Evaluation of New Product Development (NPD) Practice in Apple Inc.

This report evaluates Apple Inc.'s New Product Development (NPD) practices, highlighting the company's strategic use of product placement, positive media buzz, and a Unique Value Proposition (UVP) to maintain a competitive advantage. It emphasizes the importance of understanding customer needs, market share, and the competitive environment in the NPD process. The report outlines an eight-step NPD framework, including idea generation, product development, and test marketing. Recommendations for Apple include addressing issues in rapid product innovation, automating production, and fostering strong distributor relationships. The analysis concludes that by leveraging strengths and addressing weaknesses, Apple can enhance its market position and continue to meet customer demands effectively. Desklib provides access to similar solved assignments and resources for students.

Running head: NPD PRACTICE IN APPLE INC
Evaluation of New Product Development Practice in Apple Inc.
Name of the Student
Name of the University
Author’s Note:

1NPD PRACTICE IN APPLE
Personal Reflection
Apple Organization is known to be American manufacturer of system of computer
system and software. I have analysed that it was first successful system which is popular for
geographical user interface. The headquarter of the organization is located in California. I have
learned that Apple makes use of two kind of strategies that is product placement and positive
buzz due to review of media (Filieri, 2013). I have learned that overall dropping price can easily
result in lead race of the bottom. Apple makes use of UVP (Unique Value Proposition) which is
completely design in beautiful way that works through the social media. It is mainly needed for
competitive advantage for this organization and its market share. I have concluded that apple has
a clear understanding of the technology which is the main reason behind the overwhelming of
customer. There are large number of niches and industries. It can create huge number of
confusion in the present marketing mix (Hakansson, 2015). Apple can keep the whole thing very
much simple and their customer tend to love it by providing a loyalty and market share that is
unprecedented.
I have concluded that New Product Development (NPD) is all about bringing required
products in the present market. Organization like Apple need to engage the overall process that
bring effective changes and overall alternation in the preference of customer. Development of
technology and increase in overall competition and other kind of reason that can bring huge
number of required changes in the present organization. NPD needs to have a much better
understanding of the present need of the customer, share in the market and current competitive
environment.
The point can be concluded that new product development framework in the organization
(Apple) comes up with eight steps. Generation of idea is known to be first and foremost step in

2NPD PRACTICE IN APPLE
the NPD steps. New kind of steps are being completely generated by proper research and finding
the required customer need (Leenders & Dolfsma, 2016). I have learned that proper idea is being
generated and selected. It is known to be as one of the vital step for having an idea that can avoid
the failure of product. The whole idea of concept of looking for required products is all about
understanding the need of customer that is not being met. The point needs to be taken into that
development of product is an important step which is needed for decision making for introducing
new products in the market. In NPD, Test marketing can be stated as the production of new kind
of products in both smaller market. It mainly ensures that the successful product is mainly there
for getting high scale of market.
The point can be concluded that Apple organization needs to remove all the complexities
and weakness that is the main barrier for overall growth and development. Organization need to
make use of strength for exploiting the overall opportunity like expanding distribution of
network. It is all about analysing for getting competitive advantage which is seen after
development (Luzzini et al., 2015). They are mainly focusing on the overall development of
competitive advantage and development of Mac OS. It is merely done as the due to rapid
procedure of innovation and building better image of brand. The whole point is getting things
done so that various kind of problem are encountered as a result of customer dissatisfaction and
proper marketing and strategy of business.
In the beginning step the very first recommendation is all about address the various kind
of issues in Apple. It is required for rapid innovation of product which is needed for analysing
the overall demand of customer (Marmier, Gourc & Laarz, 2013). It can be stated as the method
of identifying the need of customer and dealing with high demand products. The second

3NPD PRACTICE IN APPLE
parameter that needs to take into account is all about addressing the new development of product
which is possible due to automation of the given production.
I have come to the point that Apple needs to create healthy relationship with distributors
by which they can development of successful partnership with distributors comes of product
(Mousavi et al., 2013). The overall market can be improvement if Apple will look for overall
recommendation with respect to NPD.

4NPD PRACTICE IN APPLE
References
Filieri, R. (2013). Consumer co-creation and new product development: a case study in the food
industry. Marketing Intelligence & Planning, 31(1), 40-53.
Hakansson, H. (2015). Industrial Technological Development (Routledge Revivals): A Network
Approach. Routledge.
Leenders, R. T., & Dolfsma, W. A. (2016). Social networks for innovation and new product
development. Journal of Product Innovation Management, 33(2), 123-131.
Luzzini, D., Amann, M., Caniato, F., Essig, M., & Ronchi, S. (2015). The path of innovation:
purchasing and supplier involvement into new product development. Industrial
Marketing Management, 47, 109-120.
Marmier, F., Gourc, D., & Laarz, F. (2013). A risk oriented model to assess strategic decisions in
new product development projects. Decision Support Systems, 56, 74-82.
Mousavi, S. M., Tavakkoli-Moghaddam, R., Vahdani, B., Hashemi, H., & Sanjari, M. J. (2013).
A new support vector model-based imperialist competitive algorithm for time estimation
in new product development projects. Robotics and Computer-Integrated
Manufacturing, 29(1), 157-168.