This report provides a comprehensive analysis of the marketing strategies employed by Nestle and Unilever, two prominent players in the Fast-Moving Consumer Goods (FMCG) market. It begins with an introduction to marketing concepts and the importance of the marketing mix, which includes product, price, place, promotion, process, physical evidence, and people. The report then compares Nestle and Unilever across these seven Ps, highlighting their product mix strategies, pricing approaches, distribution networks, and promotional tactics. Furthermore, it evaluates Unilever's strategies in achieving its objectives. The second part of the report presents a detailed business plan for Unilever, including an executive summary, objectives, marketing mix considerations (people, price, product, promotion, process, physical evidence, and place), marketing strategy (segmentation, targeting, positioning), PEST analysis, and SWOT analysis. The business plan aims to provide insights into Unilever's potential for growth and market share expansion. The report concludes with a summary of the key findings and references to the sources used.