New Media Literacy Assignment: Advertising & PR Analysis

This assignment solution addresses various aspects of new media literacy, including advertising and public relations strategies for a new energy drink company, interview questions for a celebrity interview, and crisis communication strategies for a nightclub facing a tragic event. The solution also includes a press release for a new sports bar and a course reflection. The assignment requires application of marketing principles and effective communication skills, covering topics such as brand awareness, interview techniques, crisis management, and press release writing. The solution provides detailed responses to each section of the assignment, demonstrating an understanding of the concepts and their practical application in real-world scenarios. This document is designed to assist students in understanding and completing their new media literacy assignments, covering key aspects of marketing, communication, and public relations.

SEE3045 – New Media Literacy
Requirements:
 Assignment must be completed using provided template and be free of grammatical errors
 Save assignment as a Word Document
Section 1 – Advertising vs. Public Relations (4 Points)
Scenario: You are the CEO of a “Rush” a new energy drink company that is looking to penetrate the
saturated energy drink market. You need to build a campaign to create awareness for your brand.
Please provide two examples of advertising and two examples of public relations you will use in your
campaign to create awareness for your brand.
Provide Answer Below__________________________________________________________________

Section 2 – Interview Questions (4 Points)
Scenario: You are the host of “60 Minutes” and have an exclusive interview with Rihanna. Based on the
seven types of interview questions discussed in class, create seven interview questions (one of each
type) and identify the type of question. For instance, “Rihanna, what current projects are you working
on?” – Open-ended Question
Provide Answer Below__________________________________________________________________
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Section 3 – Crisis Communications (5 Points)
Scenario: You are the owner “Rome” a hot nightclub in New York City. Late last night, “Holly” was
celebrating her 21st birthday at Rome. Unfortunately this milestone event turned tragic. Holly was
found dead the next morning in her bed due to alcohol poisoning. Your establishment was the last
venue she was served at and Holly’s parents want answers and even worse a lawsuit is inevitable. As
the owner and spokesperson of Rome, you need to get out ahead of this and make a statement to the
press. In no more than two paragraphs, determine if this was a “sudden” or “smoldering” crisis and
provide your justification. Then create a statement to the press and identify three steps you will take
to address the risks and with the hopes of protecting your public image.
Provide Answer Below__________________________________________________________________

Section 4 – Press Release (6 Points)
Scenario: You are an entrepreneur who is opening up a new sports bar in downtown Providence. Using
the 8 Key Points, write a press release announcing this exciting new development. Feel free to make up
information as necessary (including name of establishment)!
Provide Answer Below__________________________________________________________________

Section 5 – Course Reflection (1 Point)
In one paragraph or less, please explain what you learned in the course. Please be sure to include the
following: What did you like or dislike about the course? Any suggestions for improvement?
Provide Answer Below__________________________________________________________________