Nestle Product Sales: Marketing Plan, Segmentation and SWOT Analysis

This report provides an analysis of Nestle's marketing plan for its product sales, focusing on strategies to effectively promote goods and services in the UK market. It highlights Nestle's background as a leading FMCG company with a diverse product portfolio and its mission to improve the quality of life through its offerings. The report outlines the roles of key team members, including the CEO, operations head, and HR, in executing the marketing plan. It details Nestle's market plan, which emphasizes low pricing and easy product availability, and explores strategies such as market penetration and product development. The conclusion emphasizes the importance of an effective marketing plan, including segmentation, SWOT analysis, and the product life cycle, in capturing the desired market in the Double Bay area. The report references several sources to support its analysis of Nestle's marketing strategies and their impact on market success.

SALE OF
NESTLE
PRODUCTS

INTRODUCTION
Nestle is one of the world 's largest beverage and
food company operating in UK. Company
make a marketing plan in order to promote
their goods and service effectively in a market
which will be able to satisfy requirements and
needs of customers.

COMPANY BACKGROUND
Nestle is one of the leading FMCG company
which was established by Henri Nestle.
Product portfolio of company is of more than
500 products all around the world and
making good serving to its customers. It was
on the rank 72in year 2014 in Fortune Global
500.

ROLE OF TEAM MEMBERS IN
PROJECT
 CEO
1. Give answers to support committee and board.
2. Look for project and service delivery.
 Operations head
1. Manage stock
2. Acquire and manage supply
 HR
1. Solve problems of employees
2. Maintain workers relation

PITCH
Mission “ To positively improve the
quality of individual's life of
world by all that which is being
done through company's
product, brand and people”.
Vision To be recognised leading
wellness, health and nutrition
company in world.
Market Plan Company has made a plan to
offer their products with low
price and determined their easy
availability all over the area so
that customers will not face any
difficulty in buying products.
Planning strategies Market penetration and Product
development

CONCLUSION
It can be concluded that, in order to capture
market of double bay area, Nestle make use
of effective marketing plan. It includes
segmentation, SWOT and use of product life
cycle with the help of which company will be
able to cater desired market in appropriate
manner.

REFERENCES
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Nestle, M. (2013). Food politics: How the food industry influences nutrition and health (Vol. 3).
Univ of California Press.
Payaud, M. A. (2014). Marketing strategies at the bottom of the pyramid: Examples from Nestle,
Danone, and Procter & Gamble. Global Business and Organizational Excellence. 33(2).
51-63.
Olawepo, G. T., & Ibojo, B. O. (2015). The Relationship between Packaging and Consumers
Purchase Intention (A Case Study of Nestlé Nigeria Product). International Business and
Management. 10(1). 72-81.
Ståhlberg, M., & Maila, V. (2012). Shopper marketing: How to increase purchase decisions at
the point of sale. Kogan Page Publishers.
Blackshaw, P. (2014). Digital transformation at Nestlé: Playing to win. Journal of Brand
Strategy. 3(1). 6-11.
Phillips, N. (2014). Corporate Social Responsibility Reporting–Nestlé Company. City.
Cherry, K. (2011). Nestlé. Strategic marketing management.
Morschett, D., Schramm-Klein, H., & Zentes, J. (2015). International Marketing. In Strategic
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Goodness, H. ProNourish Low FODMAP Nutritional Drink Nestle Health Science.