Pearson BTEC Level 5 HND Business Strategy Report: New Look

This report provides a comprehensive analysis of New Look's business strategy. It begins with an executive summary and table of contents, followed by an introduction outlining the importance of environmental and internal analysis for business success. The report then delves into a PESTLE analysis of the UK market, examining political, economic, social, technological, environmental, and legal factors. An organizational audit using SWOT analysis identifies the company's strengths, weaknesses, opportunities, and threats. Further analysis includes VRIO analysis of strategic capabilities, an evaluation of the internal environment using McKinsey's 7S framework, and an application of Porter's Five Forces model. The report also analyzes competitive advantage using the Ansoff Matrix, interprets strategic planning with Porter's Generic Strategies and Bowman's Strategy Clock, and recommends growth strategies. Finally, it presents a strategic management plan and compares New Look with competitors, concluding with recommendations and a reference list.