Developing a Digital Marketing Strategy for Netflix's Sacred Games S2

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Added on  2023/01/18

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AI Summary
This project presents a detailed marketing strategy for Netflix's Sacred Games Season 2, focusing on objectives, market challenges, and the target audience. It analyzes the competitive landscape, particularly Amazon Prime and Hotstar, and proposes a multi-channel marketing approach leveraging SEO, social media, and the Netflix platform. The strategy includes insights into brand truth, communication methods like marketing campaigns and compelling videos, and execution through search engine optimization, social media promotion, and website optimization. The project also highlights promotional materials focusing on key characters and plot elements to drive subscriptions and enhance market share in India and globally. The conclusion emphasizes the need for digital creative and marketing initiatives, including effective social media and search engine optimization to achieve the set objectives.
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DIGITAL CREATIVE
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Table of Content
Introduction
Objectives of Netflix
Market Challenges
Target Group
What Competition is Doing
Strategy
Insight
Brand Truth
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Table of Content
Brand Truth
Communication
Execution
Conclusion
References
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The presentation below is based on Netflix, which is one of the top streaming services in India as well
as globally, to set up a strategy and promote the second season of Sacred Games, which is one of the
most popular shows produced by this streaming service.
Introduction
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Sacred Games is one of the most popular trends
in the country currently, which also contributed
towards shooting up its viewing subscriptions
after its first season. The reasons for the same
was the originality of the show, cinematography,
storytelling and most importantly, the
performances of artists. Hence, here is a display
of the contribution of this show on the
subscription of this service.
Objectives of Netflix
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Hence, second season of Sacred Games is very
crucial for the firm to market and promote in the
country to further enhance the viewership of its
second season. Therefore, several objectives of
Netflix in context of Sacred Games: Season 2 are
stated below:
The company is aiming at increasing its
subscription by 7% in India.
Continue...
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Firm is planning to increase the web traffic by 14% during the launch of second season of Sacred
Games.
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Netflix plans to increase the market share by 5% in India after the release of Sacred Games:
Season 2.
Continue...
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There are several market challenges which could be faced by Netflix in promoting Sacred Games
season 2. Some of these challenges are explained below:
Competition: One prominent challenge associated with the company is competition within the
Indian streaming services. Competitors like Amazon prime are promoting their original series
such as Breathe and Mirzapur.
Market Challenges
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Subscription Cost: Another challenge for Netflix in promoting the series is its high subscription
cost, which discourages employees to subscribe the service to watch its second season.
Cont...
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Customer Perceptions: There is a very widespread perception within the country that sequels of
web series or films do not perform well, which is critically viewed by the audiences and is a
major challenge for Netflix.
Cont...
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The target group for viewership of second season of Sacred Games would be individuals aged
between 18-50, as digitization has enhanced the use of smartphones in the country. Furthermore, the
firm would be targeting individuals who are habitual of watching new and original content online.
Target Group
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