University of Hertfordshire: Netflix Business Strategy Report
VerifiedAdded on 2023/03/29
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Report
AI Summary
This report examines the business strategy of Netflix, focusing on a situation analysis conducted using the SWOT model and the BCG matrix. The analysis highlights Netflix's strengths, such as its first-mover advantage and subscriber growth, while acknowledging weaknesses like the cancellation of Marvel dramas and financial expenditures. Opportunities include business expansion and the production of comic books, whereas threats include increased competition and expenditure rates. The BCG matrix places Netflix in the 'star' segment due to its high market share. The report identifies key problems such as rising expenditures and the Tendo Nagenda deal. Short-term and long-term recommendations include hiring a skilled workforce to manage expenditures and severing the deal with Tendo Nagenda to boost business growth. The report concludes with a brief overview of the models used and the challenges faced, along with recommendations for improvement.
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