MRKT20052 Marketing: NEXBA Beverages Australia Market Analysis
VerifiedAdded on 2023/06/13
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Presentation
AI Summary
This presentation provides a situation analysis of NEXBA Beverages in the Australian market, covering organizational and industry analysis, target market identification, competition analysis, and a PESTLE and SWOT analysis. It highlights NEXBA's unique selling proposition (USP) of sugar-free drinks and its product line, including soft drinks, iced tea, sparkling infusions, and flavored water. The analysis identifies the Australian beverage market as lucrative, with growing demand for healthier options. The target market includes health-conscious individuals, children, and diabetes patients within the middle and higher income groups. The presentation also addresses the competitive landscape, political, economic, social, technological, legal, and environmental factors impacting NEXBA, concluding with a SWOT analysis outlining the company's strengths, weaknesses, opportunities, and threats. The presentation is for MRKT20052 Marketing Management and Digital Communications course.
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