Marketing Program Report: New Product Launch Strategy Analysis

This report analyzes a marketing program designed for a new product launch, focusing on competitive strategies and tactics. It explores key elements such as cost leadership, differentiation, and market segmentation. The report emphasizes the importance of understanding the competitive market and developing strategic steps for success. It outlines a marketing program, including segmentation, targeting, and positioning, along with a detailed marketing plan. The report also includes references to relevant marketing literature. This assignment demonstrates critical analytical and marketing practice skills in developing marketing tactics for a specific product or brand, providing a comprehensive overview of marketing strategies and their implementation.

NEW PRODUCT LAUNCH STRATEGY
NAME OF THE STUDENT
NAME OF THE UNIVERSITY
AUTHOR’S NOTE

INTRODUCTION (CONTINUE…)
- Competitive advantage, refers to having a
competitive advantage over the other rival
business firm.
- Competitive marketing strategy comprises of
mainly cost leadership, differentiation, cost focus,
and differentiation focus

ELEMENTS OF COMPETITIVE
MARKETING STRATEGY
 Within the cost leadership, a firm makes a number of effort to
become the low cost producer in its industry.
 Within a differentiation strategy, a firm thrive to be unique within
its competitive industry.
 The focus strategy is concerned with deeply observing the
competitive market and formulating the strategic steps.

Declining Market Financial Trust Cost Margins
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The Problem

Prioritize Authorize Monetize
Market STP
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 Segmentation
 Targeting
 Positioning

MARKETING PROGRAMME
A marketing programme is a set of pre defined set of
standards that are being followed in order to achieve its
formulated plans and strategies.
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THANK YOU
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REFERENCES
Armstrong, G., Adam, S., Denize, S. And kotler, P., 2014. Principles of marketing.
Pearson australia.
Baker, m.J. And hart, S. Eds., 2016. The marketing book. Routledge.
Lees, g., Winchester, M. And de silva, S., 2016. Demographic product segmentation
in financial services products in australia and new zealand. Journal of financial
services marketing, 21(3), pp.240-250.

REFERENCES
Lusch, R.F. and Vargo, S.L., 2014. Evolving to a new dominant logic for marketing. In The
Service-Dominant Logic of Marketing (pp. 21-46). Routledge.
Piercy, N. and Evans, M., 2014. Managing marketing information (rle marketing). Routledge.
Soosay, C., Nunes, B., Bennett, D.J., Sohal, A., Jabar, J. and Winroth, M., 2016. Strategies for
sustaining manufacturing competitiveness: comparative case studies in Australia and Sweden.
Journal of Manufacturing Technology Management, 27(1), pp.6-37.