Developing a Digital Marketing Strategy for Netflix's Sacred Games S2
VerifiedAdded on 2023/01/18
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Project
AI Summary
This project presents a detailed marketing strategy for Netflix's Sacred Games Season 2, focusing on objectives, market challenges, and the target audience. It analyzes the competitive landscape, particularly Amazon Prime and Hotstar, and proposes a multi-channel marketing approach leveraging SEO, social media, and the Netflix platform. The strategy includes insights into brand truth, communication methods like marketing campaigns and compelling videos, and execution through search engine optimization, social media promotion, and website optimization. The project also highlights promotional materials focusing on key characters and plot elements to drive subscriptions and enhance market share in India and globally. The conclusion emphasizes the need for digital creative and marketing initiatives, including effective social media and search engine optimization to achieve the set objectives.
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