Netflix's Business Model: A Case Study in Digital Media Strategy

This case study examines Netflix's business strategies, focusing on its rapid growth and global subscriber base of 137 million. It highlights strategies such as providing accessible online streaming services across various platforms, emphasizing high-quality original content over quantity, and enhancing user experience through rating systems. The case study also discusses Netflix's successful use of free trials to attract customers and its strong position in the market compared to competitors like Amazon Prime Video. It further analyzes Netflix's social media presence, noting its large fan base and high engagement rates across platforms like Facebook, Twitter, and Instagram, which contribute significantly to its viewership and overall success. This analysis showcases how strategic content delivery, excellent streaming quality, and robust social media engagement have enabled Netflix to build customer trust and satisfaction.

Netflix
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Table of Contents
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Answer
Netflix is the fastest growing American media-service based company. In a report made
in October 2018, it is announced that the company has already attracted 137 million total
subscribers worldwide (Voigt, Buliga & Michl, 2017). Seeing the customers range it can be said
that Netflix holds a strong and good position for impacting on the eyes and hearts of many
customers (future customers) across the generation. The strategies applied by the Netflix to
become hold this position are as follows:
Making Available To Customers
Netflix offers a variety of online streaming services to customers through many platforms
and operating systems. The online cotent streaming service helps them to target customers in the
market because people can easily subscribe it or watch anytime according to their need after
subscription with no late fee.
Content Marketing
Netflix usually provides a unique selling point to their customers. Their main focus is on
delivering high quality and original content to their customers rather than quantity.
User Experience
Netflix gives opportunities to their customers to rate any show after watching which
helps to build user experience. Then according to the user review, they can make other seasons
based on the particular show which the customers can further enjoy.
Testing Services for Customers
The most successful technique used by the company to attract customers is that they have
given a free trial for those people who are unconvinced about the service for one month. This
technique proves a successful confident for the company to attract more customers (Jenner,
2016).
Quantitative research
Netflix was considered at its prime seven years ago when the firm was distributing nearly
one million of the DVDs each day. Netflix has effectively positioned itself as to be at the

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leading positions as compared with its competition in the field of delivering content. One of the
toughest compactors of Netflix, as identified, is the Amazon original video which also offers a
wide range of online streaming content to the concerned customers. Variation in providing
different types of online contents has increased the reliability of the users, and this has resulted in
getting the desired profits (From Movies to Memes: Examining Netflix’s Social Media Stardom,
2018). The delivering of the most demanded contents with strong steaming, and excellent picture
quality has helped Netflix in gaining the desired trust of the customers which finally increases
the satisfaction level of the customers.
Likes and shares
Netflix has done a great job and has gathered 81 million subscribers and counting more.
There are 23 million fans of Netflix on Facebook, 2.03 million of the respective followers on the
US Twitter account and 1.7 million of the concerned enthusiasts on the Instagram concerning the
Netflix account. Netflix is very fast to act on the various social media websites. Netflix has
received near about 25600 likes on twitter, 203100 on Instagram and 29500 likes and more than
13000 shares on Facebook in one month of time (Hallinan & Striphas, 2016). Netflix gets 20%
of hits in one month from like strange things. 80% hits from its view ship in one month from
licensed content in social media.

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References
From Movies to Memes: Examining Netflix’s Social Media Stardom. (2018). Medium. Retrieved
19 November 2018, from https://medium.com/rta902/from-movies-to-memes-examining-
netflixs-social-media-stardom-cf6987d5d79e
Hallinan, B., & Striphas, T. (2016). Recommended for you: The Netflix Prize and the production
of algorithmic culture. New Media & Society, 18(1), 117-137.
Jenner, M. (2016). Is this TV? On Netflix, TVIII, and binge-watching. New media &
society, 18(2), 257-273.
Voigt, K. I., Buliga, O., & Michl, K. (2017). Entertainment on Demand: The Case of Netflix.
In Business Model Pioneers (pp. 127-141). Springer, Cham.