SHR016-2 People Resourcing & Development: Netflix Case Study Report

This case study report analyzes Netflix's people resourcing and development strategies, examining both internal and external factors influencing the company. It assesses labor markets in Japan and America, supported by data, and evaluates how Netflix can enhance its competitive position in these regions. The report covers Netflix's strengths, weaknesses, opportunities, and threats (SWOT), political, economic, social, technological, environmental, and legal (PESTLE) factors, and internal HR practices. Recommendations are provided for improving employee diversity, cultural sensitivity, and overall effectiveness in different labor markets.

PROJECT NETFLIX
CASE STUDY
REPORT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................3

INTRODUCTION
Human resources management is the process of managing the people working in the
organization in effective as well as efficiently manner for increasing the profitability and
productivity of the company in appropriate manner (Chu, 2018). The present report is based on
the case study of the Netflix which American subscription streaming brand. The present report
will examine people resourcing and development at Netflix the assistance of the theories. Along
with that the report will provide the internal as well as external analysis of the company.
Furthermore, the report will critically analysis the people resourcing and development function
along with provide the recommendation to remain competitive in the marketplace.
TASK 1
People resourcing and development strategies
It refers to the process of hiring the right candidate from the market on the basis of the skills,
quality, knowledge and capability if the individual person in order to deal with the future
training. With the assistance of this strategy the organization deliver right roles and responsibility
to the workers of the organization in appropriate manner. In order to deliver the satisfaction to
the employees of the organization the Netflix adopted various strategies for the welfare of the
company for instance, the organization provide standard paid time off policy to the workers that
include 10 holidays, 10 holiday days as well as sick leaves to the workers of the organization
(Dizon, 2018). Along with that due to rules and regulation the organization started providing
formal time off policy in which the employee is allowed to take the leave as per the requirement
of the individual person. With the assistance of this plan of action the organization able to deliver
the satisfaction to the employees later on that give assistance in acquiring the higher profit from
marketplace. Along with that the human resources management motivate the workers of the
company not to obtain the financial befits only but also bring the effectiveness in the company.
The human resources department hire the candidate which have good skills and knowledge to
operate the functions of the company or perform the job role in effective as well as efficient
manner. In context to that the organization do not hired the fresh candidate always acquire the
experienced and knowledgeable candidate for the organization (Doan, Tavernier and Dewettinck,
2018.). For the hiring of the employees, the company aim to focus on those candidates who truly
puts efforts in increasing the scale of the growth in domestic as well as international marketplace.

TASK2
EXTERNAL ANALYSIS.
Political factor: in the international market various politics of different government involve in it.
The government play major role in the marketing campaigns of the company. due to the political
issue the company is not allowed to operate into various countries. For instance, the China is
having one of the largest economies but due to the policy of the US government the China
authority do not allow Netflix to enter the Chinese marketplace. Another drawback for the
Netflix as per the rules and regulation of the government the integral content of the Netflix is
prohibited (Iordache, 2021).
Economic: due to the different currency the organization face the issue of the exchange rate all
over the world. The company acquire great profit or generated high revenue from the market due
to covid 19 situations. The week economic condition of the country affects the profitability of the
company in negative manner. As the Netflix targeted the potential as well as developed countries
the organization generate higher profit from the marketplace. due to economic value the
organisation is offering higher price then other video streaming brand.
Social factor: The Netflix deliver ethical and values to the employees of the organisation. The
origination deliver flexibility as well as friendly work environment to the organisation. With the
assistance of social culture, the origination promotes the brand on the various platform and
spread awareness among the people in effective as well as efficient manner. in the modern era
trend of watching movies on smartphones increasing the value of the organisation (Lamkhede
and Das, 2019).
Technology: in the modern era the in the technology provide positive benefits to the business
organisation. due to innovative technology the organisation is able to deliver the high quality of
video services to the customer that increase the satisfaction of the individual person. In the
technological feature the automatic translating feature attract large numbers of customers from
domestic as well as international marketplace.
Environment: in order to deliver the healthy environment, the organisation is using its cloud
storage energy as new step toward the environment. Along with that the organisation reduce the
paper work in context to save the tress. The organisation also increases the growth by delivering
the awareness among the people. along with that the organisation invest huge amount in the
renewable energy.

Legal factor: increasing the price scales of the subscription enhance the dissatisfaction of the
customer. moreover, the organisation faces the issue of conflicts that decrease the brand value of
the company in the market too.
Internal analysis
SWOT analysis
Strength: the organisation is leading the market with the higher brand value in domestic as well
as international marketplace. The organisation is having the presence in more then 190 countries
that is huge. Along with that the effective focused of the company on innovation in technology is
one of the greatest strengths of the company. the organisation has millions of the potential
customer that contribute in the profit benefits of Netflix. Along with that the organisation is
having well skilled and educated employees that increase the productivity of the company
continuously (Maddodi, 2019.).
Weakness: the content creator or supplier of the content turn into competitors of the company in
effective manner that is cons for the Netflix. Along with that the origination is depend on the
movies or tv shows realising date. For the licencing of the new content the organisation supposes
to pay the money or required streaming cost that’s financial drawback of the company.
Opportunity: the organisation has the opportunity to provide well tapped documentaries to the
customers. Along with that the company has opportunity to increasing its value and chance to
generate the revenue or growth with the assistance of the advertisement. Along with that the
organisation can enhance the experience go the customer by providing the feature of tapping and
untapping the English language as the second language because =English is widely used all over
the world.
Threats: the biggest treat for the company is that increasing the prices of the product and services
in domestic as well as international marketplace that decrease the demand of the Netflix along
with increase in expenses of the company. another threat is the company is facing higher
competition in the marketplace where the large numbers of the competitors are continuously
delivering best quality content on the internet at low subscription. The flectional in the exchange
rate increase the chances of dependency on revenue (Manomenidis, Panagopoulou. and
Montgomery, 2019).

TASK 3
Assess the labour markets in two countries referred to in the Netflix case study, supported with
credible sources of data (from other sources than the case study).
On the basis of case study, it has been analysed that according to the year 2020 employees
of Netflix are more than 9500 full time worker. Employment at Netflix is at good level and it
help to grown in such a way where it provides entertainment to people. Also, it has expanded in
US at the early stage of beginning the and it distributed in the economy at large number. On the
basis of statistics, it has been identified that there are large numbers of people are capitalisations
in the market also in the worldwide Netflix is commonly known for market capitalisations by
239 billion US dollars. According to the case study Japan employees are not able to fit in
workplace culture and it is difficult to adopt for them to adopt American culture (Minzheong,
2020). Also employees are not much familiar with the culture and they have clarified in the open
meeting that are suffers from the cultural issues. American value is different from Japan’s culture
and their strategy for hiring are different. Also, it has very famous as the firing machine because
their policy for hire and fire are affected the employees while they are workings in the company.
On the other hand, it has been analysed that there is brand sensitivity are relatively good also the
labour market is goods ins Japan because there are large number of services are provided by the
company because it has tied up with Amazon Prime which help to expand the business at global
level.
More than 35 percent of Netflix subscriber are based on US and Canada and
employees of America are help to increase the productivity of the company. American’s in the
United states are faced the problem regarding work culture there is less paid workers are hired by
their company which affect the labour market of America. The they are makings rules and use
harsh language for Japanese market which affect the world culture. Employee diversity re
affected while they are workings in the company and there are large opportunities which are seen
by the employees. Also, it gives the priority to blacks employees it can be positive impact on the
organisations ins order to work on employee diversity while ethnically diverse. There are more
than 10.8% of its workplace which are related to change in the year 2020.

TASK 3
Based on good practices in People Resourcing and Development functions, advise how Netflix
could position themselves to be competitive in Japan and American
Netflix has good position in the market ins order to development and function it is necessary
to adopt some of the strategy which are helping both of the labours market. For Japanese it
necessary to provide space to employees so that they can explore news ideas and then achieving
the work objectives. There are different types of problem faced by them because people are
target them so it is necessary to provide independent decision making so they can make their
own decision. It approach will help to motivate employees in order to develop personalised
approach so that it helps to solve the challenges ins their job. The corporate culture equates for
autonomy that’s are help for promoting initiatives bottom line which are enhance the Netflix new
develop for the competitive advantages. To provide on board and deliberate information sharing
system so that employees who get distracted through culture so that they can shares their
problem and also it will to provide new market because different culture provides different
opportunity. In refers to this, corporate culture helps to minimises the communications that are
help for facings different challenges. Therefore, it has been analysed that there are necessary to
maintains culture characteristics which help to motivate employees (Türkmen, 2020).
For American organisation should focus on high effectiveness that are help to emphasize
on priority which are related to maintains the different job techniques which are help for strategic
management goal that’s are help to encourage employees. Also it is necessary to treats people
according to their work not on the cultures basis. For the long term it helps to develop operation
management at the Netflix which will help to depend on organisational culture characteristics
with the results. Also, frequent changes are help to develop technologies that help to improves
effectives.
CONCLUSION
It has been concluded that Netflix is ones of the popular platforms that help to provide
wide range of videos and shows. There are more than 58 billion are subscribers at Netflix
which help to improve the productivity of the organisation. Also report based on case study
which described that’s there is hires and fire policy faced by the company and suggested
resourcing and development strategies at Netflix. Then explained internal and external
contact which are influencings the company. Further, assessed the Japan and America labour

market and then recommend the strategies for people resourcing and development functions
so that it help to stand in the competitive market.

REFERENCES
Chu, K.M., 2018. Mediating influences of attitude on internal and external factors influencing
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Dizon, G., 2018. Netflix and L2 learning: A case study. The EuroCALL Review, 26(2), pp.30-
40.
Doan, C.D., Tavernier, I., Okuro, P.K. and Dewettinck, K., 2018. Internal and external factors
affecting the crystallization, gelation and applicability of wax-based oleogels in food
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Iordache, C., 2021. Netflix in Europe: four markets, four platforms? A comparative analysis of
audio-visual offerings and investment strategies in four EU States. Television & New
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Lamkhede, S. and Das, S., 2019, July. Challenges in search on streaming services: netflix case
study. In Proceedings of the 42nd International ACM SIGIR Conference on Research
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Manomenidis, G., Panagopoulou, E. and Montgomery, A., 2019. Resilience in nursing: The role
of internal and external factors. Journal of nursing management. 27(1). pp.172-178.
Minzheong, S., 2020. A Case Study on Partnership Types between Network Operators &
Netflix: Based on Corporate Investment Model. International Journal of Internet,
Broadcasting and Communication, 12(1).pp.14-26.
Türkmen, B., 2020. Utilising digital media as a second language (L2) support: A case study on
Netflix with translation applications. Interdisciplinary Description of Complex Systems:
INDECS. 18(4). pp.459-470.