New Product Development: Analysis of Aviation Industry and Marketing

This report examines the new product development process within the aviation industry, focusing on a case study involving an inflatable travel cushion. The analysis includes the stages of product development, from idea generation to test marketing, emphasizing the importance of marketing mix strategies (4Ps). The report also covers idea screening, customer preference, and willingness to use the product, business analysis, and market surveys. References to relevant books and journals support the analysis, providing insights into marketing mix effects on patronage and customer loyalty in social commerce. This analysis provides a comprehensive overview of the product development lifecycle within the aviation sector, highlighting key considerations for successful product launches and market penetration.

New product and service
development- European aviation
related sector

Table of Contents
Overview................................................................................................................................2
REFERENCES...........................................................................................................................3

Overview
The chosen organization for this study is Blue Air who deal at aviation industry and the new product
is inflatable Travel cushion.
New product development process:
 Idea generation: In aviation industry, the new product will help to provide the best facility to
customers by altering the offered product.
 Idea screening: there are many product and to select the best out of many is difficult, but
offering inflatable product to their customer is the best innovative idea.
 Testing: There is a need to test the concept that the idea is worth or not. For that preference
and willingness to use the facility is evaluated.
 Marketing strategy: In this, marketing mix of 4P’s will be used.
 Business analysis: After deciding the product, management has to evaluate the feasibility of
a product by estimating sales and also conduct market surveys.
 Test marketing: A last stage in which the company offered the new product in market with
an aim to increase the overall sales.

REFERENCES
Books and Journals
Blut, M., Teller, C. and Floh, A., 2018. Testing retail marketing-mix effects on patronage: A meta-
analysis. Journal of Retailing. 94(2). pp.113-135.
Wu, Y.L. and Li, E.Y., 2018. Marketing mix, customer value, and customer loyalty in social
commerce. Internet Research.