Netflix Start-up Company Analysis Presentation - BUS101, University

This presentation analyzes Netflix as a start-up company, focusing on its key stakeholders, including customers, employees, and investors, and their impact on the company's success. The core values of the start-up, such as passion, innovation, and customer satisfaction, are examined in detail. The analysis also addresses the concept of continuous cultural change within the company and the challenges posed by competitors. Solutions to these challenges, such as adopting new services and reducing costs to attract more customers, are also provided. The references cited include articles and publications that support the analysis of Netflix's business model and disruptive innovation.

Start-up company analysis

Key Stakeholders
Various stakeholders are involved in the
company which are provided below:
 Customers: The services of the company are
used by these users which increase the
earnings of business (Blank, 2013).
 Employees: All the managers and other parties
working in the company are covered in this.
 Investors: The people who invest in business
are included in this category.

Impact on success of start-up
 The stakeholders are the ones on whose operations the quality
of all the services is dependent.
 The decisions in the business are taken by the help of them.
 The business is managed in effective manner by the
undertaking of various actions by employees (Davis &
Zboralska, 2017).
 The volume at which consumption of the service is made
determines the income of the business.
 The amount which is required to be incurred will be determined
on the basis of the investments which are received.

Core values of start up
The core values which are required to be
followed are as follows:
 Passion
 Innovation
 Transparency
 Education
 Customer satisfaction
 Trust

Continuous change culture in start
up
The continuous cultural change will be carried in
following ways:
 The education which will be provided by the core
values will be helping in changing environment
(Christensen et al., 2015).
 The changes will be adopted by all the customers as
they will be satisfied with the company’s services.
 There will be higher customer attraction as they will
be offered innovative services.
 There will be development of trust which will help in
undertaking change easily.

Change by which adverse impact
will be made
 Services offered by competitors will be the
main risk for the business (McAlone, 2015).
 They will be providing advanced services which
will attract more people.
 The risk of failure of new venture will be
involved.
 The amount and resources which are invested
will be wasted.

Problem’s solution
The solution to deal with the issue of adoption of new
features by competitors is as follows:
 There will be adoption of such services which are new to all.
 To attract more people there will be reduction in the cost
which will be charged.
 There will be providing of the services to larger market
sector by which more sales will be made.
 The attractive features will be incorporated to attract more
people.

References
 McAlone, N. (2015). The father of ‘disruption’ theory explains
why Netflix is the perfect example – and Uber isn’t.
Business Insider. Retrieved from
www.businessinsider.com.au/the- father-of-disruption-
theory-explains-why-netflix-isthe-perfect- example-and-
uber-isnt-2015-11
 Christensen, C. M., Raynor, M. E., & McDonald, R. (2015). What
is disruptive innovation. Harvard Business
Review, 93(12), 44-53.
 Davis, C., & Zboralska, E. (2017). Transnational over-the-top
media distribution as a business and policy disruptor: The
case of Netflix in Canada. The Journal of Media
Innovations, 4(1), 4- 25.
 Blank, S. (2013). Why the lean start-up changes