Literature Review: Forecasting Sales and Launching New Products

This literature review synthesizes findings from various articles on forecasting sales for new products and effective launch strategies. It covers topics such as forecasting without historical data, essential steps for launching a new product or service, strategies to create buzz, product and service development, and successfully bringing new products to market. The review also explores supply chain management, sales forecasting methods, launching new services, product life cycle stages, building consumer trust through market research, reasons to start a new business, and key marketing communication tools. The compilation of these articles provides a comprehensive understanding of the critical aspects involved in new product development and successful market introduction.