New Product Development: Firm Productivity and Blow Straws Case Study

This report presents a case study on the new product development of Blow Straws, focusing on evaluating the new product idea for firm productivity and profitability. The research delves into the process of new product development, examining the business model used and the challenges encountered. The literature review explores themes such as new product development ideas, the examination of business models, and the challenges faced in new product development, drawing on various scholarly sources. The methodology outlines the research approach, while the data analysis and interpretation section provides insights into the findings. The report also addresses the industry context, highlighting the environmental impact of plastic and the shift towards eco-friendly alternatives like bamboo straws. The study aims to identify the new business development process for bamboo straws, analyze business resources and suppliers, and assess the impact of challenges on growth and development. The report emphasizes the importance of understanding customer needs, market competitiveness, and the role of stakeholders in new product development. The conclusion summarizes the key findings and implications of the research.

New product development

Contents
INTRODUCTION...........................................................................................................................3
LITERATURE REVIEW................................................................................................................5
Theme 1 New product development idea....................................................................................5
Theme 2 Examination of business model....................................................................................7
Theme 3 Challenges faced by new product development...........................................................9
RESEARCH METHODOLOGY..................................................................................................10
DATA ANALYSIS AND INTERPREATATION........................................................................14
CONCLUSION..............................................................................................................................29
REFERENCES..............................................................................................................................30
Questionnaire.................................................................................................................................32

INTRODUCTION
In present times, sustainability has become a major concern for people as well as companies.
This is because with rise in pollution and greenhouse gases there is increase in global warming
due to which many issues are being faced. It has resulted in bringing drastic change in
environment and temperature. Thus, government and industries are focusing on sustainability in
order to maintain ecosystem and protect environment (Iqbal, and Suzianti, 2020). So, they have
started manufacturing eco-friendly products so that there is no impact on environment. Besides
that, resources are utilized in efficient way so that there is less harm on environment. Along with
that, globalization has benefited as well in expansion of businesses in various markets. It has
provided a platform by which organization is able to attract more customers.
Furthermore, many businesses and start-ups are focusing on developing new products. It
has allowed them to maintain sustainability by providing eco-friendly products. But it is
necessary that new business idea must be unique so that it can compete in market for long term.
Along with it, the models need to be applied in effective way so that suppliers, network,
resources, etc. is identified and then on basis of that business is expanded. The main role played
in new business development is of stakeholders. So, it requires to identify stakeholder so that
their impact is determined. In year 2020, the consumer is more aware regarding their obligation
to protect the environment. The company now days trying to manufacture the large varsity of
product which are more sustainable in nature are causing zero bad impact to the environments.
On the other hand, many of the consumer were not aware about the buying of eco-
friendly products. So, it requires to create awareness within them regarding use of eco-friendly
products. So, it requires to take initiative to start new business that provide those kinds of
products in market. This will be highly successful as in future focus will be on using reusable
and eco-friendly products. NPD have requirements of proper understanding regained customer
needs and wants along with level of nature and competitiveness in the market. cost, time and
quality. These are the three important variables that drive customer needs. In addition to that it is
important to have the note that there should be factor which are responsible to have lookout as
before have the product commercialization. It is important to introduce product at right time so
that it can fulfil market demand and customer needs. It will be useful in capturing market share
and attracting a lot of people (Cadette, and et.al., 2019).
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AIM- To evaluate the new product development idea for firm productivity and
profitability- A case study for Blow straws.
Research objectives
 To analyse process of new product development
 To examine business model for new business
 To evaluate challenges faced in development of new business.
Research question
 What are challenges faced in new business?
 What is process of new product development?
 What business models are used in it?
Rationale
The main purpose of doing this research is to identify new business development process for
development of bamboo straw as new venture. So, it will explain about entire procedure in depth.
Moreover, it has been done to determine that what business models are used in it. This helps in
analysing business resources, suppliers, etc. and how it is used in it. in addition, it will examine
about different challenges which is faced by new business and how it impacts on its growth and
development.
Industry context
It has been analysed that the major impact on environment is due to increase in use of plastic.
This industry is also responsible for polluting ecosystem as well. Plastic has become integral
component of life. In everything there is use of plastic. Furthermore, decomposition of plastic is
difficult as it harms soil fertility. Then, soil cannot be used for cultivation. Thus, in order to
control the use of plastic straws a new business idea is developed. Here, instead of this bamboo
straws will be produced. The straws will be made of bamboo so that it is easily consumed by
people. Moreover, plastic industry is requiring to practice various CSR practices to ensure that
sustainability is maintained. They are putting a lot of efforts in order to reduce use of plastic in it.
In addition, these straws are reusable and more inconvenient than the plastic ones. This is
because they can be cleaned or washed with water. They are also made of bamboo which can be
easily grown in forest or land. Also, if disposed these straws are not having any impact on
environment as they are made of bamboo (Cristoforo, and Semenenko, 2019). The plastic straws
are disposed in large amount that create negative impact on environment. However, in future it
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has been evaluated that use of eco-friendly product will be more. This will force plastic industry
to find out alternative solution of it. Thus, paper and cloth bags will be used. Alongside, bamboo
straws will become popular as it will be used by restaurants and in other companies.
Furthermore, many businesses and start-ups are focusing on developing new products. It has
allowed them to maintain sustainability by providing eco-friendly products. But it is necessary
that new business idea must be unique so that it can compete in market for long term. Along with
it, the models need to be applied in effective way so that suppliers, resources, etc. is identified
and then on basis of that business is expanded.
LITERATURE REVIEW
Theme 1 New product development idea
As per the view of Cooper, (2019), NPD have requirements of proper understanding regained
customer needs and wants along with level of nature and competitiveness in the market. cost,
time and quality. These are the three important variables that drive customer needs. On the other
hand, the author contradicted as Chang and Taylor, (2016), new product is somewhat which is
not to look into unrealistic expectation for products requiring a large procedure to proceed in
business environment and succession. There is major risk that product can be failed up expected
development. The companies pay proper attention on three important vassals to develop the
continuous practices and strategies which will satisfy the customer needs and wants along with
increasing own market share by having regular development of new products. On the other hand,
the company to face unlimited level of 7 uncertainties and challenges throughout developing the
process. So, the business has the need to look at the best level of practice and elimination of
barriers and communications as they are major concern for management of NPD.
According to the view of Santoro, Vrontis and Pastore, (2017), Sustainability have become the
way of living life today’s consumer life. The customer significant effort to have way for their
greener, healthier and most sustainable products for the greener companies. In the year 2020, the
consumer is more aware regarding their obligation to protect the environment. The company now
days trying to manufacture the large varsity of product which are more sustainable in nature are
causing zero bad impact to the environments. On the other hand, the author contradicted as
Gutierrez-Gutierrez, Barrales-Molina, and Kaynak, (2018), There is the need have learning of
immediate difference between the environmentally aware processes and traditional less planet
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focusing of energy efficient throughout the manufacturing process as well as the creation of
goods.
According to the view of Bouncken and et.al.., (2018), The Blow Straws have properly identified
the need and several discussions which treating the business environments at the continuous
level. The government ad different social worker is working to banned the plastic product and
non-recycle product for the hospitality industry in the significant manner. The author supported
the statement Blow Straws have indemnified as the straw as an important item and commonly
popular for the it usage. This have been the huge demand which can be identified as shopping
malls and in small shop. This is also gaining major level of popularity in attesting the business in
the hospitality industry and small cafes. In addition, the company may be defined as the straw are
made of two types plastic one of plastic and another of paper. The former one is banned second
one is not as much usable. It is souring out to be costlier and an increasing the additional cost to
the complementary items.
On the other hand, the author contradicted as statement the straw are made up of paper are turned
out to break easily as they are not among the on which are used on common basis. So, the
company have decided to make the manifesting of the making business they are pursing the high
demand in market. On the other hand, the issue has raised due to face a lot of pushback. The city
is have insisted on using their reusable straw which aren’t ubiquities as they are intentioned to
have portability. This means that’s choosing from the bulb to the high level of fuel sources
leading to promotional and packaging need to sustainable. companies are looking at beginning of
the process as the gruel levels and making this in way of operating in perfect manner. On the
other hand, the (Gao and Bernard, 2018) contradicted statement as world is full of opportunities
to have the satisfaction of the unmet needs by having the relation of the new product and
services. On the other side, the manufacture and the marketers are facing the challenges in
determination of products which will be helping out to the meet the company objective. Ensuring
the employees have enough freedom to develop their ideas, with all required resources made
available at their request makes sure that the new products can develop without any hindrances
from other production processes.
According to the view of Mauerhoefer, Strese, and Brettel, (2017), the company to have their
significant level of research of the new product ideas before have the beginning to make the mass
production. this will be helping in avoiding their product failure. The new product planning is the
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function of the top management personnel and specialise drawn. On the other hand, the Viera
and et.al., (2020) contradicted that firm is booking as their different strategies which will be
defining the new product development. the basic level of approached of the NPD have been
uniformly applied for all the products and services looking up in considerations. This have been
taken to prevalent decision an aspect in the new markets and target markets. Developing the new
product have to look into the NPD processing leading their eventual success in the manner. In
addition, So, the very idea visible is not always considered to be profitable for company to have
their significant level of research of the new product ideas before have the beginning to make the
mass production. this will be helping in avoiding their product failure.
Theme 2 Examination of business model
According to the view of Parnefjord Gustafsson and Liang, (2020), the new product
development which have the requiring the gathering the significant ideas need to be evaluates as
potentiality for the different spout options. The ide generation. This is the encouraging how
encouraging the customer comments and suggestions via toll -free telephone numbers and
website forms. There have many levels of ideas generated at this stage which are enough to be
launched for commercially completion. ideas for the new product comes from the various
sources in which the important source is customer. On the other hand, the author contradicted as
Ciriminna and Pagliaro, (2020), Marketing manager get into the information from the customer
handling buying from the consumer as they are only one who are buying the products along with
gaining the significant insights on the competitive product development. in addition the author
supported the statements as the company will be trying to have the primary research on the
develop of the idea of bringing up the straws in the market. Developing the concept has to make
continuous level of brin storming. It will have the requirement of their experts flowing the same
field along with other disciplines in significant manner.
In addition, the better understandability designing and engineering incorporated better
developing of the concept relevant to their target market. Ideas have to be screened to ensure
they are first in line with the requirements of the market. Ensuring the new product would go a
long way in meeting market demands in the targeted markets is paramount to the success of the
innovated product. Idea of the straw have to be properly screened to have nearing the first linings
with the requirement of the market. Ensuring the new products to have the meeting in heads in
the target market have the paramount the success of the innovate product. The straw will be craft
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from the 100%TPE which is the pure a highly reversable. This will be helping out improving the
complete transformations into testing’s which have once research end of their life.
On the other hand, the Moran, (2018) contradicted as straw will have the special features whiz is
reality get opened without getting any special tool to clean it up. this will be more applicable
tote hectic life style. Hence the straw is capable foliating there the need for the 600 single user
plastic straw enjoying the larger features which are tended to be more suite with the motives used
in the bubbles Tea. in addition, the author also stated as reducing their idea screening by the
company personally. This will be helping out to have good spotting and dropping of idea along
with drooping the poor one. As the term of thinking the process of straw have the inclusion of
the various items which can be put in an off to develop the perfect strategy in manner. As by the
asking the report nitrification of customer have helped in selecting the syndication material for
preparties of the straw. This is about the ideas which is nurturing there to have pivot concepts of
development of the products. The idea has been concluded as to have reusable straw made of the
TPP will be ore convened.
All the ideas which a cannot be accepted as due to the products plans needs the huge
amount of the investment. This have the reason as the certain plan material and not advisable or
the certain plan area are not practicable. The idea of straw has the many suggestion regarding
raw material which can be used to make the straw so that’s it can serves the sustainability
concept along withering the need and demand of customer. This have been stated as it has clearly
decided as Fund of at least $200,000 will also require to develop product. Proper machinery will
be used in order to develop the new product which is going to be launched by firm. In addition
to that material which will use as craft from the 100%TPE which is the pure a highly reversable.
This will be helping out improving the complete transformations into testing’s which have once
research end of their life. The straw is capable foliating there the need for the 600 single user
plastic straw enjoying the larger features.
According to view of Cooper, (2019), concept is different form the test marketing as the later
stage will take plc in further process. The product testing is all about to be tasting whether the
consumer respective can be understand with the product ideas. In addition, if they actually have
thneed for such product. in addition, what is the accessibility grade that they will be trying out
the product which are advisable to them. As the case of straw, the idea is needed to be
communicate the consumer or the end user of the products. On the other hand, the (Sattayaraksa,
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and Boon-itt, S., (2016) There will be the survey in which all the target end user will be come
under the survey and let the know regarding the concept. this will be proper recorded. There will
be proper analysis in term of the reaction of consumer for the in development. As pr the feedback
it has been analyse the target segment is facing the major issue in sustainable stability. So, the
company have identified as the route have potentially to meet the customer need. But it needs
several new innovations for creativity aspect in of attracting mor and more customer towards the
product. Hence for serving this purpose, the company have adopted the influential management
policy for extending the clear opportunity for all employees by allowing to have the spending of
15% of their working hours on the personal projects withing the firm. this will be helping the
company to have their creative in generative the ability for new ideas which can be successful in
the market. The firm have the believe that’s their ideas which are generate b worker or
employees may not seem to be important for company at the initial instances but it be stored
forte further reference and standard in better manner.
According to view of Mauerhoefer, Strese and Brettel, (2017), there are several vital decisions
needed to be taken regarding the project or the vital decision which are made of the previous
stage. Estimation for the sale, cost and profits are the important concept forth business analysis
along with forecasting the market penetration a market potential is considered to essential. The
company have their organizational hands who are omitted to have the responsibility over the
enduring of the development in term of innovations which will be providing the greater support
for the NPD process. There is need to have the detailed eve of break down structuring, the plan
has the need to make the development for proper risk management and general trimline approach
and counting of the major milestones to be put into the stale in significant manner.
Theme 3 Challenges faced by new product development
As per the view of Mu, Thomas, Peng and Di Benedetto, (2017), The companies pay
proper attention on three important vassals to develop the continuous practices and strategies
which will satisfy the customer needs and wants along with increasing own market share by
having regular development of new products. In the year 2020, the consumer is more aware
regarding their obligation to protect the environment. So therefrom it is important for the
company to have their significant level of research of the new product ideas before have the
beginning to make the mass production. On the other hand, the author contradicted as (),
Ensuring the employees have enough freedom to develop their ideas, with all required resources
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made available at their request makes sure that the new products can develop without any
hindrances from other production processes. Identifying the right individual who has the passion
to think out of the box and doing things differently is a big challenge in new product
development.
According to view of Mauerhoefer, Strese and Brettel, (2017), Paper work, sorting out legal
matters, necessary permissions from external (government agencies), copyright issues require
undivided attention and pose to be a major threat in new product development. Before investing,
it is essential for the organization to have the right technology, machines, and infrastructure
which support the manufacturing of new product. On the other hand, the author contradicted as
Mu, Thomas, Peng and Di Benedetto, (2017), There is need carefully design promotional
material so that it does not hurt the sentiments of any particular group or religion. Organizations
need to be prepared to face criticism or negative feedbacks from customers after the launch of
their new product. According to the view of Mauerhoefer, Strese and Brettel, (2017), More
regressive advertising will be done by Blow Straws so that satisfaction in consumers can be
created and also it will assist them in enhancing their profitability. Firm will make sure that all
information related to manufacturing of straws is being mentioned on packaging. It can assist
them in enhancing level of trust and also, they will be able to make better bond with consumers.
On the other hand, the author contradicted as (Sattayaraksa, and Boon-itt, S., (2016), This can be
built up by them by providing straws at fair price and by making sure that straws have reusable
possibilities. Effective communication will also be used to enhance relationship. Firm can also
be involved in developed relationship with consumers by taking feedback from them.
In addition, company have ended up in High quality product will be supplied. It has also
been analysed that company will create value for customers by satisfying their needs and
demands. This will assist Blow Straws in growing and also, they will be able to increase their
revenue and sales of straws through this. High quality and packaged straws will be given to
consumers. Customers will also have choice to purchase straws in different sizes and colour
RESEARCH METHODOLOGY
Research philosophy-
It is a framework that enable in conducting study. This shows that how data will be
collected and examined in it. So, various philosophies are there such as interpretivism,
positivism, realism, etc. the use of philosophy depends on researcher willingness. Interpretivism
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is based on understanding research questions in more depth. Here, a small study is conducted and
qualitative data is gathered. Positivism is related to collecting data through observation. Here,
scholar tries to define relationship between variables to test hypothesis. In present study,
interpretivism philosophy will be used. It will be useful in getting more info on new product
development. An in-depth study will be conducted here (Henning, and et.al., 2020).
Research approach
It is procedure by which scholar do research in systematic way. This is useful in
collecting useful data and info. Moreover, it provides insight that what next step is. The research
approaches are deductive, inductive and abductive. Inductive analyse data in logical way and
frame theories. This defines relationship among them. There is no hypothesis in it. In deductive
hypothesis is developed to find out relationship between variables. So, various tests are applied
in it. However, abductive uses both these approaches. In this current study, researcher will use
inductive approach. The reason is that it will help in developing theories about new product
development. Moreover, outcomes analysed will be based on observation.
Sampling
The process in which population is divided into samples. The purpose is to gather
specific data and info. There are various factors on basis of which division is done such as age,
gender, income, etc. Generally, there are 2 methods in it that is probability and non-probability.
Probability means that each sample is having equal chance of being selected. In this there are
many other methods as well such as random, cluster, etc. In non-probability there is unequal
chance of getting selected. The methods in it are snowball, quota, etc. thus, here scholar will use
random sampling method. The total sample size will be 30 people.
Data analysis
It is process of interpreting and analysing data in order to obtain useful outcomes. The
analysis technique must be selected effectively and also scholar should have knowledge about
using it. This will enable in obtaining useful results. There are many data analysis techniques
available. But its usage depends on nature and type of study. So, for present research thematic
analysis technique will be used. In this graphs and tables will be made to analyse and interpret
data (Gauri, and et.al., 2020).
Reliability
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The reliability refers to methods and instruments that are used to measure outcomes and
how reliable they are. So, if same outcomes are obtained by measuring data then it means that
instruments used in it are reliable. Thus, here scholar will maintain reliability of study by
ensuring that all tools are properly checked and tested. They also give reliable outcomes as well.
besides that, effective measures will be taken by researcher in it.
Validity
It means the extent to which right elements have been used by researcher is conducting
research and interpreting data. It is necessary to use right tools so that outcomes will not get
affected. Research validity is divided into two i.e., internal and external. Internal refers to how
findings are related with reality whereas, in external, results will be simulated in outside
environment. Here, research consideration has been kept by the researcher. Also, researcher has
maintained the validity of findings by ensuring that data has been collected from authentic
sources. The data analysis tools were tested and then used.
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