This report presents a comprehensive business plan for Coffee Connections, a new coffee shop venture in the UK. The report begins with an introduction to the venture, emphasizing its aim to provide a social space with various coffee options. Part 1 focuses on investigating the new venture, identifying the target market (youth) and conducting a competitive analysis using Porter's Five Forces. It also discusses the tangible (finance, human resources, physical resources) and intangible (patent, trademark, domain name) resources required. Furthermore, it includes a detailed business proposal with an executive summary, company description, market analysis (SWOT), financial projections, and benchmarking. Part 2 delves into the skills required for starting a new venture, like financial and time management. It also covers promotional activities for pre- and post-launch phases, develops a monthly cash budget, and suggests an appropriate legal form for the business. The report concludes by highlighting key takeaways and providing references. The report is designed to provide a detailed overview of launching a new coffee shop business, including market analysis, resource management, and business planning.
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