Next Plc and H&M: Presentation on Business Strategies and Analysis

This presentation provides a comparative analysis of the business strategies employed by Next Plc and H&M, two prominent companies in the retail sector. The presentation begins with an introduction and provides an overview of the current situations of both companies, focusing on the impact of external factors such as Brexit. It then explores the priorities set by each company, including recruitment, diversity, and employee development at Next Plc, and improved conditions and ethical sourcing at H&M. The presentation details various options available to each company for market expansion and strategic partnerships, such as collaborations with other brands or industries. The conclusion summarizes the key findings, highlighting the impact of Brexit on Next Plc's profitability and the role of technology in H&M's market share growth. References to academic sources support the analysis of business strategies, innovation, and organizational competitiveness.

POWER POINT
PRESENTATION

TABLE OF CONTENT
◦ Introduction
◦ Current situation of companies
◦ Options and priorities set up by companies
◦ Options available to companies
◦ Conclusion
◦ References

INTRODUCTION
◦ Next Plc is a British multinational clothing, footwear and home product retailers that has been
headquartered in England, United Kingdom.
◦ H&M is a Swedish multinational clothing retail company that has been established in Stockholm,
Sweden. Presentation lays emphasis on the current situation of the both the business.
◦ It will also present the priorities set out by both the companies Next Plc and H&M. Presentation will
present the options available to both the organizations for linking

Current situation of Next Plc
◦ Next Plc is British multinational organization operating business in retail sector. Business entity offers
various products such as clothes, home products etc. As company is operating business globally changes
in macro environmental factor can have direct effect on the business operations of an enterprise.
◦ Brexit has affected the company’s sales and profitability. In recent years it has been analyzed that due to
political instability the firms profit has shown a decline trend.
◦ Decline in exchange rate has been beneficial for Next Plc. It has helped company in growing.

Current situation of H&M
◦ Less product differentiation and demand of less trendy clothes has supported H&M in expanding its
market globally. Brexit has also affected the sales of company in UK.
◦ The major economic factor is the stepping back of entire United Kingdom from the “European Union”
which has risen up an individual value of the Pound Sterling.
◦ It has negative impact on company as because of this the trade unions have lost interest in the company.

Options and Priorities set up by Next Plc
◦ Company has set up the priority to achieve the business
objectives. NEXT has established
◦ policies for recruitment, diversity and equal opportunities, training
and development. The priority is to provide a working
environment in which the employees can develop to achieve
◦ their full potential, both professionally and personally

Options and Priorities set up by H&M
◦ For improving the legal image of the company, H&M
has implemented improved conditions as the
economics of outsourcing change, buyers are forced
to place orders with the supplier in “safer”
environments, and oversight of buyers will have to go
far beyond the audits that are now considered the
norm

Options available to Next Plc
◦ The various other option available to Next Plc is that
the company can collaborate with other business units
such as Burberry, Paul Smith, Alexander McQueen
which are all international brand.

Options available to H&M
◦ The various other option available to H&M partnered with
Jeremy Scott’s Moschino to create a playful, party-
focused range.
◦ The company can also come up with partnership with
other industry like Next Plc, Marks and Spencer and many
more to expand their market share.