Causes of Poor Quality Products in Nestle and Improvement Strategies

This essay delves into the quality issues faced by Nestle, identifying short-term planning, failure to understand customer needs, and lack of supervision as primary causes of poor product quality. The analysis focuses on specific instances like the baby milk formula controversy and the Maggi crisis. The essay then proposes several strategies for improvement, including employee training, organizing quality circles, defining customer perspectives, utilizing effective quality control tools, conducting regular meetings, implementing rewards and incentive schemes, and establishing proper communication channels. These strategies are presented as crucial for improving product quality, boosting employee morale, and ultimately enhancing Nestle's brand image and market performance. The essay emphasizes the importance of a holistic approach to quality management, encompassing all aspects of the organization from planning to communication.

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“Causes Of poor quality products in Nestle and the strategies that should be implemented to
improve quality”
It has been examined that it is important to maintain the quality of the products so that it can be
easy to boost sales and also it will help to achieve success in the competitive market. If quality of
the products is not maintained than it can be difficult for the company to attain growth in the
market. So, in this paper the discussion will be made on the Nestle Company in relation to the
poor quality of the products and in the last phase of the report the emphasis will be given on
improving the overall quality.
The first cause related with poor quality is short term planning. It can be observed that baby milk
formula is the product and the issue related to quality has been enhanced. In this, it has been
observed that company focused on violating the ethical marketing codes and also manipulated
the customers with the misleading nutritional claims related with baby milk formulas. Due to
short term planning, the company focused on violating the ethical marketing codes. The
company was not able plan the overall process at the time of introducing the product in the
market. It is observed that company marketed the infant milk formulas despite a prohibition by
the UN’s World health organization. Due to lack of planning, the company was not able to
maintain the quality of the product and it has also impacted the image of the company in the
market (Scrinis, 2016).
Due to short term planning, the company also ignored its own nutritional advice at the time of
promotion of the product in the market. The nutritional advice which is necessary for the
company to give was not provided to the customers that led to confusion in the mind of the
customers. At the time of marketing, the company was not able to focus on the proper planning.
Like in South Africa, Nestle considered sucrose in the infant milk formula, while at the time of
marketing in Hong Kong and Brazilian the company stated that formula is beneficial as it is free
of sucrose. It is good for the health of the baby. So, the message given by the company to the
customers in not in a planned manner and it has also given negative impact on the product
(Ogbari and Borishade, 2015).
Failing to understand the needs of the customer is also one of the causes in relation to the Nestle
Company. It has been observed that needs of the customers are important aspect that should be
considered by the company so that it can be easy to offer introduce the products according to
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their needs. The sale of Maggi is also impacted due to the quality issue and the company was
also not able to focus on the target market and on their requirement. The targeting was not done
by the company due to which the need and want of the customers was impacted. The company
lacked in understanding its target market and was not able to handle the overall crisis of the
management. Maggi was also banned in the market due to the issue related to the market and
also the company was not able to target the right market segment (Maurya, 2017).
It has been evaluated that lack of supervision and monitoring is also the cause of poor quality of
the product. When Uttar Pradesh food safety commissioner sent the notice to the company to
seek the clarification in context to MSG and Lead present in the samples of Maggi, then also the
company delayed in the overall process of internal monitoring. Also, the MSG and Lead present
in large amount is just due to lack of supervision. In the workplace, there was not supervision
given by the leaders or the managers and it has impacted the quality of the products offered by
Nestle Company. In the company, it is necessary for the managers to give proper guidance to the
employees so that they can take right decisions at the time of production process or in relation to
any actions taken in the workplace. To maintain the quality of the products it is important for the
company to focus on maintaining proper supervision on the employees so that direct direction
can be taken by them in the workplace (Galalae and George, 2017).
There are various strategies that should be considered by the company to bring improvisation in
the overall quality of the products offered in the market. The first strategy is related with
training. It is important for the company to train its employees so that they can have knowledge
of the overall operations taking place in the workplace. Training is an essential part in the
workplace as it boosts the overall efficiency and production level of the employees. If employees
work with efficiency then it can be easy for the management to maintain the quality of the
products. Training is the best strategy that should be considered by the company and it should be
given according to the capability of the employees in the workplace. For the fresher’s in the
workplace it is important to set up the new employee initiation program that can help to train the
employees and also it will emphasize on maintaining the quality issues from the first day. So,
training is one of the best strategies that should be considered so that growth can be attained in
the competitive market (Haff and Triplett, 2015).
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Organize quality circles is also the strategy that can help in maintaining the overall quality in the
workplace. It can be seen that to organize the workers into the quality circles can be one of the
effective ways that can help to identify and consider the issues. Quality circles are the groups of
workers who are boosted to access process and recommend the overall improvements. The goal
of this group is to maintain quality, efficiency and productivity. It is important for the company
to consider this strategy as it can help in boosting the overall quality of the products in the
workplace (Goetsch and Davis, 2014).
Strategy to define customer perspective in which the company should focus on the maintaining
the quality according to customer standard. It is important for Nestle to emphasize on the
demand of the customers. This can help in maintaining the brand image of the company and can
enhance the overall sales of the product in the competitive business world (Hartley, 2017).
Effective tools should be considered by the company so that focus can be given on maintaining
the overall quality of the products. If there is proper quality check then it can be easy to focus on
considering the quality products in the market. To boost the quality of the products it is
important for Nestle to emphasize on the tools like Pareto diagram, Cause and effect diagram,
histogram, control charts, scatter diagrams and graphs and check sheets. All these tools are
considered as it can help in monitoring the overall activities and also it focuses on the continuous
process improvement. To boost the quality of the products it is necessary for the company to
emphasize on the tools so that accurate data can be considered in context to the quality and also
it will help in analyzing the factors which are affecting the quality of the products in the market
(Kobayashi, 2018).
Time to time meetings should be conducted in the workplace, so that employees can share their
views and opinions easily with the top management. Quality can be improved when suggestions
are taken from the employees. The management of the company should offer a chance to the
workers to share their views on the overall functioning so that issues and drawbacks can be
evaluated. By conducting meetings from time to time, the employees can have clarity in the work
and also it is the best chance for them to bring change in the activities which are not useful. The
quality of the product is affected due to lack of understanding of the work or by having issue
with the activities (Schwartzman, 2015). So, in this case, the management should offer chance to
the employees to share their issues and challenges so that modification can be made accordingly.
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This approach is one of the best and effective as it can help in managing the overall activities and
can also boost the confidence level of the employees towards the work. When meetings are
conducted the employees can clarify their doubts with the top management and it led to boosting
the overall efficiency towards work. To maintain the quality it is necessary for the management
to focus on bringing clarity in the functioning so that positive outcome can be attained
(Halvorsen and Sarangi, 2015).
The next strategy that should be considered by the company is Rewards and incentive scheme.
This is an effective approach that can help in maintaining the overall quality of the products
which are offered in the market. Nestle should emphasize on giving the rewards based on their
performance and also on their overall efficiency towards work. To earn rewards the employees
will focus on booting the productivity level with maintaining the quality of the products. There
are many employees in the workplace who are not satisfied after giving their best towards the
work. So, it is important for the company to distribute the perks to the employees at certain
periods so that they can be dedicated and efficient towards work. These rewards should be given
by analyzing the productivity goals, quality standards and customer satisfaction standards. If
employees are able to meet these standards then they should be rewarded so that it can be easy to
retain the experienced employees in the workplace as they are the one who can maintain the
overall quality of the products offered to the customers (Richter, Raban and Rafaeli, 2015).
Also, the company should set the specific goal which will need significant efforts of the
employees. This can help in attaining the new goals and also boost the satisfaction level of the
employees towards the activities which are performed by them. So, to set the new targets and to
boost the efficiency towards the work so that quality can be improved, the management should
set the motivation program which can help in enhancing the motivation of the employees. The
rewards like travel expense or holiday package should be given so that employees can focus on
their work and can maintain the quality of the products in an effective manner (Serrat, 2017).
One of the effective strategies can be Proper channel of communication. The flow of
communication should be maintained or there should proper channel of communication so that
employees can communicate easily with the management or with the other employees. It has
been said that if there is proper channel of communication in the workplace then it can be easy to
control the operations and also it directly impact the profits of the company. The employees
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should know that to whom they should approach and at which time, so that they can control their
operations accordingly. Also, for supervision there should be top management so that employees
can take help at the time of confusion or any doubt in relation to the activities. Therefore, it can
be stated that company should focus on maintaining the flow of communication so that the
employees can report the right manger or the leader at the right time (Butchibabu et al., 2016).
Effective communication in the workplace is linked with the quality of the products. For
example: If the employee is having confusion and he or she doesn’t have the idea that to whom
they should report, then it can impact the overall quality of the products. But if the know to
whom they should report, than it can be simple to maintain the quality by boosting the efficiency
of the employees towards work. Therefore, it is the responsibility of the top management to
maintain proper channel of communication so that quality of the products can be boosted
(Karanges, 2015).
So, it can be concluded that it is important for the company to focus on maintaining the quality
of the products as it can help in enhancing the market share and will also maintain the goodwill
of the company in the competitive market. So, Nestle should consider various strategies so that
quality of the products can be improved. The strategies that should be considered by the
company is related to training, Organize quality circles, Strategy to define customer perspective
and also tools in relation to quality like Pareto diagram, Cause and effect diagram, histogram,
control charts, scatter diagrams and graphs and check sheets. Also, there should be proper
strategies related to rewards and incentive schemes, time to time meetings and proper channel of
communication as it can help to maintain the overall quality of the products and can also boost
the demand in the highly competitive market.
Therefore, it can be stated that quality check should be there in the workplace so that it can be
easy to achieve goals and objectives in the competitive market. Without proper tools in the
workplace it is not possible for the company to maintain the overall quality of the products and
also to identify the issues which are taking place in the workplace. If the quality of the products
is maintained by the company then it can be easy to attain profits and growth in the market.
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