Marketing Plan Report: Nestle's Strategic Marketing Analysis

This report provides a detailed analysis of Nestle's marketing plan, focusing on strategic elements for product launch and market expansion. The report begins with an introduction to marketing principles, followed by the presentation of a basic marketing plan and an evidence-based marketing plan. It includes a situational analysis (SWOT), highlighting Nestle's strengths in the FMCG industry. The strategic marketing plan covers the marketing mix (product, price, people, promotion), and the STP strategy (segmentation, targeting, positioning). The report specifically focuses on Nestle's strategy to target the Asian market with 'Nestle Sandal Sticks'. A budget outline is provided, along with monitoring and control mechanisms. The conclusion emphasizes the potential for revenue growth and enhanced brand image through the implementation of the proposed strategies. The report also includes references to support the analysis and recommendations.

MARKETING ESSENTIALS

Table of Content
• Introduction
• Basic marketing plan
• Evidence based marketing plan
• Strategic marketing plan
• Conclusion
• References

INTRODUCTION
• Marketing is the management process that identifies, anticipate and satisfy customer requirements
profitably.
• Presentation will highlight the basic marketing plan
• It will also show evidence based marketing plan

Basic marketing plan
• Executive summary
• MISSION
• VISION
• Objectives

Evidence based marketing plan
• Situational analysis (SWOT)
• Strengths- Operating in more than 190 countries, Nestle has established its
strong brand name in the list of FMCG industry.
• Nestle has about 2000 brand of products consisting all the beverages,
Chocolates, Dairy products and ready to cook products.
• Nestle is considered as world's largest food company as due to its strong
product line

Strategic marketing plan
• Marketing mix strategy
• Product
• Price
• People
• Promotion
• Process

STP
• Segment- Nestle will opt Geographical segment in marketing as its main target is to acquire Asian
market and create string brand image in it.
• This will help Nestle to focus on its objectives and simplify the burden of promoting different
product lines, especially focus on ' Nestle Sandal Sticks' in Asia.

Budget
Basis Expenses
Rent £5,500.00
Salary £100,000.00
Other variable expenses £24,500.00
Totals £130,000.00

Monitoring and controlling
• Monitoring – After making available 'Nestle Sandal Sticks' in market, Nestle will monitor the
conditions of market through various means.
• This may include considering consumer's response after buying the product, consumer feedback and
their satisfaction after using these “Sandal Sticks'.

Conclusion
• The above Plan of introducing new product of different segments will later lead its growth in Asian
market and also reduce its dependency on European market along with increasing its revenue share
and Brand image.

References
• Adnyana, R. and Darma, G.S., 2015. Strategi Marketing Mix, Yield
Management, Customer Satisfaction and Occupancy Rate. Jurnal
Manajemen dan Bisnis, 12(1), pp.98-121.
• Armstrong, G and et.al., 2015. Marketing: an introduction.
• Kotler, P and et.al., 2015. Marketing. Pearson Higher Education AU.