E-Marketing Report: Evaluation of Netflix's Social Media Marketing

This report delves into Netflix's e-marketing strategies, particularly focusing on its use of social media platforms like Facebook. It examines current trends in social media, providing statistics and an overview of relevant theories, such as conversion and information manipulation. The report analyzes Netflix's targeting strategies, including geo-targeting, and evaluates the effectiveness of Facebook for the company's marketing efforts. It also explores the modern marketing concept, assessing the relevance of social media in relation to customer needs, wants, and satisfaction. The report concludes with an overview of the e-marketing approach utilized by Netflix, highlighting its focus on promoting videos and leveraging the potential of Facebook to reach a broad customer base, with a particular focus on the UK market. The report emphasizes the importance of customer analysis and evaluation in e-marketing success.

E-Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Current trends of social media ...................................................................................................4
Statics about the social media.....................................................................................................4
Targeting ....................................................................................................................................5
Evaluation of the effectiveness of the Facebook for Netflix.......................................................7
TASK 2............................................................................................................................................7
Modern marketing concept.........................................................................................................7
Evaluation of the current trends in social media.........................................................................7
Evaluation of the relevance of social media related to customer need, wants and satisfaction. 8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
A communication process for a particular product and services by the manufacturer with
their targeted customers can be stated as a marketing(Shuai and Wu, 2011). It is an essential part
for a company to make improve their products quality and as well as the sale of the product and
service. Many tools are available like; print media, electronic media and internet which can be
used for marketing of products. This report is based on the use of social media e.g. Twitter and
Facebook for the marketing of Netflix which is an American entertainment company.
TASK 1
A medium which can be used by the electronic gadgets to make a communication in
between the people which are connected in to the virtual world can be stated as a social media
(Gummesson, 2011). This media platform can be used by a social media user to share their
videos, images and statement in to the people connected with them. Some of the social media
theories are here:
Conversion theory: According to this theory some of people can face a minority and
disproportionate in a particular group by the people in a majority. People in majority are easy to
susceptible by those people which are recently join a group. It is related to the social media cause
new users are not having any further alternatives.
Information and manipulation theory: It works on the information from an authentic source can
be consider on these conversational maxims which are i.e. quantity, quality, relation and manner.
Quantity elaborates that information is complete and quality describes about accuracy of the of
the information. Relation help to manage the relevancy of the information with the topic and
manner expression of the information in a way which helps to understand.
So these theories are included in to the social media by which a user can get authentic
information by the sources.

Current trends of social media
Currently most of the social media's are providing video calling option to it's users which
provide a medium to communicate with the relatives and friends. It help to them which are living
alone to study, business or job, so it is helpful for these people. Video chatting is en essential
element and it is attracting to the users to be connected with their friends and family. File sharing
is an essential element for the professionals so most of the social media is providing a medium
to share their audio, video, images and document files. It help them to make a consistency in the
business activities.
Statics about the social media
Most of the generation are using social media to communicate with the relatives and
friends so it haves a potential for a company to communicate for their products and service's
marketing(Kian Chong and et. al., 2010). Most of the persons are using social media platforms to
post their image, status and chat with the friends. It has a effective part which is a most used by
the users and as well as by a company that they can make friends and followers which are
unknown for them. Many of the business entities are using social media to improve their
business in different markets.

Sources: Graph of social media, 2017.
As above graph describe about the social media sites and application which are working
in the to provide a communication medium to it's users. Facebook is a leading social media
which is providing all the basic facilities i.e. messaging, post videos, images and share files to it's
users. It has covered 24% of market share of the social media and it has a more than 1.85 Billion
active users world wide which is 17% increased as compare to the last year. Facebook is
providing all the facilities which is essential for a user so it is maintain the interest of it's users in
it. Approx 1.15 Billion users daily visit Facebook from mobile and desktop which has a increase
by 23% from the last year.
Targeting
Netflix is also using the Facebook for the promotions and marketing of their products. Netflix is
working in to provide customized videos. It is essential for the company to use a targeting
strategy to promote their products so they are using geo targeting.
Illustration 1: Graph of social media, 2017.

Geo targeting: A company can make their promotional activities on the basis of the geographical
basis. According to the geo targeting, company can promote their products by classifying their
target audience in to the cities, region and postcode. 1.86 Billion users are available on the
Facebook which are active on this social media platform(Eid and El-Gohary, 2013). Netflix can
post here their status about their future projects or they can post a topic of their future project to
know about the views of their target audience. In the present time, they are using geo targetting
marketing plan in which they are targetting on a particular geographic and make a post on the
Facebook according to the particular geographic. So this strategy is showing them positive
results and they are getting positive results by their followers. They are having more than 314
million user like on their Facebook page(Yan, 2010).
Sources: Netflix using Facebook, 2017.
Illustration 2: Netflix using Facebook, 2017.

Evaluation of the effectiveness of the Facebook for Netflix
Adoption: Facebook is a medium which is changing it self as per the needs of the it's
users. Now Facebook is providing a platform which is basically focusing on the business entities.
So it is helpful for the Netflix to start their business from the Facebook.
Marketing: Most of the companies are using Facebook for marketing, Netflix is also
using Facebook which help to promote their videos and images related to their products.
Focus: A Facebook can not control on the users to follow and unfollow a Facebook page
so it can make a negative impact on the geo targeting strategy of the Netflix.
TASK 2
Modern marketing concept
According to the modern marketing concept, customer's expectation, needs and demands
has to be analysed by a company to make their products better to provide a proper customers
satisfaction (Dann and Dann, 2011).
Evaluation of the current trends in social media
Sharing of files: Most of the people are attracted by this latest trend because it is a need of them
to share their documents with the clients and friends to continue their work and business
activities.
Accounts for business entities: Business man who wants to improve their business can use this
social media platforms. Many of the social media applications are mainly using by the business
persons to communicate with their customers. But is is essential for the social media provider to
provide proper security for business transaction.

Sources: Social media sites, 2017.
Evaluation of the relevance of social media related to customer need, wants and satisfaction
Social media provide a communication to the business entities which help them to make a
proper communication to the customers to analyse the needs, demands and expectations of the
customers. It can help to them to make better products and services to provide proper customers
satisfaction by their acts. But it is essential for the business man to make a effective evaluation
on the views of the target audience because they can give negative suggestions also.
Illustration 3: Social media sites, 2017.

Sources: Geo Targetting of Netflix, 2017.
Sources: Use of Facebook by Netflix, 2017.
Illustration 4: Geo targetting of Netflix, 2017.

CONCLUSION
Above presented report is has been concluded about the e- marketing which is used by the
Netflix, to promote their videos in to the all over the UK. Netflix is using geo targeting to
promoting and marketing of their videos. Facebook is suitable medium for them because it has a
potential to provide more customers data base. Netflix has to make their focus on the to make
better analysis of the customers.

REFERENCES
Books and Journals
Dann, S. and Dann, S., 2011. E-marketing: theory and application. Palgrave macmillan.
Eid, R. and El-Gohary, H., 2013. The impact of E-marketing use on small business enterprises'
marketing success. The Service Industries Journal. 33(1). pp.31-50.
Gummesson, E., 2011. Total relationship marketing. Routledge.
Kian Chong, W. and et. al., 2010. B2B e-marketplace: an e-marketing framework for B2B
commerce. Marketing Intelligence & Planning. 28(3). pp.310-329.
Shuai, J.J. and Wu, W.W., 2011. Evaluating the influence of E-marketing on hotel performance
by DEA and grey entropy. Expert systems with applications. 38(7). pp.8763-8769.
Strauss, J., 2016. E-marketing. Routledge.
Yan, R., 2010. Cooperative advertising, pricing strategy and firm performance in the e-
marketing age. Journal of the Academy of Marketing Science. 38(4). pp.510-519.
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Top 5 Modern Marketing Concepts. 2016. [Online]. Available Through:
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