Netflix Start-up Analysis: Stakeholders, Values, and Market Change

This presentation provides an analysis of Netflix as a start-up company, addressing key aspects of its business model and strategic approach. It begins by identifying and discussing the key stakeholders involved, including employees, customers, and investors, and examines how their actions influence the start-up's success. The presentation then outlines the core values essential for Netflix to foster a culture of continuous change, such as innovation, transparency, and customer satisfaction, explaining how these values contribute to adapting to market dynamics. Furthermore, it identifies a potential market change that could negatively impact the company and proposes a creative solution to mitigate this risk, justifying the effectiveness of the proposed solution. The analysis is supported by references to academic and professional sources, providing a comprehensive overview of Netflix's journey and strategies.

START-UP COMPANY ANALYSIS

KEY STAKEHOLDERS
The main stakeholders who are involved in the
business are as follows:
• Employees: In this CEO, managers, founders and
all are involved.
• Customers: People who use the services of the
company.
• Investors: partners and stockholders of the
company.

INFLUENCE ON SUCCESS OF START-UP
• Business decisions are affected by their action.
• The quality of the service depends on the manner
operations are carried by stakeholders.
• Helps in the appropriate management of business.
• Investments made by them determine the amount
which can be spent on various activities.
• Level of service consumption determines the success
of company.

CORE VALUES
The main core values which shall be followed by
start-up are:
• Innovation
• Passion
• Transparency
• Customer satisfaction
• Education
• Trust

CONTINUOUS CHANGE CULTURE
The core values will be helping in the continuous
change culture in following ways:
• The new innovations will be attracting more
consumers.
• Satisfied consumers will be accepting the
changes in effective manner.
• Trust developed will help the company in
implementing change adequately.
• Whole community will be benefitted from the
provided knowledge and education.

CHANGE THAT AFFECTS BUSINESS
ADVERSELY
• The company is affected by some changes in adverse
manner and the main among them is customer
attraction towards other offers.
• This affects the business as no one will avail the
service offered by company.
• The new venture will turn into failure.
• There will be loss of money as well as resources
which have been used.

SOLUTION TO THE PROBLEM
The issue of non-acceptance of new service can be
resolved in following ways:
• New services will be offered which are not already
present in the market.
• Provide the services at lower cost than others.
• Introduce some innovations to attract more people.
• Increase the customer base by offering services in
wide scale market.

REFERENCES
• McAlone, N. (2015). The father of ‘disruption’ theory explains why Netflix is the
perfect example – and Uber isn’t. Business Insider. Retrieved from
www.businessinsider.com.au/the-father-of-disruption-theory-explains-why-netflix-i
sthe-perfect-example-and-uber-isnt-2015-11
• Christensen, C., Raynor, M., & McDonald, R. (2015). What is disruptive
innovation? Harvard Business Review. Retrieved from https://
hbr.org/2015/12/what-isdisruptive-innovation
• Davis, C., & Zboralska, E. (2017). Transnational over-the-top media distribution as
a business and policy disruptor: The case of Netflix in Canada. The Journal of
Media Innovations, 4(1), 4-25.
• Bundy, J., Vogel, R. M., & Zachary, M. A. (2018). Organization–stakeholder fit: A
dynamic theory of cooperation, compromise, and conflict between an organization
and its stakeholders. Strategic Management Journal, 39(2), 476-501.
• Antonopoulos, A., Kartsakli, E., Perillo, C., & Verikoukis, C. (2017). Shedding
light on the Internet: Stakeholders and network neutrality. IEEE Communications
Magazine, 55(7), 216-223.