University Project Plan: Netflix New Strategic Business Development

This project plan focuses on the development and implementation of a new strategic path for Netflix, the online video streaming company. The plan addresses challenges such as high subscription prices and competition from free download sites, which are impacting customer acquisition and retention. The project includes a detailed project charter outlining the project's background, scope, objectives, stakeholder analysis, work breakdown structure, project schedule, resource allocation, Gantt chart, budget, quality assurance, and risk management plans. The project aims to analyze Netflix's current business strategies, identify issues, propose solutions, and recommend a feasible strategy for implementation. The plan covers all phases from initial surveys and analysis, through project planning and execution, to final testing and handover. The project schedule spans approximately 300 days, involving various stakeholders like the CEO, finance manager, business strategies manager, and systems manager, each with defined roles and responsibilities. The work breakdown structure outlines the project's tasks, and the project schedule details the timeline, resources, and responsibilities for each task. The project culminates in the deployment of a new business system, including upgrades to hardware and software, the development of an ERP solution, and the creation of a new business portal.

Running Head: PROJECT MANAGEMENT
Project Plan for New Strategic Development of Netflix
Name of the Student
Name of the University

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Executive Summary
Netflix is one of the largest video streaming website in the world that has a huge database of
movies and television series that are streamed online for the members who have subscribed to
the services. Netflix has also developed its own production house where the originals (television
series and movies) are being filmed and produced. In spite of massive popularity of Netflix
worldwide, Netflix is now facing certain business related problems that mainly arise due to high
subscription charges for the customers. This project plan has been developed to address such
issues and prepare a project plan for the deployment of new business strategy.

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Table of Contents
1.0 Introduction................................................................................................................................3
2.0 Project Charter...........................................................................................................................3
2.1 Project Background and Overview........................................................................................3
2.2 Project Scope and Objectives................................................................................................4
2.3 Project Stakeholder Analysis.................................................................................................5
2.4 Work Breakdown Structure...................................................................................................6
2.5 Project Schedule....................................................................................................................7
2.6 Project Resources.................................................................................................................19
2.7 Gantt Chart and Critical Path Analysis................................................................................20
2.8 Budget..................................................................................................................................22
2.9 Quality Assurance Plan........................................................................................................23
2.10 Risk Management Plan......................................................................................................23
3.0 Conclusion...............................................................................................................................24
Bibliography..................................................................................................................................26

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1.0 Introduction
This project is based on the development and implementation of a new strategic path for
Netflix. Netflix is an online video streaming company that provides services to over 150
countries around the world. Initially, the company started out with video rentals service where
the customers were provided with online copies of DVDs on rental basis. However, the company
slowly adopted movie streaming services that could be viewed if the users subscribed to the
services by paying a certain amount of money. With further development in the customer base
and significant increase in popularity, Netflix also started streaming TV series that they produced
in their own production house.
In spite of the popularity of Netflix around the world, users are slowly becoming
concerned about the extremely high subscription prices. Furthermore, availability of free
download websites like torrents provide better alternative to the users rather than paying high
amount of subscription money to Netflix every month. Hence, Netflix needs new business
strategy to solve these problems and maintain the current hold in video streaming market. In this
report, a project charter has provided that aims to address the project plan requirements for
deployment of new business strategy of Netflix.
2.0 Project Charter
2.1 Project Background and Overview
This project is based on the development and implementation of a new strategic plan for
Netflix in order to address the issues currently arising in their existing business strategies and
policies. It has been found that in spite of massive popularity of Netflix all over the world as well

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as increasing number of subscriptions every year, there is also growing concern due to the high
subscription prices that the users have to pay. From an analysis, it has been found that the
increase in the number of customers for 2017 has been much less than the previous year. This is
mainly because there are other alternatives like pirated movie websites, torrents and other sites
where the users can download the TV series or movies for free or at minimal costs whereas at
Netflix website / app, they have to pay very high subscription fees each month. On the other
hand, Netflix being only a video streaming business has to recover a huge amount of expenses
encountered during the production of the originals (TV series and movies). Netflix has also
developed its own production house where the Netflix Originals movies and series are filmed.
These costs have to be recovered through streaming revenue and the subscription money paid by
the customers.
2.2 Project Scope and Objectives
The project scope includes the following.
 Analysis of the current marketing and business strategy of Netflix is within the
scope of the project.
 Analysis of the current business issues faced by Netflix is within the scope of the
project.
 Identification of possible solutions for addressing the issues for Netflix is within
the scope of the project.
 Recommendation of the most feasible solution for Netflix is within the scope of
the project.
Accordingly, the objectives of the project are as follows.

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 To deliver a detailed report on the current system, business strategies and issues
faced by Netflix
 To prepare a project plan on the implementation of the newly proposed business
strategy
 To deliver a project model that can be used for approach towards project
execution
 To use budget and resources for successfully executing the project
2.3 Project Stakeholder Analysis
The list of stakeholders and their duties for this project is prepared in the following table.
Name Designation Role
Reed Hastings CEO / Project Manager To approve, manage, control and
supervise the project
Jonathan Hendricks Finance Manager To manage and allocate project
funds
David Thompson Business Strategies Manager To manage and control project as
per company’s business
strategies and alignment
James Hudson Systems Manager To manage hardware and
software operations and
implementations
Matias Hernandez Procurement Manager To procure necessary resources
required for the purpose of the
project
Eddie Charlton Consultancy Manager To consult with various agencies

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for implementation of new
systems like ERP, SAP, etc.
2.4 Work Breakdown Structure
The work breakdown structure for the project is shown in the following diagram.
Figure 1: Work Breakdown Structure of the Project
(Source: Created by Author)

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2.5 Project Schedule
The estimated project schedule and the duties of the stakeholders in the project are shown
in the following table.
Task Name Duration Start Finish Resource Names
Development and
Implementation of New
Business System for Netflix
300 days
Mon 02-04-
18
Fri 24-05-19
Survey, Discussion,
Analysis
66 days
Mon 02-04-
18
Mon 02-07-
18
Initial Survey 15 days
Mon 02-04-
18
Fri 20-04-18
Business Strategies
Manager, Project
Manager, Systems
Manager
Collection of Survey Data 15 days
Mon 23-04-
18
Fri 11-05-18
Business Strategies
Manager, Project
Manager, Systems
Manager
Analysis of Survey Data 30 days Mon 14-05-
18
Fri 22-06-18 Business Strategies
Manager, Project
Manager, Systems

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Manager
Board Meeting 2 days
Mon 25-06-
18
Tue 26-06-
18
Business Strategies
Manager, Project
Manager, Systems
Manager, Consultancy
Manager, Finance
Manager
Identification of Issues 2 days
Wed 27-06-
18
Thu 28-06-
18
Business Strategies
Manager, Project
Manager, Systems
Manager, Consultancy
Manager, Finance
Manager
Identification of the
Grievances of the Customers
1 day Fri 29-06-18 Fri 29-06-18
Business Strategies
Manager, Project
Manager, Systems
Manager, Consultancy
Manager, Finance
Manager
Identification of Possible
Solutions
1 day Fri 29-06-18 Fri 29-06-18 Business Strategies
Manager, Project
Manager, Systems

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Manager, Consultancy
Manager, Finance
Manager
Checking Business
Feasibility of the Solutions
1 day Fri 29-06-18 Fri 29-06-18
Business Strategies
Manager, Project
Manager, Systems
Manager, Consultancy
Manager, Finance
Manager
Reaching a Final
Conclusion
1 day Fri 29-06-18 Fri 29-06-18
Business Strategies
Manager, Project
Manager, Systems
Manager, Consultancy
Manager, Finance
Manager
Decide a Solution for
Implementation
1 day
Mon 02-07-
18
Mon 02-07-
18
Business Strategies
Manager, Project
Manager, Systems
Manager, Consultancy
Manager, Finance
Manager

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End of First Meeting 0 days
Mon 02-07-
18
Mon 02-07-
18
Second Meeting and
Approval
9 days
Tue 03-07-
18
Fri 13-07-18
Second Board Meeting 1 day
Tue 03-07-
18
Tue 03-07-
18
Business Strategies
Manager, Consultancy
Manager, Project
Manager, Systems
Manager
Discussion Regarding the
Chosen Plan
1 day
Wed 04-07-
18
Wed 04-07-
18
Business Strategies
Manager, Consultancy
Manager, Project
Manager, Systems
Manager
Estimation of Overall
Budget for Project
1 day
Thu 05-07-
18
Thu 05-07-
18
Business Strategies
Manager, Consultancy
Manager, Project
Manager, Systems
Manager
Estimation of Overall
Timeline for Project
1 day Fri 06-07-18 Fri 06-07-18 Business Strategies
Manager, Consultancy

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Manager, Project
Manager, Systems
Manager
Discussion Regarding
Project Feasibility
1 day
Mon 09-07-
18
Mon 09-07-
18
Business Strategies
Manager, Consultancy
Manager, Project
Manager, Systems
Manager
Preparation of Project
Proposal
4 days
Tue 10-07-
18
Fri 13-07-18
Business Strategies
Manager, Consultancy
Manager, Project
Manager, Systems
Manager
Project Approval 0 days Fri 13-07-18 Fri 13-07-18
Planning for the Project 29 days
Mon 16-07-
18
Thu 23-08-
18
Development of Project
Charter
4 days
Mon 16-07-
18
Thu 19-07-
18
Business Strategies
Manager, Consultancy
Manager, Systems
Manager
Preparation of Accurate 2 days Fri 20-07-18 Mon 23-07- Business Strategies