Business and Global Society: Netflix's Social Responsibility Strategy

This report provides a strategic high-level plan for Netflix, focusing on integrating social responsibility into its value proposition and value chain. It examines various aspects of corporate social responsibility (CSR), including environmental concerns, social responsibility initiatives, ethical standards, legal compliance, and employment laws. The discussion highlights how Netflix can address environmental issues through awareness programs, promote social responsibility by advancing employment conditions and supporting societal activities, and uphold ethical standards to improve the work environment. The report also analyzes Netflix's compliance with legal standards and its initiatives in employment laws, such as family support programs and parental leave, as well as addressing wage discrimination. The analysis concludes that a strong focus on social responsibility is crucial for Netflix's sustainable progress and market impression, particularly in the competitive global market, with recent parental leave policies strengthening the bond between employees and the organization. The paper uses the company's actions to provide a comprehensive overview of how CSR can be effectively implemented within a large corporation.

Running head: BUSINESS AND GLOBAL SOCIETY
Business and Global Society
Name of the Student
Name of the University
Author Note

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Executive Summary
The study aims to discuss the effective role of social responsibility as a part of the advanced
strategic program. The social responsibility covers environment, society, polity and economy.
This paper elaborates the importance of economic and social factors on the growth of the
company. The discussion focuses on Netflix which is an online streaming company. Its online
presence is now visible across the globe. On this account, the company needs to follow the
assigned rules and regulations with respect to the countries. This paper has observed that social
responsibility is an important pathway to bring stability in the company’s progress.

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Table of Contents
Introduction......................................................................................................................................2
Discussion........................................................................................................................................2
Changing strategic plan of Netflix.............................................................................................3
Conclusion.......................................................................................................................................5
Reference list...................................................................................................................................6

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Introduction
The objective of this paper is to develop a strategic high-level plan for a company. This
plan considers social responsibility as a part of the company’s strategic plan. Enhancement of the
conservation on sustainability and value chain is another core objective under the strategic value
proposition. Corporate social responsibility is an evolving strategy for the companies. It has been
observed that different organizations set a couple of strategies to improve the ethical aspects of
the commercial work. The corporate social responsibility strategy considers the different
dimensions, like, economic, legal, philanthropic and ethical aspects of the company.
Netflix is the chosen company for this topic of discussion (Grayson & Hodges, 2017).
Netflix is an online streaming service which offers a wide range of movies, TV shows and
documentaries to its customers. The duration of the streaming service is subject to the amount
paid by the customers. In terms of the socio-economics responsibility, the policy overviews the
company’s financial commitments in respect of corporate tax norms. This examines the
company’s vow to the corporate tax payment.
The management attempts to corporate social concerns while developing strategic plans
for the organization. This enhances the sustainability of the organizational growth. In addition to
that, it formulates an effective way out to reduce the wastage improving the recycling strategy.
Recycling program assures the ecological sustainability of the environment (McWilliams, 2015).
It controls the unnecessary exploitation of the economic resources. This can lead to the effective
usage of factors of the production process.

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Discussion
Strategic planning combined with corporate social responsibility forms a management.
This overhauls the social aspects of the activities of the company. The management tries to
maintain a proper balance between society and environment (Radomska, 2015). The wellness of
the community is a great concern for this management. Meanwhile, the company assures the
sustainability in terms of the long-term profit condition. This is an influencing factor to retain the
employee strength in the company.
Changing strategic plan of Netflix
Environmental concerns: This develops a trust as well as raises awareness for the degradation
of the environmental resources. The company participates in the social change movement to
reach the sustainability goal of the economic growth. The major issues like global warming and
deluge fall under this concern (Cheng, Ioannou & Serafeim, 2014). According to a survey,
people favor the company which follows the social responsible norms and regulations. Netflix
can use its social streaming programs to spread environmental awareness across the society. This
growing conscious efforts regarding environment protection from the consumer’s perception is
the key strategy for the corporate organization.
Social responsibility: It refers to the commitment for advancing the employment condition, fair
practice of trade, charitable giving, and appropriate exercise of corporate policies and
development of societal activities (Collins & Junghans, 2015). Gender inequality, disparity in
income growth and women empowerment are the top concerns of this company. Company
should continue its investment process to assist the improvement of the company. The pro-social
initiative needs to be applied by all the corporate organizations to develop a strong impression
for the customers.

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Ethical standard: The proper exercise of ethical standards is the effective way out to improve
the work environment. The developed strategy is conducive in nature for all entities involved in
the organization. Wage level, work security, abiding labor laws and willingness to participate in
the workforce are the key outcomes of the appropriate implementation of the ethical policies.
Having a strong ethical standard, the company can build a strong and effective imprint in the
market. It mitigates the differential treatment towards different types of workers (Baumgartner,
2014). In this case, Netflix should assure the telecasted online programs will not create negative
external impacts on the society. The programs should be telecasted with the aim of providing
social awareness in the society.
Legal standards: This segment overhauls the legal aspect of the organization. Different
countries own different types of legal standards for the company. The company must abide by
the assigned rules and regulations for the organization. This will assuage the complexities related
to political and regional trade issues for the company. This eases the company’s operation for
both domestic and international market. In the context of Netflix, the company is bound to
monitor the national rules and regulation for the online streaming platform. The subjects of the
TV shows, documentaries and films must be developed following the standard regulation of the
country.
Employment laws: In case of Netflix, the company has initiated a family support program under
its social responsibility program. This will provide family assistance in terms of money to the
employees along with their keen members. The company has decided to provide 52 weeks of
parental leave for the employees. Under this leave provision, the parent of first child will be
eligible for this leave policy (Jizi et al., 2014). On the contrary, other tech companies offer leave
of 18 weeks. This will improve the professional relationship between the company and its

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employees. People would like to join the company as it offers promising facility to the
organization.
Wage discrimination: The management of Netflix has also addressed the issues related to wage
discrimination with respect to gender. In this way, the wage structure of the existing employees
can be improved (Wang et al., 2016). This results in the development of the work environment
within the company. The statistics reveal that the average annual salary of the female employees
ranges from $50k to $160k, whereas, $52k to $210 k for the male employees. This disparity in
the wage structure should be abolished as to bring wage equality among the male and female
employees.
Conclusion
In a concluding note, the paper asserts that every company must focus on the social
responsibility program as to attain the viable progress of the company. This assures the improved
work environment condition for the organization. Netflix has been trying to maintain a proper
balance between business expansion and social responsibility since the couple of years. This
social concern supports the company to develop a strong market impression in the global
competitive market. The recent parental leave facility is expected to develop a strong bondage
between the employees and organization.

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Reference list
Baumgartner, R. J. (2014). Managing corporate sustainability and CSR: A conceptual framework
combining values, strategies and instruments contributing to sustainable
development. Corporate Social Responsibility and Environmental Management, 21(5),
258-271.
Cheng, B., Ioannou, I., & Serafeim, G. (2014). Corporate social responsibility and access to
finance. Strategic management journal, 35(1), 1-23.
Collins, D., & Junghans, A. (2015). Sustainable facilities management and green leasing: The
company strategic approach. Procedia Economics and Finance, 21, 128-136.
Grayson, D., & Hodges, A. (2017). Corporate social opportunity!: Seven steps to make
corporate social responsibility work for your business. Routledge.
Jizi, M. I., Salama, A., Dixon, R., & Stratling, R. (2014). Corporate governance and corporate
social responsibility disclosure: Evidence from the US banking sector. Journal of
business ethics, 125(4), 601-615.
McWilliams, A. (2015). Corporate social responsibility. Wiley encyclopedia of management, 1-4.
Radomska, J. (2015). The concept of sustainable strategy implementation. Sustainability, 7(12),
15847-15856.
Wang, H., Tong, L., Takeuchi, R., & George, G. (2016). Corporate social responsibility: An
overview and new research directions: Thematic issue on corporate social responsibility.