Netball Aus. Events: Consulting Report on Strategy & Frameworks

This report provides a consulting analysis for Netball Australia's events, utilizing strategic frameworks such as Porter's Five Forces and Value Chain analysis. It assesses the competitive landscape, organizational activities, and potential profitability strategies for Netball Aus. The research methodology i...Read More

Running head: EVENTS CONSULTING
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Events consulting
Name of Student
Institutional Affiliation
Name of Professor
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Events consulting
Research theory and frameworks
Porter’s five forces analysis (industry analysis)
The Porter’s five forces analysis is a tool used for understanding the competitiveness of
an organisation’s environment thus identifying the potential profitability strategies. Porter
acknowledged that most organisations are likely to keep an eye on their rivals’ performance but
he motivated them to look beyond their rivals’ actions and examine the other factors that could
enhance the business environment (Greenspan, 2017).
These forces are the competitive rivalry, which is a force that outlines the number of
competitors, the customer loyalty, switching costs, and quality difference with other players in
the market. It helps to determine the strength of competition in the market. The Netball Aus.
Corporation should come up with strategies to outsmart its competitor such as the Suncorp Super
Netball in Australia. These strategies should be centred around the satisfaction of its clients in
order to be considered the in the market. Another force is the supplier power, which examines
the number of suppliers, the ability to substitute, and the uniqueness of services. This is
important as it aims to examine the suppliers’ ability to drive up the prices of the inputs such as
the training kits and uniforms. Additionally, the supplier power enhances the healthy competition
among the players in the market especially the Netball Aus. that has brought in more services to
its customers thus gaining more strength and bargaining power to its competitors. Moreover, the
threat of substitution in the Netball Aus. the industry will determine the likelihood of the
members to find another means of sporting activities. Another important force is the buyer
power, which examines the size and the number of the members of the Netball Aus. (Sminia,

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2017, pp.51-70). Finally, the threat of new entry into the Netball Aus. determines the ability of
other competitors to enter the market.
Porters Value Chain (Organisational analysis)
The value chain is the range of activities, which include production, design, marketing
and distribution in order to deliver the service or product from their conception. According to
(Koc and Tufan, 2017, pp.559-567), Porter’s value chain can be approached in two ways of
activities. The cost advantage is singled out after identification of the primary and the support
activities. The Netball Aus. should identify the cost drivers, which includes how fast the
processes take, the wage rates, and the working hours among others. This could help in reducing
the costs. Another approach to Porter’s value chain is the differentiation advantage, which
involves the identification of the activities that are customer-centred. These could include the
marketing strategies that are aimed at meeting the customer expectations for the Netball Aus.
This will generally help in the identification of the areas that can be optimized to yield
profitability and efficiency.
The research on the Netball Aus. will be both primary and secondary research. The
primary research will give an advantage of first-hand data while the secondary research will be
crucial sources of quantitative data and as a source of reference for the validity of data in the
research. Moreover, the primary research will help the Netball Aus. to minimize the risks and
stay ahead of the competition. This will enable the corporation to have a complete control over
the processes and focus its efforts towards a specific objective in the organisation of its activities
and events. On the other hand, the secondary sources of data will be vital for the research as the

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sources are of ease of access and are acquired at a low cost. The sources are also essential for
providing clarification of the research questions. Therefore, the combination of both the primary
and secondary research will yield more accurate results to the research questions by the Netball
Australia.
In the risk analysis of the Netball Aus. research, key factors to be focussed on including
the financial risks and its implications, which could arise from the supplementary budget during
the enrollment of the activities to be undertaken (Srinivasan and Sujatha, 2017, pp.1-15). The
risks in any organisation are made up of two parts which are the negative consequences and the
probability of something being done in a wrong way. The risk analysis in the research will be an
essential tool that will help to identify and manage potential problems which could undermine
the planning and organising of the Netball Aus. activities. Assessing the financial risks and any
other risks during the Netball Aus. research will enable the corporation to anticipate and
neutralize the possible threats could emerge during the events and activities. Additionally, should
the activities planned fail to meet the expectations of the audience and the participants, it can
lead to a bad reputation for the corporation at large. The reputational risks could arise due to the
operational failures such as the disruption in the supplies which could result in the loss of the
essential assets and failure in the distribution of the necessary requirements for the activities. It is
also important to assess the procedural risks in the organising of the events by the Netball Aus.
such as failures in the accountability, the internal systems or any form of fraud that might arise
from the internal staff.
The budget line is essential for understanding what the consumers can afford. The budget
line in this project will enable sufficient financial planning while varying the available monetary
resource against the actual needs for the activities planned to take place. This planning will

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enable the organisation to evade unnecessary spending that could lead to embezzlement of the
funds. Moreover, budget planning will enhance accountability in the planning and design of the
events and sporting activities. The event budget will provide a clear projection of the expenditure
and income that the event will cost based on the planning and the gathered information. It is
important that the Netball Aus. event directors to be able to predict with a reasonable accuracy
whether the events will break-even or result in a loss. This will be achieved by comparing the
expenditures and the allocated revenues thus making it possible to forecast the financial
outcomes of the events. Once the budget had been constructed, the Netball Aus. event organisers
would have a means to control the finances of the event. After allocation of the funds, there is the
need for continual adjustment of the event budget in order to achieve the numerous adjustments
and refinements throughout the entire planning process. The Netball Aus. organisers should be
able to accommodate any urgent activities that might arise during the event activities as well as
observing budgeting rules. These include being realistic about the event incomes, having a
contingency plan and finally avoiding to make a loss with a low operation cost. A budget
breakdown is shown below with the indication of the budget heading and subheadings.
Activities’ budget:
- consultancy fees 25 000
- Medical and emergency response 2 000
- Event organisation, planning, and procurement 60 000
- security 1 000
- supplementary budget 12 000
Total budget: 100 000
References
Subheadings
Budget Heading

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Greenspan, R. (2017). Amazon. com Inc. Five Forces Analysis \& Recommendations (Porter’s
Model).
Koc, T., and Bozdag, E. (2017). Measuring the degree of novelty of innovation based on Porter's
value chain approach. European Journal of Operational Research, 257(2), 559-567.
Sminia, H. (2017). The industrial organization approach. In The Strategic Manager (pp. 51-70).
Routledge.
Srinivasan, S., and Kamalakannan, T (2017). Multi criteria decision making in financial risk
management with a multi-objective genetic algorithm. Computational Economics, 1-15.