Neuromarketing and Cultural Diversity in the World Expo: A Report

This report investigates the application of neuromarketing within the context of the World Expo, a global event held every five years. It explores the intersection of neuroscience and marketing, examining how techniques like fMRI and EEG can be used to understand consumer behavior and preferences. The study delves into the ethical considerations of neuromarketing and its impact on diverse cultural backgrounds, specifically analyzing how cultural diversity influences responses to advertising and marketing stimuli. The research aims to determine if neuromarketing can be applied ethically to attract a broader audience, considering the five senses and the influence of subconscious processes. The report reviews literature on neuromarketing techniques, cultural diversity, and ethical considerations, culminating in a conceptual model. The research methodology includes an analysis of previous World Expo advertising, examining the relationship between neuromarketing techniques and cultural backgrounds. The overall goal is to assess neuromarketing's potential for enhancing marketing strategies and achieving worldwide brand recognition within the World Expo framework.