Netflix's E-Marketing Strategies and Facebook Effectiveness Report

This report analyzes Netflix's e-marketing strategies, focusing on its use of Facebook. The introduction defines social media and highlights current trends, particularly the significance of Facebook. Task 1 delves into the definition of social media, current usage trends, Facebook's efficiency, Netflix's targeting strategies (including geo-targeting), and evaluates Facebook's effectiveness for Netflix in terms of flexibility, scope, and engagement. Task 2 explores modern marketing concepts, emphasizing customer needs and satisfaction. It evaluates the relevance of social media in meeting these needs, discussing trends like video chat and business accounts. The conclusion summarizes the report's findings, emphasizing Facebook's role in promoting Netflix's videos and its cost-effectiveness for customer targeting. The report references various books, journals, and online sources to support its analysis, including statistics on Facebook usage and e-marketing concepts. The report highlights the importance of social media in modern marketing, particularly for companies like Netflix that aim to engage with their target audience effectively.

E Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Definition of Social media......................................................................................................3
Current trend of the social media usage.................................................................................3
Social media platform efficiency............................................................................................4
Targetting strategies of the Netflix ........................................................................................5
Evaluation of the effectiveness of the Facebook for to Netflix..............................................6
TASK 2............................................................................................................................................6
Modern marketing concept.....................................................................................................6
Evaluation of the relevance of social media related to customer need, wants and satisfaction. 8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
A platform which provide communication medium to people to share their views,
thoughts and images in between the friends and relatives (Andreopoulou, Tsekouropoulos and
Pavlidis, 2012). It provides a medium to it's users to share their videos and images in between
their friends and followers. Mainly Facebook is key medium provider which is providing media
base to share videos and images. After the December 2016, it has approx 1.86 active users world
wide which proves it significance in the users. Many of the companies are using social media for
marketing of the products and services. In the UK more than 60% of the population is using
Facebook which provide huge a base for the companies which wants to use a social media
marketing (Zhang and et. al., 2011). Netflix also using Facebook to promote and advertise their
products, it is helping them in to the promotions of customized videos. Modern marketing needs
a faster platform which is effective to communicate with the target customers, social media
platforms e.g. Facebook and Twitter are providing a base to a company like: Netflix which has
most of the customers which are using internet and social media on the regular basis.
TASK 1
Definition of Social media
According to Strauss, (2016), sharing of view, thoughts, ideas, images and videos among
the virtual community friends via using an electronic gadget can be stated as a social media.
Current trend of the social media usage
Most of the users are having a need to be connected with their family and friends so the
social media are providing them a proper and appropriate platforms to communicate and share.
Most of the people are using social media for the social messaging which is a current trend.
Social messaging provides a homely feel to those which are living a alone for education and job.
Some of the current trends are:

Video chat: This is the latest trend which is attracting users and actually it is a need also. Most of
the people wants to make a proper communication which can be a possible by the video chat.
Facebook is providing video chatting facilities which is fast and effective.
File sharing: Many of the people are having a need to share files and documents to those people
which are far from them. So these social media platforms can be useful to send a document, file,
images and videos to relevant persons.
Social media platform efficiency
Statics of Facebook about UK: Facebook is a leading social media provider and they are having
31 Millions active users in the UK which is 60% of the total population. Mainly 26-35 years age
group people are using it which 26% of the Facebook users in the UK. Facebook messenger is
also increasing by providing video chat option and now they are having 800 Million active users
monthly which is creating tough competition to the other messengers. Focusing on the world
wide users, Facebook is having 1.86 Billion monthly active Facebook users so Facebook is
having approx 17% of growth in recent years. Around 1.16 Billion mobile users daily visit
Facebook, these number of people increased by approx 23%. Growth of Facebook is justified by
newly opened account, 5 new accounts generates in each and every second.

Sources: Statics of Facebook, 2017.
Targetting strategies of the Netflix
TARGETTING: Netflix is using videos and images to make target on the people which are
living in the target zone. As they are having a target in the UK, so they are posting and sharing
videos and images on their Facebook. Netflix is using videos and images to make target on the
people which are living in the target zone. As they are having a UK, so they are posting and
sharing videos and images on their Facebook. The Netflix is using geo-targetting strategies to
share their videos and views with in the target market. Geo targeting strategies is a method to
allocate locations of the users in to the country, region, city, postcode and IP address. Geo
targetting strategy helps to the Netflix to share their videos and images according to the
geographical location.
Illustration 1: Statics of Facebook, 2017.

Evaluation of the effectiveness of the Facebook for to Netflix
Flexibility: The social media platforms are flexible to make changes in the content which
has been posted by the users . Facebook has made regular changes in their formats to fulfil the
interest of users and as well as to manage effectiveness for their users for their purpose. So it is
easy for the Netflix to use Facebook for business purpose.
Scope: Facebook is having 31 Million users in UK so this media platforms have the
potential to communicate with the large number of peoples to market their product. So this social
media platform is providing them a huge database to communicate and promote their products by
geo targeting.
Engagement: It is related to the user’s involvement in the social media and most of the
users are engaged with Facebook to know about the latest post of their friends by the application
of Facebook. So it provide an opportunity to Netflix to add more followers, as the company has
post and share content on Internet which can be accessible by the active user.
TASK 2
Modern marketing concept
Marketing concept: Analysis of the customer's expectations, needs and demands is better to
make effective decision to reduce the market competition and increase sales (D’Arcy and

Marketing, 2011). The modern marketing concept emphasizes on the product development
according to needs of the customers. On the other side, traditional marketing concept focuses on
sales. The modern marketing concept analyses the customers’ demands and needs by this the
company can make better products according to the demands of the customers which can
increase their sales also(Lindgreen and et. al., 2012). Modern media focuses on providing proper
customer satisfaction which can be possible by the communication with the customers. Social
media can play an important role in it to establish a proper communication in between a
company and it's customers to make an appropriate product as per the demands of the customers.
Evaluation of current trends in social media
Some points are here to evaluate the current trends in the social media:
Video Chatting: Facebook is providing an option of video chat to friends which is appreciable
act by them for those users which wants to make a call to relatives (Strauss, 2016). But it is not
useful for the business entities.
File Sharing: Facebook messenger can be used by a company to provide a product description
to their customers and as well as it can be used by the FB users to share their pictures, audio clips
and video files.
Business accounts: It is the latest trend, most of the users which are running their business are
using Facebook to make a promotion of their products and business. So Facebook has provided a
facility to their users which is a business account by their they can make a deal with the
interested people. But it has a need to improvement to manage the confidentiality of the
transaction.

Source: Top Social Media Platform, 2016.
Evaluation of the relevance of social media related to customer need, wants and satisfaction
Social media provides a platform to a company to communicate with the targeted
audience, so it can be helpful for them to explore the needs and demands in their products and as
well as it can help them to know consumer's expectation from them. But it is essential for the
organisation to make a proper and appropriate analysis of the views and thoughts of their
customers to implement them in the products and services. It can be helpful for a production and
service provider company to develop their products and services as per the expectations, needs
and demands of the customers by which they can deliver them proper customers satisfaction.
CONCLUSION
In a concluded way it can be said that Facebook is providing all the facilities which is a basic
need of the organisation to make their business activities via promoting their videos in the target
area of customers. It is easy and cost effective for the company to target customers. As Netflix is
using geo targetting strategy which help to them to promote and share their videos as per the
understandings of the customers. Facebook is an effective medium for their users to understand
the tar of the promotions easily. Most of the Netflix customers are using Facebook so it gives a
relevancy to customers with the company by their promotional activities.
Illustration 2: Top Social Media Platform, 2016.

REFERENCES
Books and Journals
Andreopoulou, Z., Tsekouropoulos, G. and Pavlidis, T., 2012. Adoption and perspectives of
network technologies and e-marketing in skiing centres websites in the internet. Journal
of Environmental protection and ecology. 13(4). pp.2416-2422.
D’Arcy, P and Marketing, L.E., 2011. CIO strategies for consumerization: the future of
enterprise mobile computing. Dell CIO Insight Series.
Dlodlo, N and Dhurup, M., 2013. Drivers of e-marketing adoption among small and medium
enterprises (SMEs) and variations with age of business owners. Mediterranean Journal
of Social Sciences. 4(14). p.53.
Lindgreen, A. and et. al. 2012. Value in business and industrial marketing: Past, present, and
future. Industrial Marketing Management. 41(1). pp.207-214.
Michaelidou, N., Siamagka, N.T. and Christodoulides, G., 2011. Usage, barriers and
measurement of social media marketing: An exploratory investigation of small and
medium B2B brands. Industrial marketing management. 40(7). pp.1153-1159.
Soteriades, M., 2012. Tourism destination marketing: approaches improving effectiveness and
efficiency. Journal of Hospitality and Tourism Technology.3(2). pp.107-120.
Strauss, J., 2016. E-marketing. Routledge.
Zhang, Y. and et. al. 2011. Repurchase intention in B2C e-commerce—A relationship quality
perspective. Information & Management. 48(6). pp.192-200.
Online
E-marketing. 2016. [Online]. Available Through: <https://www.kbmanage.com/concept/e-
marketing>. [Accessed on 9 March 2017].
Social Media Engagement: The Surprising Facts About How Much Time People Spend On The
Major Social Networks. 2013. [Online]. Available Through:
<http://www.businessinsider.in/Social-Media-Engagement-The-Surprising-Facts-
About-How-Much-Time-People-Spend-On-The-Major-Social-Networks/articleshow/
27488606.cms>. [Accessed on 31st March 2017].