Business Report: Analyzing the New Costa Way Startup Opportunity

This report analyzes the 'New Costa Way,' a startup concept focused on providing premium coffee drinks and a unique customer experience. It presents the rationale for the business as an investable, profitable, and lean entrepreneurial opportunity, emphasizing its appeal to parents and its accessibility for disabled individuals. The report includes a detailed Value Proposition Canvas, outlining customer profiles, needs, fears, and the value map of products, services, benefits, and features. It also provides an Outline Business Model Canvas, covering key partners, activities, resources, value proposition, customer relationships, channels, segments, cost structure, and revenue streams. The report further details the Pivot Business Research and Data Gathering Plan, including product, marketing, customer, technology, and competitor pivots. The conclusion highlights the potential of the business to establish itself and boost sales through its unique offerings and services.

ENTREPRENEURSHIP
DEVELOPMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Reason why this is an investable profitable and “lean” entrepreneurial opportunity..................1
Detailed Value Proposition Canvas.............................................................................................1
Outline Business Model Canvas..................................................................................................2
Pivot Business Research and Data Gathering Plan......................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
The new costa way is new start-up idea whose main focus is to provide their customers with
premium coffee drinks and provide them with a new Costa experience where parents can leave
their kids at children corner and enjoy their drinks or disabled people will get a helping hand
where of staff members in order to enter into the premises.
MAIN BODY
Reason why this is an investable profitable and “lean” entrepreneurial opportunity
It is a lean entrepreneurial opportunity it is one of the most prominent desire of parents
where they can engage their kids into something and can enjoy their quality time as well as
watch their kinds simultaneously. The main basic idea behind the start-up will help them in
fulfilling their customers desires according to the market requirement (Ghezzi, 2019). This
opportunity makes this start-up idea an investable and profitable project as coffee is one of the
most prominent desire of people who wants to spend some quality time with each other or wants
to have a conversation. Availability of premium coffee drinks with a new experience is another
reason which makes is a profitable investable business. People with any kind of disability need
not to think twice before arriving to this place a there will always be availability of staff
members will help them to enter into the premises. Another reason because of this which this
start-up idea becomes a lean entrepreneurial opportunity is that they have complete information
about who will be their customers and who they will entertain them or fulfil their needs, desires
and requirements. This will help them to attract more and more customers. So, it can be said that
their knowledge about their customer interest, required products and additional facilities
requirement fulfilment will help them in starting a profitable business.
Detailed Value Proposition Canvas
Coffee is one of the most popular and desired beverages liked by most of the people today.
Caffeine lovers loves to engage themselves and enjoy their coffee. So according to the ideal of
start-up value chain proportion canvas of this entrepreneurial opportunity is as follows:
Customer profile
 Basic needs of customers: Royal environment, availability of different variety of coffee with
delicious taste, can enjoy their coffee by engaging their kids nearby where their kids will be
taken care off.
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 Basic needs of customers are: Royal ambiance, good and quality service, quantity product
with quality and availability of required services such as helping had for disabled people.
 Basic fear of customers are: gap in order and serving time, well manner and helping staff
members, meet expected taste standards.
Value map
 Products and services:
 Availability of different variety of premium coffee drinks.
 Target customers are of age group 20 years to 45 years.
 It is quite different from other competitor’s coffee shops as The new costa way provides
kids corner, services for disabled people.
 Benefits:
 Large variety of coffee drinks available.
 Decoration and environment is as per the needs of the customers.
 Availability of various kinds of combos
 Features:
 Goof interaction with the customers
 Provide free kids corner with coffee drinks in order to gain customer satisfaction.
Outline Business Model Canvas
 Key partners: None till now
 Key activities: Wide variety of availability of Coffee drinks, kids’ corner with various kinds
of entertainment sources, availability of resources helpful for disabled people.
 Key resources: Key resources available and required for the start-up are: finance or investors,
Human resources for products and services, other facilities such as kids corner, required
coffee accessories and equipment’s (Di Muro and Turner, 2018).
 Value proposition: Availability of premium coffee drinks, availability of kid’s corner where
customer’s kids will be entertained free of cost.
 Customer relationship: Relationship with customers will be friendly and helpful. Customers
will be provided with fast and efficient service. Personal and kind attention will be provided
to the kids.
 Channels: the main channel where the new costa way will be available is their coffee shop.
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 Customer segments: main customer segment is young or middle-aged adults. All kinds of
coffee lovers or people who want to spend quality time with their family members without
any disturbance from their kids or people who loves coffee drinks and like to try to taste
various other kids of coffee drinks.
 Cost structure: main ingredients of coffee, equipment’s, salaries of staff members, Shop rent,
Coffee Shop maintenance and other resources cost such as Coffee mugs etc.
 Revenue stream: Main revenue stream through which ‘The New Costa Way’ will make profit
is through Premium coffee drinks or through parcel facility.
Pivot Business Research and Data Gathering Plan
After doing a market research pivot Business research is as follows:
 Product pivot: all kinds of premium coffee drinks will be made available to the customers
with fast and proper service. Additional facilities available for the customers will also help
the business to boost its sales.
 Marketing pivot: Initial marketing of products will be done in local areas only through online
marking, social media marketing, pamphlet distribution etc. So, that customers can get to
know about their products. Other than this advertisement through newspaper will also be
done so that people can get to know about this business.
 Customer pivot: The main customers of this business are either young adults or middle-aged
adults who loves coffee or likes to try new coffee related products.
 Technology Pivot: Wi-Fi facilities will be provided to the customers; customers will be able
order their products according to their convenience.
 Competitors pivot: the main competitors of ‘The new costa way’ are already established
Coffee business such as: Starbucks, CCD etc. But out business has given a new direction to
this business-like facility for disabled people, new way of entertaining customers and their
kids.
CONCLUSION
From the above assignment it has been concluded that ‘The New Costa Way’ is a profitable
business with new and additional services that are provided to their customers and wide variety
of premium coffee drinks can help the business to establish itself and boost their sales.
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REFERENCES
Books and Journals
Di Muro, P. and Turner, J.R., 2018. Entrepreneurial opportunity pursuit through business model
transformation: a project perspective. International Journal of Project
Management. 36(7). pp.968-979.
Ghezzi, A., 2019. Digital startups and the adoption and implementation of Lean Startup
Approaches: Effectuation, Bricolage and Opportunity Creation in practice. Technological
Forecasting and Social Change. 146. pp.945-960.
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