Analysis of Netflix's Survival in the New Media Technologies World

This essay examines Netflix's strategies for survival in the rapidly changing landscape of new media technologies. The analysis highlights Netflix's adaptation to challenges posed by competitors like Amazon and YouTube, focusing on its content strategies, global expansion, and technological innovations. The essay discusses the limitations of traditional television and how Netflix capitalized on them, such as offering on-demand content without commercials. It also delves into the importance of localization and the development of original content to maintain its competitive edge. The future of television is also discussed, contrasting the user-friendly features of YouTube with the limitations of traditional television, emphasizing the collaborative and interactive aspects of modern media consumption. The essay uses references from various publications to support its arguments.