New Business Proposal: Entrepreneurship (BMS508) - Semester 1 Project

This document outlines a new business proposal for a clothing business named Unique Designer, established in the UK. The proposal includes a business overview, vision and mission statements, short-term and long-term goals, STP analysis (segmentation, targeting, and positioning), and a SWOT analysis. The business aims to provide unique clothing designs, expand its market share, and increase profitability. The proposal details strategies for social media marketing, sales growth, employee hiring, geographical expansion, and competitive advantage. It also addresses potential threats such as competition and the impact of Covid-19. The document concludes with references to support the business plan's development.

New Business
Proposal

Table of Content
 Introduction
 Business overview
 Vision and Mission
 Long term and short term goals
 STP analysis
 SWOT analysis
 Conclusion
 References

INTRODUCTION
Business plan refers to document which contain
information related to business including business
activity, overview and their plan in order to attain
their goals (Bacon and Tate, 2019). This plan provide
direction to managers of company that how they
needs perform all activity in business for attainment
of goals of business.

Business overview
Unique Designer is one of clothing business
which is established in UK as goals of
company is provide unique design of
clothing to their customers (Chiappani,
2018).

Vision and Mission
Vision: Vision of company is to increase their
product chain by providing variety of clothes and
also wants to a be marketing leader.
Mission: Mission of company is to expand their
share in different parts of worlds and providing
designing clothes to make customers satisfied.

Short term and long term goals
Short term goals:
 Increasing social media marketing of company in order to increase
interaction with customers.
 Increasing sales of company and marketing share within 3 months.
 Hiring new employees who has excellent skills in designing of
clothing range.

Short term and long term goals
Long term goals:
 Expanding geographical segment of market of business.
 Overcome of competition in marketing by broadening
range of products and service.
 Increasing profit share of company within 1 years.

STP analysis
STP analysis refers to a tool which helps to
identify segmentation, targeting and
positioning of company (Cordeiro, 2020). It
is a tool which helps to analyse different
offering and also helps to communicate
benefit as well as value of group.

Segmentation
Segmentation refers to a process of dividing
total marketing into different small groups
which has common needs and characteristics.
With using market segmentation, business can
target various consumer categories who can
perceive values of products and service.

Targeting
Targeting refers to process of focusing on a specific consumer group
which helps organisation to effectively focusing on target market.
Market is targeting on basis of reachability, size and profitability.

Positioning
Positioning refers to process of creating unique image for products
and service of company in minds of their consumer. Effective
positioning helps to create unique positioning of products of company
which differentiate them from their customers.

Competition
Competition is one of factors which create threat
for business by reducing marketing share and
profit of company (Deligeorgiou, 2018).
Competitors are adopting different marketing
strategy in their organisation in order to attract
more and more customers.