This report provides a comprehensive situational analysis of Nestle's marketing strategies, examining both its internal and external environments. The analysis begins with a SWOT analysis, identifying Nestle's strengths such as reliable suppliers, a skilled workforce, and product innovation, while also highlighting weaknesses like the need for investment in new technologies and poor financial planning. Opportunities include expansion in emerging markets and the use of new technologies to reduce costs, while threats include intense competition and rising raw material costs. The report further utilizes a PESTLE analysis to assess the external factors impacting Nestle, including political challenges related to international trade, economic fluctuations, changing social demands, technological advancements, environmental concerns, and legal changes. The assignment concludes by integrating these analyses to provide a holistic view of Nestle's market position and strategic alignment.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
