Netflix Marketing Report: Market and SWOT Analysis

This report provides an analysis of Netflix's marketing strategies, competitive landscape, and target market. It begins with an overview of the current market situation, followed by an examination of the competitive environment using Porter's Five Forces. The report identifies Netflix's target market and conducts a SWOT analysis to evaluate its strengths, weaknesses, opportunities, and threats. The report highlights Netflix's significant customer base and exclusive content, but also acknowledges its limited customer diversity. The report suggests incorporating traditional and digital marketing strategies to increase sales and expand its customer base. The reference section provides a list of books and journals used for the report.

Marketing Principle

Table of Contents
MAIN BODY..................................................................................................................................3
Current market situation..................................................................................................................3
Competitive environment............................................................................................................3
Target market...............................................................................................................................3
SWOT Analysis...........................................................................................................................3
REFERENCES................................................................................................................................5

MAIN BODY
Current market situation
Competitive environment
Porter five forces
 Threat of new entrance (high)
 Supplier power (low)
 Bargaining power of customers (low)
 Threat of substitute (high)
Netflix provide online video services and is having some of the tough marker competitions like
Amazon prime, YouTube and many other through which market competition is high for Netflix
(Budzinski, Gänßle and Lindstädt, 2020).
Target market
The targeted audience for Netflix will be students and people who like to invest high time in
online activities, thus company tends to provide services such that it is able to attract the targeted
audience for achieving high sales.
SWOT Analysis
Strength-
Netflix is one of the biggest online video streaming platform which is having a high customer
count and because of which it has also achieved an efficient economic growth. Company provide
self-develop web series and movies to customers through which it has achieved high customer
loyalty (Lotz, 2020).
Weakness-
Netflix is one of the online video service platform but still its not being able to achieve a high
customer diversity and with the organizational advertisement is able to limited to social media
market because of which customer count is limited.
Opportunity-

Company can integrate traditional and digital marketing for achieving high sales and also it can
include educational content and other informational source through which it can increase
customer diversity, by which it can achieve high organizational sales.
Threat-
Increasing market competition is a threat to Netflix because if a new entry enters the market
place then its will reduce organizational customer count because of which negative impact on
economic growth will be established.

REFERENCES
Books and Journals
Lotz, A.D., 2020. In between the global and the local: Mapping the geographies of Netflix as a
multinational service. International Journal of Cultural Studies. p.1367877920953166.
Budzinski, O., Gänßle, S. and Lindstädt, N., 2020. The Battle of YouTube, TV and Netflix–An
Empirical Analysis of Competition in Audio-visual Media Markets. TV and Netflix–An
Empirical Analysis of Competition in Audio-visual Media Markets (March 31, 2020).