Network & Content Analysis Proposal: Internet Controversy Analysis

This report presents a network and content analysis proposal focused on understanding and mitigating online controversies, particularly those related to phishing and similar issues affecting brands and online users. It references theories related to social media research and controversy analysis, aiming to identify content types that contribute to online issues. The proposal outlines research questions concerning the effectiveness of network and content analysis in identifying controversial posts, the types of content leading to phishing, and the potential of these analyses to create safer online environments. The methodology emphasizes quantitative data and a positivism research philosophy, utilizing surveys and literature reviews to explore and evaluate the topic effectively. The sampling strategy involves consulting recent literature and conducting surveys to gather relevant opinions and insights.

Running head: NETWORK AND CONTENT ANALYSIS PROPOSAL
NETWORK AND CONTENT ANALYSIS PROPOSAL
Name of the Student
Name of the University
Author Note

1NETWORK AND CONTENT ANALYSIS PROPOSAL
Research Title:
Network and content analysis for online controversies such as Phishing and the spread on similar
issues on the internet.
Basic Research Problem:
The issue that is being considered for the research is online problems such as Phishing
and their impact on organizations such as Google. The internet is a place that gets very heavy
traffic in the present times. This causes significant issues such as posting false or controversial
information on the internet about large brands. This ultimately harms significantly the brand
image of various companies.
Theories:
The theories of Ackland (2013) in regards to how sampling techniques can be used for
social media research have been consulted. Other consulted literatures include Garimella et al.
(2018) work on the social media controversy analysis. The main theory that would be focused
would be related to network and content analysis and their various aspects.
Research Questions:
 Can network and content analysis be used for effectively identifying the posts that cause
controversies such as phishing?
 What are the exact types of content that lead to phishing the online world?

2NETWORK AND CONTENT ANALYSIS PROPOSAL
 Could effective content and network analysis help in eliminating phishing and lead to a
safer online environments for both users and brands?
Methodology:
The methodology that would be used would focus on the usage of quantitative data.
Moreover, focus will be on positivism research philosophy to provide a significant outlook of the
topic. The opinion gathered from the respondents would be used to explore and evaluate the
topic effectively.
Sampling:
The literatures that have been created in the last 5 or 6 years would be consulted. This
would ensure that the relevance of the study is maintained. Survey would be conducted among
30 respondents gathered through non-probability sampling.

3NETWORK AND CONTENT ANALYSIS PROPOSAL
References
Ackland, R. (2013). Web social science: Concepts, data and tools for social scientists in the
digital age. Sage.
Garimella, K., De Francisci Morales, G., Gionis, A., & Mathioudakis, M. (2017, February).
Reducing controversy by connecting opposing views. In Proceedings of the Tenth ACM
International Conference on Web Search and Data Mining (pp. 81-90). ACM.