Promoting Ethical Tourism in New Zealand: Poster and Summary Report

This project, created for 'Tourism Concern NZ,' focuses on promoting ethical tourism in New Zealand through a poster and a 1000-word summary. The poster aims to highlight the social and cultural impacts of tourism and encourage visitors to adopt sustainable practices. The summary justifies the design choices, content, images, messaging, and target audience, referencing relevant sources to support the arguments. The project explores ethical considerations, including the impact on local communities, the environment, and cultural preservation, and suggests practical actions for tourists to promote responsible travel. The poster includes a clear call to action and identifies the target audience, while the summary provides a detailed explanation of the project's rationale and approach, ensuring the promotion of social and cultural sustainability within the tourism sector of New Zealand. The project references various sources to validate the content of the poster and summary.

Ethical Tourism in New Zealand
Social and Cultural
Impacts of Tourism
Positive
• Contribution to the local
economy (Mowforth &
Munt, 2015)
• Relocation of tourists
Negative
• Overcrowded
Environment
• Pollution in case of
mass tourism (Schaper,
2016)
Ethical Approaches
• Usage of Airbnb
• Conform to religious
dress codes
(Tourismconcern.org.u
k., 2018)
• Visiting orphanage
• Travel in cruise as to
reduce the air pollution
concerns in New
Zealand
• Taking part in different
spiritual ceremonies
• Cultural Convenience
NEW ZEALAND INVITES ALL
YOUNGSTERS TO COME AND
EXPERIENCE SUSTAINABLE SIDE OF
THE COUNTRY
ETHICAL TOURISM
The tourism which will be
benefitting the individuals and the
entire environment in different
destinations (Poudel, Nyaupane &
Budruk, 2016). This helps in
offering better income to the
different families living in the
respective area by sourcing the
different products and services
locally which are sustainable in
nature (Amir et al., 2015)
References
Amir, A. F., Ghapar, A. A., Jamal, S. A., & Ahmad, K. N.
(2015). Sustainable tourism development: A study on
community resilience for rural tourism in Malaysia. Procedia-
Social and Behavioral Sciences, 168, 116-122.
Poudel, S., Nyaupane, G. P., & Budruk, M. (2016).
Stakeholders’ perspectives of sustainable tourism development:
A new approach to measuring outcomes. Journal of Travel
Research, 55(4), 465-480.
Mowforth, M., & Munt, I. (2015). Tourism and sustainability:
Development, globalisation and new tourism in the third
world. Routledge.
Schaper, M. (Ed.). (2016). Making ecopreneurs: developing
sustainable entrepreneurship. CRC Press.
Tourismconcern.org.uk. (2018). Retrieved from
https://www.tourismconcern.org.uk/