This essay delves into the quality issues faced by Nestle, identifying short-term planning, failure to understand customer needs, and lack of supervision as primary causes of poor product quality. The analysis focuses on specific instances like the baby milk formula controversy and the Maggi crisis. The essay then proposes several strategies for improvement, including employee training, organizing quality circles, defining customer perspectives, utilizing effective quality control tools, conducting regular meetings, implementing rewards and incentive schemes, and establishing proper communication channels. These strategies are presented as crucial for improving product quality, boosting employee morale, and ultimately enhancing Nestle's brand image and market performance. The essay emphasizes the importance of a holistic approach to quality management, encompassing all aspects of the organization from planning to communication.