This report offers a comprehensive analysis of New Zealand's inbound tourism market, with a specific focus on the Asian market. The study examines the significant changes in New Zealand's tourism landscape since 1980, highlighting the increasing importance of Asian visitors, particularly from Japan and China. It delves into the factors driving this growth, including business, education, and leisure travel, and analyzes market trends and the impact of technological advancements, effective transportation, and safety measures. The report provides an overview of market trends, including infrastructure and visitor preferences, and discusses the future scope of inbound tourism in New Zealand, offering valuable insights into the industry's growth potential and challenges.
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