New Media Literacy Assignment Solution for SEE3045 Course

This assignment solution for SEE3045, a New Media Literacy course, addresses key concepts in marketing and communication. Section 1 contrasts advertising and public relations, proposing strategies for a new energy drink launch. Section 2 provides interview questions based on different types, tailored for an interview with Rihanna. Section 3 tackles crisis communication, analyzing a nightclub scenario involving a death due to alcohol poisoning, determining if it's a sudden or smoldering crisis, and providing a press statement with risk mitigation steps. Section 4 focuses on crafting a press release for a new sports bar, and Section 5 offers a course reflection, summarizing learned concepts and offering suggestions for improvement. This comprehensive solution showcases understanding of media literacy principles and practical application in various business scenarios.