ICT703: Network Design and Implementation Case Study for PA

This case study examines the network design and implementation for Priority Advertising (PA), an advertising and marketing company in Australia, as they expand their operations to a new five-story building. The report details the network infrastructure required to support PA's five departments: Marketing, Advertising, Graphic Design, Photography, and HR & Accounting. It covers various aspects, including server selection (backup server), network devices (printers, switches, and wireless access points), network topology, and network services (application management, email services, file storage, and IP allocation). The study includes a project proposal, problem statement, objectives, research methodology, project schedule, and a budget summary. It recommends specific hardware, such as Cisco switches and Kyocera printers, and addresses network evaluation and future plans. The case study also includes subnet calculations and a network topology diagram to illustrate the proposed design.

Student Name
Networking
Network Technology and Management
Case Study of Priority Advertising
Institutional Affiliation
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Executive Summary
Priority Advertising is one of the known companies for advertising and marketing in Australia.
The current space of the PA operation is not entirely enough at level 10 and level 11 towers in
the Brisbane Central Business District and thus due to their experience in advertising and
marketing and having some new customers, there is a need for them to enlarge their current
space and go somewhere else where they will operate freely. This report has majored in
highlighting the way the network will be analyzed, designed and implemented on the new
premises. The description has based its arguments on the type of servers to be used, the
variety of network devices to be used by employees ranging from personal computers to
printers and the way such devices will be used in sharing resources across the entire
organization network.
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Table of Contents
Executive Summary...............................................................................................................................2
List of Figures.........................................................................................................................................4
List of Tables...........................................................................................................................................4
Introduction..............................................................................................................................................5
Project Proposal.....................................................................................................................................5
Problem Statement.................................................................................................................................5
Objectives of Priority Advertising......................................................................................................5
Research Methodology.........................................................................................................................6
Project Schedule.....................................................................................................................................6
Graphic Production Department.....................................................................................................7
Film Production Department............................................................................................................8
Data Center Department....................................................................................................................9
Printers..................................................................................................................................................9
Switches..............................................................................................................................................11
Server..................................................................................................................................................13
Network Services..................................................................................................................................15
Application Management................................................................................................................16
Email Services...................................................................................................................................16
File Storage........................................................................................................................................16
Internet Protocol Allocation...........................................................................................................17
Network Evaluation Plan Form..........................................................................................................17
Network Address and Subnetting.....................................................................................................17
Budget Summary..................................................................................................................................19
Future Plans...........................................................................................................................................19
Conclusions...........................................................................................................................................19
List of References................................................................................................................................21
Appendix A: Subnet Calculations.....................................................................................................23
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List of Figures
Figure 1 Taskalfa Kyocera 8052ci..............................................................................................11
Figure 2 Kyocera ECOSYS M8124cidn.....................................................................................12
Figure 3 Cisco Network Convergence System 5500 Series.......................................................13
Figure 4 Cisco Switch MS225-48...............................................................................................13
Figure 5 Small Business 100 Series..........................................................................................14
Figure 6 Backup Server............................................................................................................. 15
Figure 7 3-Layered Hierarchical Architecture.............................................................................16
Figure 8 Network Topology Diagram.........................................................................................17
List of Tables
Table 1 Project Timeline Schedule..............................................................................................7
Table 2 Table of a timeline schedule...........................................................................................7
Table 3 Graphical production Department...................................................................................9
Table 4 film Production Department.............................................................................................9
Table 5 Data Center Specifications............................................................................................10
Table 6 Internet Service Providers.............................................................................................18
Table 7 form of network evaluation and planning.......................................................................19
Table 8 network subnet............................................................................................................. 19
Table 9 Internet Protocol Addressing Table...............................................................................20
Table 10 Budget Summary........................................................................................................21
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Introduction
The overall performance of an organization is said to be effective by increasing productivity by
having quality network designs that work together with the network devices, which are of high
quality and thus benefiting the organizations in so many ways (Merisa, 2017). The selected
topology of the network will profoundly affect the availability, reliability, and performance of the
entire system. In this case, if the chosen topology is not the appropriate one to be used for
implementation, then we may expect to have a network that fails in ensuring that the systems
are well distributed and that the two features reliability and availability are well met in all ways
(Bird, 2010).
The current space of Priority Advertising (PA) for operation is not entirely enough at level 10
and level 11 towers in Brisbane Central Business District and thus due to their experience in
advertising and marketing and having many new customers there is need for them to enlarge
their current space and go somewhere else where they will operate freely .
Project Proposal
The proposal for the project is comprehensive in the manner that they are dealing with a lot of
pieces of equipment. In this case, since the company needs to move into a five-story building,
the first idea is how a network design was to be implemented so that they can share data all
through the five departments, namely Marketing, Advertising, Graphic Design, Photography,
and HR & Accounting. In this case, we need a comprehensive report indicating all the network
types of equipment that will handle all the network bandwidth and staff without problems in all
aspects. PA is a company that is willing to spend they avoid network failures in the future and
thus creating an environment that will make working easy and much more lifting their objectives
and standards of work.
Problem Statement
The issue explanation that should unravel in this report is that Priority Advertising (PA) is
moving to another office in Brisbane, which has five-stories located in Brisbane Suburbs. There
are a few undertakings that will be related to the relocation of the organization to the new
premises, for example, the plan and execution of the system foundation and how it will serve the
whole association without issues and meeting every one of their goals.
Objectives of Priority Advertising
The idea here is explaining some of the goals and objectives that Priority Advertising needs to
look upon so that it can have an excellent and smooth network design in all aspects. This
sharing goes hand in hand, ranging from information sharing as well as transmission of data
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from any location on the specified network. Some of the significant PA objectives are as shown
below.
 The proposed network infrastructure should enable the employee to communicate
effectively.
 All employees should use the proposed computer system without difficulties.
 There will be a need to buy at least three printers.
 The networking devices need for the network installation to be purchased should be only
used in the implementation of the network proposed.
Research Methodology
This system is involving as it will require the involvement of the management and all the
significant stakeholders using the network system when planning the layout of the network in
the new building at Brisbane CBD. In this aspect, the project will work well by being divided into
different modules, such as creating it from scratch by the use of a waterfall Software
development Lifecycle.
Project Schedule
Table 1 Project Timeline Schedule
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Table 2 Table of a timeline schedule
Graphic Production Department
In this department, high processing devices are required so that the visual production of such
graphics will be of high resolution. As explained in the case study, Priority advertising is a
company that deals with the advertising of bulky of information, and thus, there is a need for the
system that will be selected to be that one which will meet the required requirements such as
the one listed below.
 The memory storage
 Hard disk storage
 Number of USB ports
 The Video Card put in place
 Sound card
 Printers
 Speakers
The following are some of the components which may be involved in this department and the
minimum specifications as well as a recommendation, as explained in the table below. The
following devices need to be installed in Brisbane as well as Sydney Cities in PA offices.
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Table 3 Graphical production Department
Film Production Department
Table 4 film Production Department
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Data Center Department
Table 5 Data Center Specifications
Printers
In any organization with regards to printing at that point, there is no compromisation, this
because its done on a regular schedule, and along these lines, there will be an added
requirement for Priority Advertising to have a multifunctional printer which will have the option to
play out all the particular undertakings without specialized issues in all habits. The augmentation
with number of customers cooperating with PA has driven them to relocate from their old office
to a bigger office, and since they will be required to employ more individuals at that point there
will have to buy quality and hardcore multifunctional printers, for example, Kyocera Taskalfa
8052ci which is a multi-useful and multipurpose printer.
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Figure 1 Taskalfa Kyocera 8052ci
Kyocera Taskalfa 8052ci is capable of doing duplex scanning and printing, and at the same
time, it helps in improving the workflow as expected. It comes offers specifications of MFP,
which is uncompromising. It has a speed of printing of about 80 A4 or A3 per minute, may it be
colored or not colored. It can offer a maximum of about 7650 sheets incapacity. This printer
performance is very high, and it's secured with about 8GB storage in for SSD and about 320 GB
of HDD, thus enabling that it can be able to handle the printing speed and processes, especially
when one is printing images with high resolutions.
The managers in Brisbane will need a small printer that will meet the needs of the office as
recommended. The printer that will boost their work is that which can print coloring pages can
do printing, scanning, and at the same time, photocopy documents. The other requirements that
should be available is that one which allows the manager to print double-sided pages and of
which the quality is very high (kyocera, 2017). The printer which will serve best in this field is
Kyocera ECOSYS M8124cidn, which can print up 24 pages per minute. It is highly
recommended in terms of power consumption as it saves energy and thus its components,
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which are a long life, which is known for providing efficiency and reliability, which is
unprecedented.
Figure 2 Kyocera ECOSYS M8124cidn
Switches
The exhibition of the system will incredibly rely upon the system gadgets kind, types and quality
being utilized in the connectivities. At the point when the gadgets of the system are excellent,
and of high caliber, there is a desire to expand the general execution and business profitability.
Cisco Network Convergence System 5000 Series was recommended to priority Advertising as
the appropriate switch. This course is exceptionally keen on the way that it can distinguish and
channel anything suspicious from the traffic that gets in or leave the system by either permitting
or blocking it before it enters the inner system (Cisco, 2016).
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Figure 3 Cisco Network Convergence System 5500 Series
The Cisco Meraki MS225-48 switch is recommended to the management of PA when setting up
the network. This switch is used because it has about 48 ports that use crossover connections.
It also has features such as Auto-MDIX, thus supporting all the Base Ethernet Connections
(Cisco 2018).
Figure 4 Cisco Switch MS225-48
 It applies 802.3 security standards and can be used in supporting the power over the
Ethernet within its 48 ports Dalal, (2014).
 Another feature of this switch is that it’s maybe used in supporting remote management
through the dashboard of Meraki, which is known for being user-friendly and much more
very efficient when it comes easy to use.
 There are other features such as dynamic host configuration protocol (DHCP),
hostnames, which can be applied fingerprinting, remote diagnostics, and notification
alerts, which are done via the email and the SMS.
 The above feature helps in ensuring that there is a high performance of the network
through which the flow can control support and thus helping in the switching capacity.
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WAP (Wireless Access point passageways) can be utilized in encouraging the association of
remote associations with the gadgets of the representatives, for example, cell phones, PCs, and
tablets among others. For this situation, since PA has restricted assets and compelled
spending, it will be prescribed for them to utilize the Cisco Business 100 Series.
Figure 5 Small Business 100 Series
Cisco Business 100 series WAP establishment is simple as the arrangement wizards for
reconciliations, and electronic arrangement natural is as of now designed for you. It has an
extremely rapid association as it utilizes the security principles of about 802.11ac/n which may
help in improving the range and the profitability.
Server
In this case, the backup server is required by PA, especially in situations where there are
problems and thus needing them to easily access the site's storage when they need to access
such information (Singh, 2014). The film and graphic department is a field that requires a lot of
room and space as every day; they must capture and store all that they have obtained.
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Figure 6 Backup Server
This server used for backup is used because it can hold up to about 200 terabytes, which is
usually used by many film crews as a source of backup. This backup server is not always
applied immediately, but in case of errors or faults, it will be applied in the future when some file
misses due to system failures. The Admin can only access the backup server and incase the
employees will need access, and then the admin has to give them the rights with close
supervision to what they are doing. The three-layered hierarchical design will be appropriate for
this system in that it will help devices to perform effectively. This model ensures that the network
is divided into three significant layers namely
Figure 7 3-Layered Hierarchical Architecture
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Some of the benefits that will be associated with network design models are such as scalability,
redundancy, performance, security, and manageability. The conveyance layer is utilized for
amassing the information from the entrance layer. The center layer is in charge of the fast which
is utilized in exchanging the systems. This layer is the one that has various switches that are
utilized for offering high data transmission. The accompanying figure demonstrates an example
of what is standard in the system topology of PA.
Figure 8 Network Topology Diagram
Network Services
At the point when a system is set, the following stage is to get a web association. The
organization needs to choose the best supplier who will give them the best administrations by
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thinking about their set spending plans and in this way, helping them in deciding the exhibition
of the overall system as far as the speed of the system. The network Access’ supplier ought to
be in a situation to help with guaranteeing that there is high accessibility that there will be
constantly insignificant or at no instances of personal time experienced in the association
concerning the web.
ISP Features Cost ($)
 Modem fee of about $150
 Activation and installation fee of
$200
 Broadband is unlimited
$250
 Internet speed is premium
 A subscription fee of about 200$
which reduces up to $0 after three
years
$79
Table 6 Internet Service Providers
Network Management
Priority Advertising can apply some services which will help in increasing the productivity of the
organization internally. Some of the services are explained below.
Application Management
This is a service that uses the application server device in offering the management and
centralization of the application in the administration (Bradford, 2014).
Email Services.
This service uses the mail server in sending and receiving emails in Priority Advertising
Company. The idea that Priority Advertising has sales, marketing, and advertising departments,
there is an expectation of emails to be sent and received across all the departments.
File Storage
This is a service that uses the file server, which has centralized storage, which is used for
sharing the files and ensuring all the staff has access to complete and update the data at all
times.
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Internet Protocol Allocation
This is a service that uses a dynamic host configuration protocol in the allocation of IP
addresses to the users thus dynamically enabling them to access the internet and other
resources used in the network.
Network Evaluation Plan Form
Table 7 form of network evaluation and planning
Network Address and Subnetting
Table 8 network subnet
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Table 9 Internet Protocol Addressing Table
There are so many situations when the company may opt to use both the public and the
private IP as it enhances the security of the network as it shields the individual access of the IP
from the outsiders. People will only see the public IP when devices are connected to the internet
and cannot use it to trace the private IP, thus making the network more secure (Yang, 2014).
This will help PA maintain data security and ensure that unauthorized users from external
networks do not access them (Kaabouch, 2014). Thus, Priority Advertising should use both
private and public IPs to make the system more secure and prevent external attackers such as
hackers from gaining access to the internal network.
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Budget Summary
Table 10 Budget Summary
Future Plans
The growth of PA in the next ten years is expected to be rapid in the next five years, and thus
the predicted network design is required to cater to the concept of flexibility that will help in
allowing future extensibility and scalability. As the network will be increasing; thus, the proposed
network design should be set in a manner where it will accommodate all the users without
affecting the network infrastructure and performance. If PA would consider the proposed plan,
then it will have the benefit of extending its network quickly if there if need be.
Conclusions
Based on the justifications given and provided, it will be suitable for PA to adopt the design
which has been proposed and the network infrastructure to the Brisbane New building. The
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performance of the network will entirely depend on the network choice, cables used and the ISP
vendor. Several key network determinants help in designing a quality network with excellent
performance overall such as reliability, Extensibility, availability, and security. Based on the
mentioned determinants, the discussed and proposed network devices will help in ensuring that
the requirements of PA are met.
List of References
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Bird, H., 2010. ICT Pearson Introduction. Network components and the associated devices,
3(1), pp. 12-19.
Bradford, R.M., Daugherty, G.W., Ghoshdastidar, K. and Le, H.N., Rockwell Collins Inc,
2014. System and method for a priori scheduling of network services. U.S. Patent 8,832,302.
Cisco, 2016. Cisco Network Convergence System 5500 Series. [Online]
Available at: https://www.cisco.com/c/en/us/products/routers/network-convergence-system-
5500-series/index.html [Accessed 05 October 2019].
Cisco, 2018. Cloud scale for metro aggregation and data center networks. [Online]
Available at: https://www.cisco.com/c/en/us/products/routers/network-convergence-system-
5000-series/index.html [Accessed 05 october 2019].
Dalal, A., Min-Ken, L.A.I. and Bhardwaj, A., VMware Inc, 2014. Management and
implementation of enclosed local networks in a virtual lab. U.S. Patent 8,838,756.
Gorges, l., 2017. Communications and Networking. Algorithms of Network survival, 1(1), pp. 2-
16.
Kaabouch, N. ed., 2014. Handbook of Research on Software-Defined and Cognitive Radio
Technologies for Dynamic Spectrum Management. IGI global.
Kuipers, H., 2016. Computer applications Journal. Designing and implementing the firewall
system, 4(1), pp. 12-18.
Kyocera, 2017. ECOSYS M8124cidn. [Online] Available at
https://www.kyoceradocumentsolutions.co.za/index/products/product/ecosysm8124cidn.html
[Accessed 05 October 2019].
Kyocera, 2018. TASKalfa 8052ci. [Online] Available at:
https://www.kyoceradocumentsolutions.co.za/index/products/product/taskalfa8052ci.html
[Accessed 05 October 2019].
Merisa, B., 2017. Puget Systems. [Online]
Available at: www.pugetsystems.com/labs/articles/Specs-Explained-Video-Card-463
[Accessed 05 October 2019].
Shin, Z., 2010. IEEE/ACM Transactions on Networking. Cooperative Carrier Signaling:
Harmonizing Coexisting WPAN and WLAN Devices., 20(3), pp. 400-429.
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Singh, D., Tripathi, G. and Jara, A.J., 2014, March. A survey of Internet-of-Things: Future vision,
architecture, challenges and services. In 2014 IEEE world forum on Internet of Things (WF-
IoT) (pp. 287-292). IEEE.
Yang, W., 2014. Technology Analysis & Strategic Management. Technological position in
alliances network., 26(6), pp. 26-29.
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Appendix A: Subnet Calculations
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