus onto strategic
planning and management of new product launch is gaining stronger
determinants into food and beverage industry. Nestle at this step will also
plan to expand wider business segments into international countries market
where there are not only wide competitive working potentialities but rationally
in built scope will be in detail analysed (Iqbal and Suzianti, 2020).
 Decline stage: At the last phase of product launch Nestle may face shrinking
composition factors as the product is going under high competitive business
factors and also there is wide chance of fluctuation into consumer preferences
where they may feel wide variety of products coming up within food and
beverage industry. The decline may be highly inevitable but although Nestle
with strategic planning and investment functionality with less cheaper
production methods and cheaper market factors will be able to develop strong
market presence. The brand has to adopt high innovation and technical digital
platforms to gain wider audience reach and enter into international marketing
segments where there is also high scope to gain growth among consumer
preferences along with metrics through which it can also gain higher goodwill.

The life cycle of product launch within nestle company has signified
how each step will be able to bring before huge marketing factors, new
research and development investment which will enable Multi grain chocolate
bar launch with wider functional efficiency. Introduction, growth, maturity and
decline phases at product launch will enable to bring on diverse functional
paradigms which are targeted for effectively building on consumer goodwill
along with higher preferences and strong quality factors.
Marketing 7Ps strategy
Marketing 7ps are highly integrated with advanced strategies for higher
innovation into marketing paradigms with continuous creative factoring of technical
advancement through which Nestle can highly integrate new technology metrics with
wide consumer awareness focused service and to yield onto rational goals through
which more profitable outputs can be brought forward. Place: Nestle company will significantly focus onto place factor by largely
bringing the multigrain chocolates into market and among digital shopping
places where new standards of wide innovation is focused to pertain onto
consumer demands factors. The place factor will make sure that all stores
have wide availability of all products, new launch paradigms such as
innovative marketing through which Nestle can yield onto new synergy of
technical advanced (Nieroda, Mrad, and et.al 2019). Product: Nestle will focus to build wide high quality standards of all multigrain
chocolates and energy bars to gain wide focus and less sugar factors through
which sales will be increased significantly. The brand will also focus to attain
strong product quality metrics, rationally use best healthy grains for gaining
consumer oriented services and product. Price: Nestle company shall focus further to keep an high affordable price
range for the multigrain chocolate which will enable to build wider scope for
consumers , children and adults to purchase. Competitive factor is also an
important component within the price paradigm through which new audience
can also be targeted for higher captive functionality (Thongpapan., 2019). Promotion: Brand will use latest technology media services and social media
platforms for wider promotional activities through which new graph services

will be enabled into product launch. Nestle with its high goodwill among global
consumers to be one of the best brand for bringing forward healthy food and
beverages have high potentiality for gaining strong market share factors. Physical evidence: Nestle stores physical evidence can be analysed with
wide number of functional chains of stores into global countries hemisphere
through which it has built competitive market space into world. The stores also
has wide availability of the company new launched product such as the
multigrain chocolate energy bars which will make sure all consumers are
able to receive the chocolates (Tyulin and Chursin, 2020). Packaging: The packaging of all multigrain chocolates energy bars will be
highly attractive to gain wide appeal among children and form al age group
people where the brand will also make sure to program out all health factors,
ingredients in use among chocolates prescribed behind chocolate wrappers.
Packaging works as one of the biggest factor to bring consumers widely close
to the new launch product, and also make sure that there is use of
innovation among all paradigms to attain higher scope goodwill factors.
 People: All management and employees working at Nestle are highly trained
and specifically functionally working with high advancement = to bring before
best productive services, high use of quality ingredients into production and
innovative marketing for captivating large consumer market share. Nestle has
been using best skilled employees, investing into their training parameters to
attain stronger synergy of effective strong marketing for building wide scope
into international levels.
The Nestle brand with innovative 7ps of marketing where new launch
of multigrain energy chocolates will be targeted to bring on rational functional
new synergy for stronger technical advancement, keenly bringing on
productively factors through which keen factors are worked on. Marketing is
one of the best functional parameter through which nestle brand can work
into food and beverage industry being highly competitive function into new
rational levels through which higher profitable working goals can be developed
for future attainment. Consumer preferences shall be gained onto new synergy
of advancement, by use of social media through which audiences shall be

gained strong preferences. Nestle company will be able to effectively introduce
innovative strategies with 7PS of marketing working onto all factors for
technical advancement and building wider promotion among consumers to
yield onto keen factors for all multigrain energy chocolate bars (Zhou, L. and
Gupta, 2019).
Analysis of competition within an industry by using Porter 5 forces
In order to determine the competition within an industry, Porter five force
model is used that helps to examine the external environment within a country.
Therefore, there are around five force which help Nestle to examine the whether it is
a market leader or not.
Competitive rivalry (high): In order to introduce new product in the market,
Nestle already faces tough competition within its market. As consumer food industry
faces intense competition from Kraft Foods, P&G and Group Danone. On the other
side, Kellogg’s also offer best product in breakfast cereal but by offering new
Multigrain chocolate bar to their customers, company easily attract range of new
customers by offering new promotional tools. Thus, it is clearly reflected that in order
to retain market share, company is offering new product which in turn assist to
enhance customer base (Varelas and Georgopoulos, 2017). Also, to remain
competitive at market, every top company working under the food industry, keep
providing new products which help to raise customer loyalty and draw attention of
many customers towards them.
Threat of new entrant (Low): The food industry is diverse and that is why, it
makes a new entrant tough. Even there are number of entry barriers because
existing players already occupied the largest market share, also understand
customer needs too. In the context of Nestle, company already occupy the largest
market share in UK and have a strong distribution networks and economies of scale
which help to offer the product at low rates. Therefore, it is clearly reflected that this
market barrier entry makes a threat of new entrant low (Porter five force model for
Nestle, 2020). For example, by offering innovative product to their customers,
companies like Nestle keep draw attention of many customers which directly
enhance the brand image of a company at different level.

Bargaining power of suppliers (low): Having a brand image and operating
at different country, which means organization requires suppliers in massive
quantities (Ulubeyli, 2017). Thus, Nestle also have range of suppliers but they did
not negotiate with the firm in regards to changes in the price. As companies wants to
sustain long term relations with the suppliers by offering them a good quality of raw
material for a product. It also changes the switching cost when it changes a supplier,
then it is moderate while entering into a new market.
Bargaining power of buyers (high):The food industry generally have a high
power of buyers and it is because of facing long term competition. Also, the
switching cost is low for the customers and even there are many customers who also
sell the same variety of product to their customers. So it is clearly reflected that by
determining the need of their customers, company is offering the product which help
to develop brand loyalty from their buyers. Thus, it is stated that by offering high
quality product with low price, customer definitely attracted towards a brand and this
in turn assist to enhance market share by offering new and innovative product
(Juliana and Nyoman, 2019).
Threat of substitute (high): Small shops and product offered by Nestle have
variety of substitutes such that bottled water and pasteurized milk which are already
available in market. On the other side, most of the customer prefer to use handmade
product and this in turn shows high threat of substitution (Ma and et.al., 2018). While,
company also faces some allegation with regards to the not providing healthy
product and that is why, it is suggested to offer Multigrain chocolate bar to their
customers which help to increase sales and focused upon the health conscious
people too. Further Nestle also strives to highlight the healthy aspects of its product
in order to tackle the substitute and hence it is high.
As per the product life cycle stage, it is lies under the growth stage where
testing is done before implementing new product into market. Also, it is analyzed
through this stage, which for innovative product, there is a limited competition at the
stage because pricing can be at higher level and even both product’s demand and
profit is keep increasing for broader audience. In addition to this, it is also analyzed
that when the product will increases, and it comes at maturity stage, the sales will
lower down, but competition is increases (Paschen, 2017). So at this stage, features