Netflix: Digital Marketing Strategies and Customer Journey Analysis

This report provides a comprehensive analysis of Netflix's digital marketing strategies, examining the key differences between traditional and digital marketing approaches. It delves into customer touchpoints and the implementation of an Omni-channel customer journey, highlighting how Netflix leverages these elements to enhance subscriber experiences. The report also analyzes the use of data from digital marketing activities to improve company performance, focusing on click-through advertising and content integration. Through this analysis, the study concludes that Netflix is effectively utilizing digital marketing to achieve growth and maintain a strong position in the market by adapting to the evolving landscape of digital platforms and customer preferences. The report also explores the importance of innovation in digital marketing, emphasizing its role in driving revenue and building brand goodwill.

Netflix

TABLE OF CONTENT
INTRODUCTION.................................................................................................................................3
Diffrences between traditional and digital marketing tools................................................................3
Customer Touch points and Omni channel customer journey............................................................5
Analysis of data from digital marketing activities to improve company performance and customer
experiences........................................................................................................................................5
CONCLUSION.....................................................................................................................................6
REFRENCES........................................................................................................................................7

INTRODUCTION
The digital marketing can be understood as one of the most high developing
marketing parameter where companies are utilizing internet and online based digital
technologies for wider consumers reach and effective supply of products and services. Digital
marketing channels are based on mastering online marketing domains tactics, for creating
tactics which innovatively build consumer market scenarios and making diverse platforms
readily available for wider new revenue goals. Netflix is subscription based streaming service
that allows people to watch variety of shows and movies without commercials, on internet
devices and offers online streaming of library films and television series. Netflix has over 193
million paid subscribers and including 73 million in United States. The report will be
analyzing importance of digital marketing, its varied differences from traditional marketing
forms and customer touch points along which has made Netflix one of the most active and
diverse digital platform. The study will be analyzing Omni Channel customer journey, data
from digital marketing activities for enhancing company performances and how customers
experiences are build on for larger revenue
Diffrences between traditional and digital marketing tools
There are various differences between traditional and digital marketing tools which
can be understood by use of marketing mix approach, analyzing how their impact are
working for company to be competitive among new digital marketing scenarios. Marketing
mix will be focusing on 7 factors which are price, product, place, promotion, people, position
and packaging which enable company businesses to grow widely (Chawl, Kowalska-Pyzalsk
and Silveira, 2019).
Marketing mix factors Digital marketing Traditional marketing
Price In digital marketing price
factor is strong as margins
for revenue is higher along
with profits, investment
returns is also high
This shows that market reach
is limited which also do not
allow markets for bringing
rise in price structure, also
limited profit opportunities.
Place The place factor within The traditional marketing

digital marketing is not
present as all activities are
done through internet and
advanced technologies for
strategically forming new
consumer goodwill. Netflix
is one of the most successful
example where this factor is
potentially strong.
place factor is limited where
shops are fixed on brick and
mortal avenues, as shops and
locations are there where
consumers reach is also
limited.
Product The products in digital
marketing are diversified,
highly advanced and focused
onto working innovation ,
example- Netflix products
are the best where digital
marketing is used
The products within
traditional marketing are less
innovative and divers .for
catching up with competitive
customers demands and new
working growth objective,
which hinders growth and
also less marketing factors
are integrated within.
Promotion Promotion of companies are
effectively done by using
digital marketing parameters,
where Netflix is active
towards gaining demand as
ongoing consumers demands
focus on. Digital marketing
has opened up various new
pathways for company to
focus on, as innovation and
diverse reach enables
revenue, goodwill to actively
grow.
In traditional marketing the
promotion is limited to word
of mouth and goodwill also,
as major consumers are those
whose reach is near-by and
also it stops and hinders
innovation among marketing
scenarios.

Customer Touch points and Omni channel customer journey
The customer touch points are interactive parameters company focuses in brand for
interaction with customers actively for varied products, services and developing platforms
through digital media landscapes among digital multimedia world. This has been understood
as one of the main paradigm for enhancing customer journey mapping exercises, which
leverages wider marketing strategies to be advanced innovative. Netflix is one of the best
digital company using customer touch points and journey map for keeping in touch with
changing preferences, higher new diverse products and services and also to formulate new
vision for gaining stronger goodwill (Dasgupta and Grover, 2019). The Omi channel
marketing refers to innovative multichannel sales approaches within company business
scenarios for providing customers, diverse and advanced integrated shopping experiences
where they can avail all details of company products and services. The Omni channel
marketing strategy has been evolved as one of the most advanced online shopping experience
driving activity which has been used by Netflix for gaining higher evocative target customer
reach. It is focused by company to avail seamless experiences within digital marketing
avenues where customers desires are taken care of (Marriott and William., 2018).
Analysis of data from digital marketing activities to improve company performance and
customer experiences
There are various types of data and marketing parameters which are generated by
customer interaction with digital marketing scope for consumer’s goodwill development and
to productively leverage focus onto varied segments. Netflix is one of the best digital brand
using varied consumer interaction digital marketing activities for higher revenue parameters
and to avail higher growth segments, which are click through advertising and integrated
innovative content. Analysis helps us to evaluate that there is high scope among digital
marketing scenarios where Netflix aims to bring on diversified restructured networks,
dynamic consumers satisfaction services and also to be actively interactive on varied
paradigms. Netflix focuses on innovation and getting up close and personally attending
diverse demands of consumers for enhanced working experiences, higher range of
competitive goodwill and new working productive growth objectives. Omni channel
marketing has been recognised as one of the most interactive platform for digital marketing
innovation which governs focus to predict future behaviour, longer time factor for being
formed as efficacy goals and to be active for new working goals.

CONCLUSION
The report has concluded that digital marketing is one of the most growing concept
within innovative and dynamic marketing scenarios, where Netflix is widely gaining high
goodwill and active for new growth opportunities by emerging under new innovative digital
pace. The report has concluded varied differences between traditional and digital marketing
factors, importance of customer touch point analysis and Omni channel nature for subscribers
demand to grow diversely. The study has concluded that Netflix has been widely growing for
active involvement within new marketing parameter, by keeping up with advanced interactive
sessions and activities for paving out wider new domains of specialised services on digital
marketing avenues (Mathayomchan and Taecharungroj, 2020).

REFRENCES
Books and journals
Chawla, Y., Kowalska-Pyzalska, A. and Silveira, P.D., 2019. Marketing and communications
channels for diffusion of smart meters in Portugal (No. HSC/19/05). Hugo
Steinhaus Center, Wroclaw University of Technology.
Dasgupta, S. and Grover, P., 2019. Impact of digital strategies on consumer decision journey:
special. Academy of Marketing Studies Journal. 23(1). pp.1-14.
Marriott, H.R. and Williams, M.D., 2018, May. Enhancing the Customer Experience:
Understanding UK Consumers’ M-Shopping Adoption Intention. In Academy
of Marketing Science Annual Conference (pp. 141-150). Springer, Cham.
Mathayomchan, B. and Taecharungroj, V., 2020. “How was your meal?” Examining
customer experience using Google maps reviews. International Journal of
Hospitality Management.90. p.102641.