Individual Assignment: New Zealand Tourism Management Report

This report provides an in-depth analysis of sustainable tourism practices within New Zealand, with a specific focus on the Top10 Holidays park group and its contributions to environmental, economic, and social sustainability. It explores the company's initiatives, including eco-tourism practices, waste management strategies, and community engagement programs, in alignment with the four key elements of sustainability: environmental, economic, social, and human. The report also examines the sustainability commitments introduced by the New Zealand Sustainable Tourism Management Authority, including waste management goals and business commitments, and their interrelationship with Top10 Holidays' programs. Furthermore, the report delves into the 14 business commitments adopted by the NZ sustainable tourism development department and how Top10 Holidays aligns with these commitments in areas such as economic performance, capital investment, productivity, marketing, and community engagement. The analysis highlights the importance of balancing environmental conservation, economic prosperity, and social responsibility within the New Zealand tourism industry, emphasizing the role of both businesses and government in achieving sustainable outcomes. The report concludes by summarizing the key findings and implications for the future of sustainable tourism in New Zealand.

Running head: MANAGEMENT
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Name of the student
Name of the university
Author note

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Table of contents
Introduction......................................................................................................................................2
Background of the company............................................................................................................2
Four elements of sustainability........................................................................................................3
Sustainability initiatives adopted by Top10 Holidays park group based on the different
sustainability elements.....................................................................................................................3
Sustainability commitments introduced by New Zealand Sustainable tourism management
authority...........................................................................................................................................5
Business Commitments and interrelationship with the Top10 Holidays park group sustainable
programs..........................................................................................................................................6
Conclusion.......................................................................................................................................8
Reference list and bibliography.......................................................................................................9

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Introduction
Sustainable business practice has become popular in the current business scenario in case of
ensuring the proper utilization of natural as well as human resources for ensuring the high
profitability in the workplace. The term sustainable tourism is being considered as the process in
which local as well as national socio economic situation can get improved. Analyzing the current
tourism industry in New Zealand, it has been identified that the New Zealand tourism is
maintaining its contribution towards the sustainable business environment by conserving the
socio cultural as well as physical environment. It is true that the fauna and flora are important in
the New Zealand tourism. The purpose of the study is to shed light on the sustainable tourism
practices in Top10 Holidays park group in New Zealand.
Background of the company
The Top10 Holidays park group is famous in adventure tour operating company in New Zealand.
By introducing the standard accommodation in the reasonable prices, the company has grabbed
the attention of large numbers of visitors in the market. It is the multi award winning tour
operator in New Zealand market (Top10.co.nz.com, 2019). From the last 30 years the company
is proving the standard services for New Zealand Holiday Parks. Analyzing the values off the
company, it has been identified that providing the bet7ter experiences to the visitors, the
organization aims to ensure the standard quality of services. It is true that the organization has
also focus on extending and upgrading the customer service facilities so that it can establish its
strong image in the competitive tourism sector.

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Four elements of sustainability
In the recent years, the responsible as well as sustainable tourism practices have become the
important contributors in the current tourism business. Most of the sustainable tourism practices
have been developed based on the eco-friendly environmental initiatives. Analyzing the
importance of sustainable tourism it has been identified that developing the social and cultural
bond between visitors and the local people, the sustainable tourism not only contributes towards
the environmental development, but also it plays an important role for ensuring the economic
growth in that particular areas (Blog.virtuoso.com, 2019). In case of minimizing the negative
impact on the environment the sustainable tourism aims to maintain the cultural exchanges so
that the local traditions can be preserved. The environmental sustainability has been developed
based on the four elements such as environmental, economic, social and human. In order to
conserving the planet and ensure the long term sustainability, these elements are very important.
Sustainability initiatives adopted by Top10 Holidays park group based on the different
sustainability elements
Being the largest tour operator in New Zealand, Top10 Holidays park group has tried to maintain
its operational activities by highlighting the cultural bonding in the country. Depending on the
cultural roots the company has tried to build the sustainability approach in proper manner.
Incorporating the ecotourism practices the company has focused in case of introducing the
sustainable practices in its operations (Top10.co.nz, 2019). In the current business scenario,
ecotourism is being considered as the fastest growing sector in the global tourism industry.
Maintaining the positive contribution towards the local communities and the tourism, the
organization has tried to encompass the different aspects of ecological tourism. By sharing the

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education and knowledge to the visitors, the company aims to ensure the environmental
protection based on the individuals engagement.
In order to introduce the eco-tourism within the organization, the contribution of Warn form
cannot be denied. It is true that based on the analysis it has been identified that ensuring the
health benefits, the company uses warn casting for activating the compost heap so that
mineralize fertilizer for the vegetable gardens can be introduced. In case of processing the
household waste the hungry bins have been designed by the company. In case of minimizing the
negative impact on the environment the sustainable tourism aims to maintain the cultural
exchanges so that the local traditions can be preserved. The environmental sustainability has
been developed based on the four elements such as environmental, economic, social and human.
In order to conserving the planet and ensure the long term sustainability, these elements are very
important (Lundberg, 2017).
Not only in the environmental sustainability, but also economic stability in the particular area is
very important in terms of ensuring the positive growth in the company. In that case contributing
towards the local business the company made eco-friendly cleanser so that the environmental
Eco storing process can be done in proper manner (Top10.co.nz.com, 2019). By introducing the
Premium, Superior and Classic services in the market the company has tried to develop its
strong sustainable position in the market. (Blog.virtuoso.com, 2019). Analyzing the contribution
of the company towards ensuring the environmental sustainability it has been identified that
improving the eco-tourism initiatives across the organization, the company has ensured the
standard sustainability performance management initiatives. Following the benchmarking system
of Earthcheck, social and environmental process management processes are being maintained by
the company. In order to measure the sustainability performances, Green Globe certification

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structure is being measured by the company (Top10.co.nz.com, 2019). In case of measuring the
sustainable performance standard, the situation in the company can be managed based on the
effective processes.
The company has also made an important contribution towards ‘Keep NZ Beautiful’ program.
By offering the environmental volunteer work that encourages the staffs for taking paid leaves
for getting involved into the environmental improvements in NZ. In case of understanding the
bottom up solutions the company has made an important contribution towards ensuring the
recycling process. On the other hand, using the biodegradable bags as well as bin liners the
company has contributed towards bringing the effective waste management practices in the
country. In case of managing the ensuring the recycling process the company has also adopted
the strategy for taking away the plastic containers for recycling process.
In case of contributing towards the community, Top10 Holidays park group has brought the
Maori start tourism business through the training and educational forums. The Maori cultural
advisor has taken the authentic ways for ensuring the involvement of local people in the tourism
industry. By sharing the education to the guests in New Zealand, the company has tried to
motivate the community for maximizing the sustainable practices (Blog.virtuoso.com, 2019). On
the other hand, replanting the conservation land with the native tree, the company has also
focused on managing the cultural as well as social experience to the visitors.
Sustainability commitments introduced by New Zealand Sustainable tourism management
authority
Waste management is being considered as one of the important sustainability initiative adopted
by the New Zealand government in case of ensuring the environmental as well as economic

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sustainability (Boley, McGehee & Hammett, 2017). In order to bring the pollution free
environment and make the proper utilization of human as well as natural resources, the
government has developed the objectives for coming 2025. Analyzing the goals adopted by the
New Zealand government, it has been identified that delivering the prosperity towards the
economy, the government has decided to increase the annual tourism revenue $41 billion within
coming 2025. In case of Achieving the economic sustainable tourism, bringing the innovation,
investment and quality improvement process, the nation aims to experience the sustainable
growth in the tourism sector. It cannot be denied that New Zealand is being considered as
leading tourism destination, which has expend its sustainable contribution in both the domestic
and international market (Molina-Azorín & Font, 2016). In case of exceeding the experiences of
both the domestic visitors, the sustainable tourism has decided to ensure the visitors engagement
so that the advance impact on the business can be reduced. analyzing the strategic initiatives
adopted by Top10 Holidays park group, it has been identified that in case of ensuring the
community engagement, the organization has also contributed towards educating individuals so
that through the knowledge sharing process the importance of sustainability for human as well as
natural life can be Understood by the individuals.
Business Commitments and interrelationship with the Top10 Holidays park group
sustainable programs
The 14 Business commitments have been adopted by the NZ sustainable tourism development
department in case of ensuring the eco-friendly sustainability program in which the engagement
of individuals can be properly managed (Sustainabletourism.nz, 2019). In the economic
commitment, the sustainable business has aimed to focus on long terms financial performance.
Comparing this initiative with the Top10 Holidays park group, it has been identified that

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ensuring the community engagement, introducing the organic products in the market the
company has tried to contribute towards the economic prosperity of the country. Capital
investment is being considered as another important commitment in which the productivity as
well as quality is being highly appreciated. In that case, it can be said that introducing the good
quality of vegetables the company has contributed towards fulfilling this business commitment.
Productivity is also being considered as another important business commitment of the Top10
Holidays park group towards mitigating the effects of seasonality. In every tourism business, it is
very important for the organization to ensure visitors satisfaction so that the repeat visitation can
be ensured. Marketing has become one of the important contributors in the current tourism
business. In the globalized environment, product development and market development are being
considered another important commitment for enhancing the visitors’ experience
(Sustainabletourism.nz, 2019). In that case, developing an attractive web page, the services as
well as products of the organization haven been introduced in the market. Top10 Holidays park
group has also made an important contribution in case of sharing the knowledge with the visitors
in case of satisfying the cultural as well as behavioral expectations of the visitors. Analyzing the
current tourism industry in New Zealand, it has been identified that the New Zealand tourism is
maintaining its contribution towards the sustainable business environment by conserving the
socio cultural as well as physical environment (Papayannis, 2017). It is true that the fauna and
flora are important in the New Zealand tourism.
Not only the environmental sustainability but also it is important responsibility of the company
in terms of ensuring the positive economic growth. Therefore, the business commitment
introduced by NZ sustainable tourism author has mentioned about the sustainable employment
(Sustainabletourism.nz, 2019). Analyzing the sustainable initiatives adopted by the company, it

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has been identified that it needs to focus on ensuring the quality employment. On the other hand,
the community engagement commitment already being followed by Top10 Holidays park group.
In order to maintain the environmentally sustainable supply chain the company has also focused
on improving its networking process (Papayannis, 2017). In case of environmental commitment,
it can be said that by sharing the education and knowledge to the visitors, the company aims to
ensure the environmental protection based on the individuals engagement. the company has also
maintain the commitment of waste management. the It is true that based on the analysis it has
been identified that ensuring the health benefits, the company uses warn casting for activating
the compost heap so that mineralize fertilizer for the vegetable gardens can be introduced. In
case of processing the household waste the hungry bins have been designed by the company. In
case of following the Carbon reduction the company needs to focus on improving its waste
management policies. However using the biodegradable bags as well as bin liners the company
has contributed towards bringing the effective waste management practices in the country. In
case of managing the ensuring the recycling process the company has also adopted the strategy
for taking away the plastic containers for recycling process (Sustainabletourism.nz, 2019).
Comparing this initiative with the Top10 Holidays park group, it has been identified that
ensuring the community engagement, introducing the organic products the market the company
has tried to contribute towards the economic prosperity of the country. Capital investment is
being considered as another important commitment in which the productivity as well as quality is
being highly appreciated. In that case, it can be said that introducing the good quality of, the
company has contributed towards fulfilling this business commitment.

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Conclusion
In this study, it can be concluded that sustainable business practice has become popular in the
current business scenario in case of ensuring the proper utilization of natural as well as human
resources for ensuring the high profitability in the workplace. Analyzing the sustainable practices
in Top10 Holidays park group it has been identified that the company has also made an
important contribution towards ‘Keep NZ Beautiful’ program. By offering the environmental
volunteer work that encourages the staffs for taking paid leaves for getting involved into the
environmental improvements in NZ. In case of understanding the bottom up solutions the
company has made an important contribution towards ensuring the recycling process. Following
the business commitments introduced by the NZ sustainable tourism authority, the company can
be able to ensure its strong position in the market.

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Reference list and bibliography
Blog.virtuoso.com (2019). retrieved from: https://blog.virtuoso.com/tips-and-trends/sustainable-
tourism-important/
Boley, B. B., McGehee, N. G., & Hammett, A. T. (2017). Importance-performance analysis
(IPA) of sustainable tourism initiatives: The resident perspective. Tourism
Management, 58, 66-77.
Campón-Cerro, A. M., Hernández-Mogollón, J. M., & Alves, H. (2017). Sustainable
improvement of competitiveness in rural tourism destinations: The quest for tourist
loyalty in Spain. Journal of Destination Marketing & Management, 6(3), 252-266.
Dwyer, L., Dragićević, V., Armenski, T., Mihalič, T., & Knežević Cvelbar, L. (2016). Achieving
destination competitiveness: an importance–performance analysis of Serbia. Current
Issues in Tourism, 19(13), 1309-1336.
Top10.co.nz.com (2019). retrieved from: https://Top10.co.nz.com/
Top10.co.nz.com (2019). retrieved from: https://Top10.co.nz.com/about-us/our-trips
Lundberg, E. (2017). The importance of tourism impacts for different local resident groups: A
case study of a Swedish seaside destination. Journal of Destination Marketing &
Management, 6(1), 46-55.
Maxim, C. (2016). Sustainable tourism implementation in urban areas: a case study of
London. Journal of Sustainable Tourism, 24(7), 971-989.

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Molina-Azorín, J. F., & Font, X. (2016). Mixed methods in sustainable tourism research: an
analysis of prevalence, designs and application in JOST (2005–2014). Journal of
Sustainable Tourism, 24(4), 549-573.
Papayannis, T. (2017). Tourism carrying capacity in areas of ecological importance. In The
Challenge of Tourism Carrying Capacity Assessment (pp. 167-178). Routledge.
Sustainabletourism.nz (2019). retrieved from: https://www.sustainabletourism.nz/about-us/about-
sustainable-tourism-commitment/components/