E-Marketing Report: Evaluating E-Marketing Strategies for Netflix

This report examines the application of e-marketing principles, specifically focusing on how Netflix leverages social media platforms such as Facebook and Twitter to promote its services and engage with customers. The report begins by highlighting the role of social media in contemporary marketing, emphasizing how Netflix uses these platforms for advertising, content promotion, and gathering customer feedback. It then explores the relevance of social media to modern marketing concepts, including identifying customer needs, product development, and promotional strategies. The analysis includes Netflix's use of geo-targeting, content creation, and cross-promotion techniques to reach a global audience and drive engagement. Furthermore, it explores the application of marketing concepts such as market penetration and the use of social media to understand customer preferences. The report concludes by summarizing the effectiveness of e-marketing in the current business environment, emphasizing its importance for business promotion and achieving high ratings.

E- Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
Task-1..............................................................................................................................................1
Social network site are used in the marketing.............................................................................1
Task -2.............................................................................................................................................2
Modern marketing concept.........................................................................................................2
CONCLUSION................................................................................................................................3
Reference ........................................................................................................................................4

INTRODUCTION
Marketing is process for creating the awareness and identifying the need of the product
and services between the customers in the market. It is essential for every type of business to
promote products in today’s competitive market environment. This report emphasises on
evaluating social media platforms as a source of promoting products and services. Main focus
has been given to the platform of Facebook. This report takes into consideration an analysis for
social media marketing techniques adopted by Netflix.
Task-1 Use of Social Media Platforms
E-marketing is process for promoting services and products within marketplace through
online portals. It includes the establishing communication with customers through wireless
networks, e-mails and other promotional websites like -Facebook, twitter, Whatsapp etc. Netflix
can use the site and promote its products and services at global level. Facebook – According to Hsu, (2012) it serves as effective platform for promotion of the
activities, products and services in association with an organization. Netflix is a
worldwide famous platform or an entertainment platform over which various comedy,
thriller, and diversified categories of shows are broadcast by online way. Facebook serves
as effective medium for promotion of its various shows. Premiers related to new shows
are being posted over the official Facebook id of Netflix. Since modern day people are
hugely influenced by Facebook, it acts as the best medium to grab the attention of
customers and increase their shows trp ratings. Through Facebook they get to know
about the reviews that customers give. Based upon those reviews necessary changes are
introduced by Netflix within the shows they broadcast. Also, if sort of complaints are
enquired in accordance with content, then, modifications are also being done. Being an
entertainment platform, Netflix is also criticised over Facebook because of content
displayed in its shows. Such content at times are not acceptable by viewers at times. So
based over that criticism, they have to sometimes fully modify the content or stop its
broadcasting. But according to young generation reviews, Netflix has been effectively
promoted by the Facebook. By using it as a platform for promotion, Netflix is able to
reach out a large mass of people as contextualised by Boora and Singh, (2011). Further,

company can formulate new strategies related to branding, packaging and labelling of
products. Moreover, organisation can attract large number of consumers to its products
and services. Netflix used the social media for gaining the million in US Netflix used the
geo targeting for the pages and they also used and follow the approch what where and
customer want and demand. This page to crate the mix of images, videos related to the
occasionally. Netflix used the videos and drop of the story and also share the story related
to behind of this story. Netflix is thought the person are see in not enough but the people
are laugh and enjoy the life.
 Twitter - The social media website allows company to promote its products and services in
short messages of 140 characters to large mass of population. It also creates the cross
promotion and point which are related right balance between the like and also create the
brand image between the users. Netflix promotes their shows more often during the festive
seasons. Special shows are being broadcast the entire day on special occasion such as
Christmas & Easter. In the modern era using the twitter they provide the feedback regularly
basis the company can change the product efficiency business in global area. Netflix can
use and create the multiple regional account and also create the interaction between the all
country people in the world as compare the other site twitter provide the more information
related to the data and more consuming the data with the reflection and also create the
creative and innovation good sense of human. Netflix used the twitter they can use the
cross promotion services with the Facebook to twitter account.
Task -2 Relevance of social media platforms to the modern marketing
concepts
In modern times, marketing refers to identification of customers’ needs and satisfying
the same through customised products and services. Further, the modern marketing concept
emphasizes on conducting research and survey to identify consumers’ needs.
It refers to finding out customers ‘requirements and making the goods as per needs rather
than they provide what and which type of product seller has made in the firm.

Production – In this concept, the producer can identify and focus the normally own
activity the right time and right place the product come in the market (Taylor and Strutton,
2010). Netflix uses Facebook and other sites for identifying target and future of the
entertainment show they launch in the industry. Moreover, it is through promotional activity that
they are able to increase their trp ratings thereby gaining profits and also popularity among
different viewers.
Show concept – It includes the features' quality and strength of the strong message that
its show wants to express to the widespread social masses. Netflix uses the social site they
understand the preference and post of the person help to changing the brand labelling and used
for loyalty in the organisation and making the strategy related to the specification and description
of the goods.
Selling Concept- As said by Hsu (2012), selling the show to other banners is not an easy
task. When a particular show is not able to achieve high trp rate, then, the production team sells
the copyright, authority and banner to other company. It is overall related to the awareness
service and show promotion. It includes promotion activity like -advertisement, posters,
templates and other mediums. The company can use any medium to reduce cost of promotion
and reduce paper work and not require more employees in the completing particular task.
Marketing concept – It is the concept the manager are overall knowledge about the trend
in the market for producing the goods and services. As per the marketing concept, its goal is to
satisfy customers and generate profit by reducing cost of production. The company can use
interaction between the target person who are dealing in the particular goods and analysis the
demand(Boora and Singh, 2011).
In order to compete with others such as Amazon .Inc they should basically apply
marketing strategies such as Market penetration. Since the brand recognition of Netflix is also
high, so it would be the best suited strategy.
Social media have emerged as the second largest channel across the globe to support
promotional activities of the business. They provide the advantages to whole seller and retailer to
interact the customers through the internet services and global level (Yan, 2010). That help to the

company to allocate and determine the future budget and also help of defining the culture and
other event.
In the modern concept the social media can help the company to create the awareness and
also help for determining the rage of product in the market with the reflecting the demand and
preference of the customers and identifying the future requirement of budget and get the priority
in the market for the particular product. Also, help to determining the sale impact for particular
product in future demand. The Netflix also identified the position and segmentation in target
market related to particular customers.
CONCLUSION
In summing up this report, it can be concluded that E-marketing concept is related to
development of market at global sources via online portals. All over the activity and profit are
depended on the promotion of the business and increasing of trp ratings in the market for wide
range.

Reference
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